{"id":396787,"url":"https://alion.io/job/arcsite-user-acquisition-manager-plg","title":"User Acquisition Manager, PLG","company":{"id":7997,"name":"ArcSite","domain":"arcsite.com","url":"https://alion.io/company/arcsite","size_band":"51-200","is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"Workable","truth_index":null},"role":"Sales","role_family":"Sales","seniority":null,"employment_type":"full_time","work_mode":"remote","remote_scope":"stated_countries","remote_scope_basis":"board_field","remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["Grand Rapids, United States"],"countries":["US"],"hiring_countries":["US"],"hiring_countries_total":1,"salary":null,"salary_estimate":null,"experience_years_min":null,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[{"name":"Amplitude","optional":false},{"name":"Google Ads","optional":false},{"name":"Meta Ads","optional":false},{"name":"Mixpanel","optional":false},{"name":"SQL","optional":false},{"name":"Windows","optional":false},{"name":"Ahrefs","optional":true},{"name":"GA4","optional":true},{"name":"HubSpot","optional":true}],"status":"live","first_seen_at":"2026-09-04T00:00:00Z","employer_posted_date":"2026-09-04","last_verified_at":"2026-11-13T03:11:22Z","board_verified":true,"closed_at":null,"days_open":70,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":70},"description":"About the Company:\nArcSite is the leading mobile sketching and drawing-based takeoff and estimating solution, trusted by designers, field sales teams, technicians, and inspectors. Our intuitive platform empowers users to create professional drawings on any device-without the steep learning curve of traditional CAD software-helping businesses save time, generate quotes faster, and close deals more efficiently.\nWe’re a remote-first team with a strong sense of community, driven by growth, collaboration, and our core values: start with the customer, constantly improve, take risks, operate with transparency, and own it. At ArcSite, every team member has the opportunity to grow their career while making an impact, shaping the future of design, and living these values in everything we do.\nAbout the Role:\nArcSite’s product-led growth motion drives roughly half of company revenue and is our largest source of qualified leads. As User Acquisition Manager, PLG, you’ll own user acquisition for our self-serve funnel, with a focus on bringing the right users into the ArcSite product efficiently and at scale.\nYou’ll lead acquisition strategy across paid channels and App Store Optimization (ASO), managing the channel mix, budget, experimentation, and performance needed to grow self-serve signups and installs. You’ll work closely with Product and Marketing to understand which users and acquisition sources drive the strongest downstream outcomes, using those insights to continuously improve targeting, spend, and channel strategy.\nThis is a hands-on role for someone who understands the unique dynamics of self-serve and product-led acquisition and knows how to turn paid and organic channels into a scalable growth engine.\nKey Responsibilities:\nOwn user acquisition strategy: Develop and execute the acquisition strategy for ArcSite’s PLG motion, identifying opportunities across paid and organic channels to increase qualified self-serve signups and installs.\nManage paid acquisition: Own and optimize paid search, social, display, affiliate, and other relevant acquisition channels, with a focus on self-serve users rather than sales-assisted lead generation.\nLead ASO strategy: Own App Store Optimization across iOS, Android, and Windows, including keyword strategy, listing optimization, creative testing, ratings and reviews, and regional/international optimization.\nManage acquisition budget and channel mix: Allocate and optimize spend across acquisition channels to balance growth, volume, and CAC efficiency.\nBuild and optimize acquisition experiments: Develop a structured testing roadmap across channels, audiences, creative, landing pages, bidding strategies, and store listings to identify opportunities for growth.\nMeasure acquisition quality: Analyze acquisition sources and downstream product behavior to understand which channels, audiences, and campaigns produce the highest-quality users. Use these insights to improve targeting, channel mix, and investment decisions.\nPartner cross-functionally: Work closely with Product, Marketing, and Analytics to share acquisition insights, align on growth opportunities, and ensure acquisition strategy supports the broader PLG funnel. Product owns activation and conversion; this role owns getting the right users into the funnel.\nOwn acquisition reporting: Establish and monitor key acquisition metrics including CPI, CPA, CAC, signup volume, channel efficiency, store listing conversion, ASO visibility and rankings, and acquisition-source quality.\nStay ahead of acquisition trends: Continuously evaluate emerging channels, platform changes, competitive activity, and new acquisition opportunities relevant to PLG and self-serve SaaS.