{"id":3362589,"url":"https://alion.io/job/arketa-gtm-strategy-and-operations","title":"GTM Strategy and Operations","company":{"id":8936,"name":"Arketa","domain":"arketa.com","url":"https://alion.io/company/arketa","size_band":"201-500","is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"Ashby","truth_index":{"grade":"A","score":100,"open_postings":3,"ghost_share":0,"stale_share":0,"repost_share":0,"time_to_fill_p50_days":51,"computed_at":"2026-11-01T06:10:25Z"}},"role":"Sales","role_family":"Sales","seniority":null,"employment_type":"full_time","work_mode":"hybrid","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["New York, United States"],"countries":["US"],"hiring_countries":[],"hiring_countries_total":0,"salary":{"min":125000,"max":150000,"currency":"USD","period":"year","gross":null,"usd_annual":150000},"salary_estimate":null,"experience_years_min":null,"visa_sponsorship":false,"relocation_package":false,"has_equity":true,"technologies":[{"name":"AI Agents","optional":false},{"name":"HubSpot","optional":false}],"status":"live","first_seen_at":"2026-10-27T17:55:18Z","employer_posted_date":"2026-10-27","last_verified_at":"2026-11-01T21:52:18Z","board_verified":true,"closed_at":null,"days_open":5,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":5},"description":"About Arketa\nArketa is building the operating system for modern fitness and wellness. Studio owners run their whole business on Arketa, from bookings and payments to payroll and marketing. Internally, we run the company on AI agents connected to every system we use, so a lean team moves like a much bigger one. We're writing the playbook for how a modern company operates, and bringing that same AI to the studios we serve.\nWe're growing fast. We're also one of the most AI-forward teams you'll find: ideas go from whiteboard to live in days, not quarters.\nAbout the role\nThis role is for someone who wants to build one of the most in-demand skills in business: running AI agents on real sales and marketing problems. You'll see how a fast-growing tech company works from the inside, ship things the team uses every day, and leave each project with proof of what you built. It's a fast way into tech, with paths into sales, marketing, product, or operations, and a skill set that compounds.\nWe have a lot of high-impact go-to-market projects. They need someone deeply analytical who moves fast, thinks creatively, and has real hustle. You'll work directly with our CEO, picking up whatever matters most to sales and marketing that month.\nThe honest version: this job is about 10% strategy and 90% execution. You'll be an agent orchestrator. You'll set up the data and infrastructure, build the skills and agents that do the work, and wire up automations so things run without you.\nWhat that looks like in practice. Say we want to know what separates a demo that closes from one that doesn't, and coach every rep toward it. You would:\nConnect call recordings and demo notes to HubSpot, define the fields that matter (pain points, objections, next steps), and make sure every demo is captured cleanly.\n\nBuild a skill that scores each demo against what our best reps do, then an agent that runs it on every new call and surfaces patterns by rep, segment, and deal stage.\n\nSet up an automation that pings the sales manager when a rep's demo quality drops below a threshold, with the calls and coaching points attached.\n\nThen you track whether close rates move, tune the system, and hand it off to run on its own. Then you do it again for the next problem.\nWhat you'll work on\nTo start, everything is go-to-market. The agents you build could live in sales or marketing. Some of the questions you might own:\nHow do we rotate ad creative faster, at higher quality, and learn which concepts work?\n\nHow do we ramp new sellers faster?\n\nWhat separates a demo that closes from one that doesn't, and how do we coach to it?\n\nWhich marketing channels drive pipeline that actually closes?\n\nYou'll get a defined first project on day one. Over time, you'll take on a set of weekly responsibilities and own them end to end.\nWhat success looks like\n30 days: Learn our sales and marketing motion, sit in on demos, and ship your first working automation.\n\n60 days: Own a full project, from data setup to a live agent the team relies on.\n\n90 days: Show measurable movement on a GTM metric, and run several projects with little direction.\n\nWhat we're looking for\n1 to 3 years at a top consulting, private equity, or banking firm\n\nSharp, structured thinking: you break a messy problem into parts and get to a defensible answer fast\n\nA builder's instinct: you've shipped things yourself, not just written the deck\n\nDaily use of AI tools, with your own view on what works\n\nClear, direct communication, and you take feedback well\n\nAbility to work from our NoHo office 3 days a week\n\nBonus: exposure to sales or marketing, hands-on experience with automation tools or a CRM like HubSpot, and an interest in fitness, wellness, or small businesses.\nYou should apply if\nYou want to be at the top of your game and learn faster than anywhere else\n\nYou'd rather build the thing than advise on it\n\nYou want to master running AI agents on real business problems\n\nYou may not want to apply if\nYou want a fixed title and function from day one\n\nYou prefer polishing recommendations over executing them\n\nYou want a slower pace or a later-stage company\n\nWhat you'll get\nA rare skill. Learn to run multiple AI agents at once, on problems with real revenue behind them.\n\nDirect access. Work side by side with our CEO and see how a fast-growing company makes decisions.\n\nA path. Strong performers can grow into a functional lead role in sales, marketing, product, or operations.\n\nThe basics, done well. Competitive salary and stock options, medical, dental and vision insurance, unlimited PTO, parental leave, fitness class reimbursement, and free lunches and snacks at our NoHo office.\n\nThe estimated annual base salary for this role is $125,000 to $150,000, depending on experience, plus equity.\nArketa is an equal opportunity employer. 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