{"id":4160604,"url":"https://alion.io/job/armory-creative-lead-marketing","title":"Creative Lead - Marketing","company":{"id":3780798,"name":"Armory","domain":"armory.in","url":"https://alion.io/company/armory-4","size_band":"11-50","is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"Zoho Recruit","truth_index":null},"role":"Marketing","role_family":"Marketing","seniority":"lead","employment_type":"full_time","work_mode":"on_site","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["Gurgaon, India"],"countries":["IN"],"hiring_countries":[],"hiring_countries_total":0,"salary":null,"salary_estimate":null,"experience_years_min":null,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[{"name":"ChatGPT","optional":false},{"name":"Claude","optional":false},{"name":"LinkedIn","optional":false},{"name":"Figma","optional":true}],"status":"live","first_seen_at":"2026-11-12T12:20:39Z","employer_posted_date":"2026-11-12","last_verified_at":"2026-11-12T12:20:39Z","board_verified":true,"closed_at":null,"days_open":0,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":0},"description":"Important pre-read:\n\nThis job description will take ~15 minutes to read and ~15 minutes to apply. You increase your chances of selection by 10x if you read this to the end, slowly. Trust us on this.\nWhat is Armory?\nWhat we are building requires hard work, tenacity, ownership, creativity, and way more man-hours than an everyday job.\nIf you are a savant at what you do, love autonomy, have high agency, and genuinely want to impact the future of this country, we want you to work with us starting yesterday!\nModern conflicts waged remotely demand a radical rethinking of strategy as adversaries deploy inexpensive drones and technology to inflict maximum damage with minimal risk.\nIf you prefer routine over the dynamic unpredictability of innovation, Armory isn't for you. Our fast-paced environment requires genuine curiosity, resilience, a passion for continuous learning, and comfort with rapid change.\nArmory is a new-age defence tech startup building next-generation products to strengthen Indian forces in the modern battlefields.\nAbout the founder\nAmardeep Singh is an IIT Bombay alumnus & an aerospace engineer by education. He was a founding member of ideaForge - currently India’s biggest drone company & the first drone company to get listed on the Indian stock exchange.\nHis 16-year entrepreneurial journey is marked by a series of ambitious ventures spanning across diverse tech domains like Drones, Consumer Hardware, B2B SaaS & AI.\nProblems we solve\nOur country’s defence systems, conceived in a bygone era, have been outpaced by the rapid advancements in technology, revealing critical gaps that we, at Armory, are poised to bridge.\nAt Armory, we identify and solve the most critical, complex & specific challenges in modern warfare. By harnessing the power of artificial intelligence and diving deep into specific problems, we create innovative defence technologies and products that protect our nation and allies.\nWhy you should NOT join us:\nIf high stakes, tight deadlines, and significant challenges don't excite you, then our mission to revolutionise defence technology might not align with your career goals. We seek individuals who are ready to push boundaries and are motivated by the urgency of now.\nWhy you SHOULD join us:\nWe offer the opportunity to work on groundbreaking projects that strengthen national defence, supported by a team of A players.\nJoin Armory if you're drawn to solving hard problems and want to create a meaningful & profound impact on national security.\nAt Armory, you will do the best work of your life. Period.\nRequirements\nAbout this role\nAs a Creative Lead, you will head the ideation for Armory’s social presence alongside the Head of Marketing & Design. You will come up with the campaigns, social content, and offline events that get India’s defence world talking about us, and you will write every line of them: blogs, JDs, white papers, banner titles.\nWe don’t buy attention. Your ideas have to earn reach on their own with the people who matter: armed forces officers, policymakers, and defence journalists.\nOur team handles execution. You own the idea from start to finish and protect it from being watered down.\nMust haves\n3-5 years in creative, copy, or brand roles, agency, in-house, or both. What matters is the work, not the title.\nA portfolio of ideas that earned attention organically: campaigns, posts, films, essays; we can point to and say \"this one travelled\".\nYou are a copywriter first. You write the blog, the JD, the white paper, the banner headline, and defend every word.\nSharp instincts for what plays with a specific audience. You write for armed forces officers, policymakers, and journalists, not for everyone.\nHard rule: no ChatGPT, Claude, Gemini, or any AI tool for writing. Not for drafts, \"polishing\", ideation, or your application. We will know. Non-negotiable.