{"id":4272211,"url":"https://alion.io/job/aqa-web-analytics-manager","title":"Web Analytics Manager","company":{"id":1791368,"name":"AQA","domain":"aqa.org.uk","url":"https://alion.io/company/aqa-org-uk","size_band":"201-500","is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"Workday","truth_index":null},"role":"Analytics","role_family":"Analytics","seniority":null,"employment_type":"full_time","work_mode":"hybrid","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["Guildford, United Kingdom","London, United Kingdom"],"countries":["GB"],"hiring_countries":[],"hiring_countries_total":0,"salary":{"min":42000,"max":45500,"currency":"GBP","period":"year","gross":null,"usd_annual":60090},"salary_estimate":null,"experience_years_min":null,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[{"name":"JavaScript","optional":false},{"name":"Looker","optional":true},{"name":"Power BI","optional":true}],"status":"live","first_seen_at":"2026-11-13T18:11:34Z","employer_posted_date":"2026-11-13","last_verified_at":"2026-11-14T00:56:03Z","board_verified":true,"closed_at":null,"days_open":0,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":0},"description":"At AQA, we’re committed to advancing education and we’re committed to our people. As the largest provider of academic qualifications in the UK, we mark over 10 million exam papers each year and it’sour people who make this happen.\nWeb Analytics Manager\nContract type: Fixed Term (12 Months) \nLocation: Guildford or London \nSalary: £42,000 - £45,500 \nWorking arrangements: Hybrid, with a minimum of 2 days per week in the office\nShape how AQA measures and improves every digital customer journey.\nAs Web Analytics Manager, you'll lead the development, implementation and optimisation of AQA's web analytics capability, ensuring robust tracking, trusted digital data and data-driven decision making across our digital platforms. Working with stakeholders across the organisation, you'll act as the subject matter expert for web analytics, owning the quality, governance and implementation of analytics across AQA's digital estate while helping deliver a successful Customer Data Platform strategy.\nIf you're someone who can confidently design tracking frameworks, implement complex analytics solutions and turn data into better business decisions, this is an opportunity to have a significant impact.\nPurpose of the role\n As our Web Analytics Manager, you'll be responsible for ensuring AQA has accurate, reliable and trusted digital data that supports decision-making across the organisation. This is a hands-on specialist role, combining technical implementation with ownership of AQA’s web analytics standard and capability. You'll lead the implementation, optimisation and governance of our digital measurement framework, owning GA4 and GTM tracking across our websites and digital platforms.\nFrom designing event tracking strategies and data layer requirements to resolving data quality issues and improving customer journey measurement, you'll ensure we have the insight needed to understand customer behaviour and continuously improve their digital experience. Working closely with marketing, digital, customer experience, product and technology teams, you'll translate business requirements into effective tracking solutions and actionable insight. You'll play a key role in supporting AQA's Customer Data Platform (CDP) ambitions, establishing strong data governance and ensuring tracking implementations meet the high standards expected within a regulated environment.\nKey responsibilities\nOwning the end-to-end implementation and management of web analytics using Google Analytics 4 (GA4) and Google Tag Manager (GTM).\nTranslating business objectives and customer journeys into measurement plans, KPIs, event taxonomies, and scalable tracking frameworks.\nDefining, managing and governing data layer specifications to ensure accurate, consistent and reliable data collection.\nWorking with developers and technical teams to implement tracking requirements across websites, platforms and integrations.\nDeveloping robust quality assurance and validation approaches for tracking implementations, including testing tags, events, consent behaviour and data layer outputs before and after release.\nEnsuring analytics and tagging implementations operate appropriately alongside consent management and privacy requirements, working with relevant teams to maintain compliant data collection.\nEstablishing analytics governance standards, conducting audits and maintaining high levels of data quality and compliance.\nActing as the analytics implementation expert, translating business requirements into effective measurement solutions and influencing stakeholders at all levels.\nSupporting reporting, dashboard development and customer journey measurement to drive continuous improvement and business performance.\nWhat’s in it for you\nA platform to influence education nationally and represent AQA at key events\nCareer development and professional growth in a leading education charity\nHybrid working and flexibility to support work-life balance\nComprehensive benefits including Bupa Health Insurance, Health Care Cash Plan, Life Assurance and an Electric Vehicle Leasing scheme, generous combined pension contributions up to 18.5% and 25 days annual leave plus bank holidays and extra closure days at Christmas\nAn inclusive culture that welcomes new perspectives, values collaboration and encourages innovative thinking to improve how we support teachers and students\nYou’ll thrive in this role if you have:\nStrong stakeholder management and communication skills, with the ability to translate technical concepts into clear, actionable recommendations for both technical and non-technical audiences.\nExperience working within consultancy, agency or complex matrix environments, successfully managing competing stakeholder priorities while delivering high-quality outcomes.\nRelevant certifications such as Google Analytics Certification, Google Tag Manager Certification, Google Digital Marketing & E-commerce Certificate or equivalent analytics qualifications.