Conversion Rate Optimization (CRO) Internship
About Us
We are a specialized growth agency focused on converting traffic into revenue. We don’t guess we test. We help e-commerce brands in the MENA region scale their businesses using data driven strategies, behavioral psychology, and rigorous A/B testing.
We are looking for a curious, data-obsessed Intern CRO Specialist to join our team. In this role, you won't just look at numbers; you will actively investigate why users behave the way they do and help find solutions to improve their experience across the entire customer journey.
Role Overview
As an Intern CRO Specialist, you will support the growth team in analyzing user behavior, identifying friction points on client websites, and setting up experiments. This hands-on role is designed to develop your skills in UX research, web analytics, and A/B testing under the direct mentorship of senior experts.
We are a specialized growth agency focused on converting traffic into revenue. We don’t guess we test. We help e-commerce brands in the MENA region scale their businesses using data driven strategies, behavioral psychology, and rigorous A/B testing.
We are looking for a curious, data-obsessed Intern CRO Specialist to join our team. In this role, you won't just look at numbers; you will actively investigate why users behave the way they do and help find solutions to improve their experience across the entire customer journey.
Role Overview
As an Intern CRO Specialist, you will support the growth team in analyzing user behavior, identifying friction points on client websites, and setting up experiments. This hands-on role is designed to develop your skills in UX research, web analytics, and A/B testing under the direct mentorship of senior experts.
Key Responsibilities
Audit & Research
- Conduct heuristic evaluations on full websites (Home, Category, Product Pages) and checkout flows to identify user friction and UX bottlenecks.
- Analyze user behavior using heatmaps, scroll maps, and session recordings (using tools like Microsoft Clarity or Hotjar).
- Perform "Message Match" audits to ensure that digital ad copy aligns seamlessly with landing page content.
Data Analysis
- Analyze conversion funnels in Google Analytics 4 (GA4) to pinpoint where users drop off and identify underperforming audience segments.
- Gather and synthesize qualitative data from customer surveys, feedback forms, and reviews to understand the motivation behind user actions.
Prioritization & A/B Testing
- Assist in prioritizing test ideas using scoring frameworks (e.g., ICE or PIE) to focus on high-impact opportunities.
- Support the team in formulating strong, data-backed hypotheses for A/B tests.
- Assist in setting up, launching, and QA-ing A/B tests using tools like VWO, FigPii, Google Tag Manager, or similar platforms.
- Monitor live tests to ensure data accuracy and track statistical significance.
Reporting & Communication
- Assist in creating clear, actionable reports summarizing audit findings and test results.
- Help translate complex quantitative and qualitative data into simple, digestible insights for clients.
Requirements
- Education & Background: Recent graduate or final-year student in Marketing, Business Administration, UX/UI Design, Computer Science, or a related field. (No previous professional experience is required).
- Analytical Mindset: Comfortable working with numbers and spreadsheets (Excel / Google Sheets). You have a passion for finding patterns and solving problems.
- Basic Knowledge: Familiarity with the concepts of Google Analytics, UX research, or heatmap tools (Clarity/Hotjar) through academic projects, online courses, or self-study is a strong plus.
- Basic Technical Skills: A basic understanding of HTML & CSS (e.g., knowing how to inspect an element in a browser or change a button style) is highly preferred.
- Soft Skills: High intellectual curiosity, strong attention to detail, and a desire to learn behavioral psychology and optimization methodologies.
- Language: Good command of written and spoken English.
Benefits
Why Join Araby Brand?
- Learning Opportunities: Receive mentorship from industry experts and grow your skills in performance marketing.
- Collaborative Team: Work alongside a passionate, supportive, and talented group of marketers.
- Career Growth: Be part of a company that invests in your professional development and opens doors to advancement.
- Impactful Work: Contribute to campaigns that drive real results for businesses across the region.
- Flexible Environment: We support a healthy work-life balance, offering remote and hybrid working options.
If you’re enthusiastic about digital marketing and ready to take the next step in your career, we’d love to hear from you! Apply now and start your journey with Araby Brand.