Lifecycle Marketing Coordinator
About Arena Club
Arena Club is building the number one digital marketplace for collectibles. We started by reinventing the hobby with the first-ever digital card show, and we are expanding into new categories so collectors can buy, sell, grade, and showcase everything they care about in one place. Spearheaded by 5x World Series Champion Derek Jeter and serial entrepreneur Brian Lee, our fully digital marketplace is grounded in trust, transparency, and fun, featuring grading and authentication, vaulting, and digital pack openings that let collectors build and display their collections in a personalized online showroom from anywhere in the world.
About the Role
We are seeking a Lifecycle Marketing Coordinator to join our retention team and own the day-to-day execution of our CRM and lifecycle marketing programs. Reporting to the Retention Manager, you will deploy campaigns that drive customer engagement, retention, and repeat purchases.
This is a hands-on role for an early-career marketer looking to build deep expertise in email, push, and SMS marketing at a fast-growing collectibles platform. You will collaborate on strategy with the Retention Manager and ensure flawless, on-time execution across all retention channels. This role offers direct ownership from day one, mentorship from an experienced growth leader, and a front-row seat to scaling our lifecycle program.
What You Will Do
- Campaign Deployment: Build, test, and deploy daily CRM campaigns across email, push notifications, and SMS based on the marketing calendar
- Program Management: Manage daily communications for our lifecycle program, ensuring accurate messaging regarding updates, rewards, and special drops/offers
- Audience Segmentation: Segment customer data to deliver targeted, personalized campaigns based on user personas, buying patterns, and collectors' behaviors
- A/B Testing: Own subject line, copy, and offer testing; track performance and apply data-driven insights to future sends
- Quality Assurance: Manage end-to-end campaign QA, including proofing copy, verifying links, and testing rendering across multiple devices to ensure error-free deployment
- Calendar Management: Maintain the CRM sending calendar to align campaign deliveries with product drops, promotions, and seasonal events
- Cross-Functional Collaboration: Partner with the Design team to brief, review, and finalize creative assets for all campaigns
- Performance Reporting: Pull basic performance metrics (opens, clicks, conversions), flag engagement trends, and support ad-hoc retention initiatives
Qualifications
- Bachelor’s degree in Marketing or a related field
- 1-2 years of hands-on experience in CRM, lifecycle marketing, or email marketing
- Exceptional proofreading and QA skills, with a track record of catching formatting errors, typos, or broken links before deployment
- Comfort navigating standard ESP and CRM platforms (Customer.io, Braze, Klaviyo, or similar tools)
- Solid understanding of email, push, and SMS marketing fundamentals, including A/B testing methodologies and rendering checks
- Basic HTML and CSS knowledge to make quick edits to email templates and troubleshoot layout issues
- Tech-forward mindset with prior experience or active comfort using AI tools to streamline copywriting, enhance audience segmentation, or speed up daily CRM workflows
- Strong organizational and time-management skills to effectively manage a high-volume campaign calendar
- Analytical mindset with comfort using data to identify patterns, evaluate campaign success, and support marketing decisions
- Ability to thrive and remain agile in a fast-paced, high-growth startup environment
Preferred Qualifications
- Familiarity with sports cards, Pokémon TCG, or trading card games, or a strong willingness to quickly learn the collector landscape
- Fluency in Excel or Google Sheets for compiling metrics and performing basic data analysis
- Strong copywriting instincts with an eye for voice and tone that resonates with a passionate, hobby-driven community
The base salary range listed is a guideline. Actual compensation is determined based on skills, experience, and the impact you bring. Total compensation includes base salary, bonus, and equity.
Salary Range
$65,000—$80,000 USD