\nSignificant hands-on experience with Google Analytics 4 (GA4) and Google Tag Manager (GTM), including implementing event tracking, conversion measurement, tagging strategies and data layer frameworks.\n A track record of delivering complex analytics and tracking implementations, resolving data quality issues and establishing robust measurement and governance standards.\nExperience working with Customer Data Platforms (CDPs), CRM systems and wider marketing technology ecosystems to support customer journey measurement, audience segmentation and insight-driven decision making.\nA strong understanding of digital analytics, data governance, compliance and change control, ideally gained within a regulated or highly controlled environment.\n Good technical knowledge of web technologies, including experience working alongside developers and an understanding of areas such as JavaScript, APIs, data layers or backend systems.\nDiversity and inclusion\nAt AQA, we're committed to creating a workplace where everyone feels they belong and can do their best work. We value the different perspectives, experiences and backgrounds our people bring, knowing they strengthen our culture, decision-making and impact. We foster an inclusive environment where everyone is treated with respect, has access to opportunities to grow and contribute, and feels able to be themselves. We welcome applications from people of all backgrounds and lived experiences.\nLead the analytics that drive smarter decisions, stronger customer journeys and meaningful impact across education.\nApplication process\nTo apply, please submit your CV and a cover letter outlining your suitability for the role.\nApplication deadline: Thursday 26th November 2026 23:59\nShort application questionnaire\nInterview Process:\nFirst stage: Teams Interviews taking place on 7th of December 2026\nSecond stage: Face to Face with a Practical Task to complete. Interviews will take place between 17th and 18th of December 2026 in either Guildford or London.\nSuccessful candidates will be unable to maintain an Associate role with AQA or any other exam board.\nRecruitment Agencies\nWe have a preferred supplier list (PSL) in place.\nUnsolicited CVs will be treated as a gift. We will not be subject to or liable under your terms and conditions for agency fees.\nFull Job Description\nSummary\nPurpose: The purpose of the Web Analytics Manager role is to ensure AQA has accurate, reliable and well-governed web analytics in place to support customer-focused decision making. This role is critical in enabling the successful implementation of our Customer Data Platform.Landscape: The Web Analytics Manager role sits within the Web Operations Team, part of the Marketing and Brand department within the Commercial Directorate. This directorate includes Marketing, Sales and Customer Services, all focused on putting our customers first. The website is critical to exam series delivery, especially during the summer period, requiring hands-on support during key results days from the whole team.Though not a line management role, the Web Analytics Manager collaborates with a wide range of stakeholders-including Heads of Department, UX experts, developers, and tech suppliers-to support strategic and tactical initiatives. Regular engagement across all levels and locations is essential, with travel primarily to Manchester, Guildford, and London if needed.\nActivities\nAnalytics Implementation and Tracking\nOwn the end-to-end implementation and management of web analytics tracking using Google Tag Manager and Google Analytics (GA4).\nDefine and maintain a scalable event tracking strategy aligned to business goals and key user journeys.\nDevelop and manage data layer specifications to enable robust and consistent data capture.\nImplement conversion tracking across key user interactions, including forms, content engagement, and navigation flows.\nundefined\nIntegration and Platform Enablement\nSupport the integration of web analytics data into wider systems, including CRM and customer data platforms.\nWork with development teams to define and implement tracking requirements within the website and associated platforms.\nMaintain and optimise tagging and tracking setups across multiple platforms and tools.\nundefined\nData Quality and Governance\nEstablish and maintain standards for analytics implementation, including naming conventions, documentation and governance processes.\nConduct regular audits and quality assurance testing to ensure tracking accuracy and reliability.\nMonitor, troubleshoot and resolve issues with tracking and data collection.\nEnsure compliance with data protection, consent management and governance requirements.\nStakeholder Collaboration\nWork with product, marketing and business stakeholders to translate requirements into effective tracking and measurement solutions.\nProvide guidance, documentation and training to ensure consistent tracking practices across teams.\nAct as the subject matter expert for analytics implementation and tracking.\nundefined\nReporting and Insight Support\nSupport the development of dashboards and reporting outputs to enable stakeholders to understand user behaviour and performance.\nEnsure tracking frameworks support meaningful analysis of customer journeys and key performance indicators.\nContribute to the continuous improvement of analytics and measurement capability.\nundefined\nTo be successful in this role, you will need to demonstrate the following:\nEssential\nSignificant experience working in digital analytics, with a strong focus on tracking implementation.\nExperience integrating analytics data with CRM or Customer Data Platforms.\nProven hands-on experience with Google Tag Manager and Google Analytics (GA4).\nStrong understanding of event tracking, tagging strategies and data layer design.\nExperience working alongside development teams to implement technical tracking requirements.\nAbility to debug and validate tracking implementations effectively.\nStrong attention to detail and commitment to data quality and accuracy.\nDesirable\nKnowledge of JavaScript, HTML and API-based integrations.\nExperience with data visualisation and reporting tools such as Power BI or Looker 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