\nRequirements\n4-6+ years in user acquisition, growth marketing, or performance marketing, ideally in B2B SaaS or mobile apps with a self-serve/product-led motion\nHands-on experience managing paid acquisition campaigns across search, social, display, and/or affiliate channels\nHands-on ASO experience across app store platforms (iOS, Android, and/or Windows), including keyword optimization and regional/international strategy\nFamiliarity with paid bidding platforms (e.g., Google Ads, Apple Search Ads, Meta Ads Manager) and ASO/monitoring tools (e.g., Sensor Tower, AppTweak, Storemaven)\nWorking knowledge of product analytics tools (e.g., Mixpanel, Amplitude) to evaluate the downstream quality of acquired users\nComfort with SQL and CAC/funnel-efficiency analysis\nNice to Have\nExperience acquiring users across multiple platforms, including iOS, Android, Windows, and Web.\nExperience in B2B SaaS, vertical SaaS, mobile applications, or field-service/construction technology.\nExperience working within a PLG organization where product usage and self-serve conversion are central to the growth model.\nExperience with ArcSite’s marketing and analytics stack, including HubSpot, GA4, ChartMogul, Ahrefs, ASOlytics, and Mixpanel.\nBenefits\nFully remote\nUnlimited PTO\nMedical, dental, and vision insurance\n401K match\n$75 monthly wellness stipend\nArcSite is an equal opportunity employer and fosters an inclusive environment. We do not discriminate based on gender, race, ethnicity, orientation, creed, or other traits. We welcome people from diverse backgrounds and perspectives to apply to our positions.","description_format":"text","description_chars":5304,"description_truncated":false,"requirements":{"experience_years_min":null,"management_years_min":null,"team_size_min":null,"manages_managers":false,"education":null,"security_clearance":false,"languages":[]},"benefits":["401k plan","Growth opportunities","Unlimited PTO","Vision insurance"],"hiring_locations":[{"name":"United States","iso":"US","kind":"country"}],"hiring_excludes":[],"relocation_offered":false,"industries":["CAD, PLM & BIM Software","Construction Management Software"],"lifecycle":[{"event":"open","at":"2026-09-06T00:06:13Z"}],"visa":[],"liveness":{"score":11,"band":"cold","label":"Long shot","p_open":1,"p_active":0.382,"p_room":0.28,"age_days":69,"expected_fill_days":33,"reasons":["conf:2","win:tail","crowd:"],"computed_at":"2026-11-12T10:38:37Z"},"pay":null,"html_url":"https://alion.io/job/arcsite-user-acquisition-manager-plg","json_url":"https://alion.io/job/arcsite-user-acquisition-manager-plg.json","meta":{"generated_at":"2026-11-13T07:46:46Z","cache_seconds":300,"methodology":"https://alion.io/methodology","terms":"https://alion.io/terms","contact":"https://alion.io/contact","api":"https://alion.io/developers","about":"Alion is a live layer of people, companies and AI agents: who they are, whether they are real and active right now, what they do and how to work with them, readable by people and by agents and paid per call.","catalog":"https://alion.io/catalog.json","usage":{"tier":"crawler_verified","counted_by":"address","units_charged":1,"used_today":16208,"day_limit":null,"remaining_today":null,"minute_limit":300,"resets_at":"2026-11-14T00:00:00Z"}},"offers":[{"id":"company.slices","title":"One company in depth, by slice","status":"live","price":{"credits":0.1,"usd":0.01,"plus_per_slice":{"credits":0.05,"usd":0.005}},"unit":"per company, plus each slice with data","note":"the employer in depth","call":{"mcp_tool":"get_company","arguments":{"id":7997},"rest":"https://alion.io/mcp/rest/get_company?id=7997"},"human":"https://alion.io/catalog?offer=company.slices&for=job%2Farcsite-user-acquisition-manager-plg"},{"id":"market.stats","title":"A market slice: pay, demand and time to fill","status":"free","price":{"credits":0,"usd":0},"unit":"per slice","note":"pay, demand and time to fill for this role and place","call":{"mcp_tool":"market_stats"},"human":"https://alion.io/catalog?offer=market.stats&for=job%2Farcsite-user-acquisition-manager-plg"},{"id":"job.search","title":"Open jobs by role, technology, place, pay and visa","status":"live","price":{"credits":0.1,"usd":0.01},"unit":"per posting in a list","note":"similar open postings","call":{"mcp_tool":"search_jobs"},"human":"https://alion.io/catalog?offer=job.search&for=job%2Farcsite-user-acquisition-manager-plg"},{"id":"company.verify","title":"Is this company real and active right now","status":"pilot","price":null,"unit":"per company","request":{"url":"https://alion.io/catalog/request","method":"POST","body":"{\"offer\": \"company.verify\", \"for\": \"job/arcsite-user-acquisition-manager-plg\", \"note\": \"what you need it for\"}"},"human":"https://alion.io/catalog?offer=company.verify&for=job%2Farcsite-user-acquisition-manager-plg"}],"agent":{"mcp":"https://alion.io/mcp/jobs","mcp_open":"https://alion.io/mcp/open","next":[{"tool":"get_job","arguments":{"id":396787}},{"tool":"search_jobs","arguments":{"company":"arcsite.com","detail":"compact"}},{"tool":"match_people","arguments":{"job_id":396787},"note":"people open to offers who fit this vacancy"}],"note":"The same data through MCP tools: https://alion.io/mcp/open needs no sign-in (compact searches, postings, people); https://alion.io/mcp with an Alion account has everything. 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