\nYou are a reader before you are a writer. Books, essays, long-form journalism. You can name three non-fiction books that shaped how you think.\nFluent across formats: LinkedIn and X posts, long-form essays, event concepts, print copy, film scripts.\nTaste. You can kill your own ideas that don’t stick and spot a cliché a mile away.\nOwnership. You drive the idea past \"nice draft\" and into something the team actually ships.\nBonus points for\nPrior work in defence, aerospace, policy, or adjacent high-context categories.\nA personal publishing presence, Substack, X, a blog, or LinkedIn with an audience you built with your own words.\nExperience designing offline events or PR moments that earned press on merit.\nComfort working with Figma or Design tools for rough mockups during ideation.\nWhat will make you successful in this role?\nIdeas that earn reach - with zero paid distribution.\nA body of writing unmistakably Armory’s.\nInbound from the right people: officers, policymakers, journalists.\nProtecting the idea end-to-end.\nHow will we set you up for success in this role?\nDirect partnership with the Head of Marketing & Design and the founder.\nAn execution team: design, production, social, ready to build what you brief.\nAccess to subject matter: products, operators, veterans, policy context.\nNo bureaucratic reviews. One owner of the idea: you.\nOur Hiring Process\nWe target to close the hiring process within 14 days of your application.\nRound 1: Screening Application & HR Round\nDuration: At your own pace, but under 15 minutes to apply and you won’t move forward.\nHow to ace: Write it yourself. No AI. If it reads generated, you’re out.\nCodeword: Use WRITEROP in the Codeword field. This way we know you have read the JD :)\nRound 2: Portfolio & Introduction\nDuration: 1 hour\nHow to ace: Walk us through 3 ideas you shipped. Tell us the problem, the bet, the outcome, and what you’d do differently.\nRound 3: Take-home Assessment\nDuration: 2-4 days\nHow to ace: We give you a real Armory brief. You write the idea and the copy. No AI. Show your thinking.\nRound 4: Culture Fitment\nDuration: 1 hour\nHow to ace: Be yourself. Tell us what you’ve read, who you follow, what you want to build. Ask good questions.\nNext Step:\nCongratulations! You are now a part of Armory. You will build something that lets you sleep at night with a feeling that you did something meaningful. Buckle up for a ride into the future.\nWork Location\nArmory highly values having employees working in the office. We are establishing a collaborative work environment and company culture, and that simply does not happen from home. We are based out of Gurgaon and require employees to be in the office.\nBenefits\nWhat we expect from you\nGenuine curiosity\nFounder’s mindset\nFirst principles thinking\nExecution, not just ideas\nBias for action\nHigh energy\nHigh agency\nHighest level of integrity\nGetting your hands dirty\nAudacious state of mind\nWhat to expect from us\nTeam of A players\nWork directly with the founder\nRidiculous levels of responsibility\nFast & decisive approach\nWork on hard problems\nWhat your first 3 months at Armory will look like\n30 Days\nAbsorb the mission, products, people, and current output. Come back with a sharp POV on what’s working and what’s off.\nShip your first campaign idea: concept, copy, and a plan to earn reach. [redacted]\n\nLand one breakout piece, a post, blog, or event that reaches the right rooms.\nWrite in Armory’s tone of voice.\n90 Days\nOwn Armory’s voice outright. Every public word runs through you.\nHave a repeatable creative engine, formats, cadence, review, shipping weekly without heroics.\nDraft a 3-month creative roadmap with the Head of Marketing & Design.\nTips\nIrrespective of whether you apply to Armory or not, some of the following tips will definitely help you in your job search.\nHow to get hired\nTargeted Applications: Ensure your application is tailored specifically for the job you're applying for by understanding its requirements and showcasing relevant experiences and skills. Apply for THIS job, not some job.\nQuality Over Quantity: Instead of applying to 100 jobs casually, it’s far better to apply to 4 seriously.\nStand out: Most people don’t put any effort into applying to jobs; their applications look exactly the same. It’s easy to stand out from them just by putting a little effort and showcasing your relevant experience and interest for the said job.\nWrite it yourself: For this role especially, do not use AI to write your application. Your words are your audition.\nHow to NOT get hired\nIf your cover letter starts with \"Honestly, I possess all the skills and experience that you’re looking for\", then you are not going to make it.\nIf your application reads like ChatGPT wrote it - generic hooks, em dashes everywhere, \"In today’s fast-paced world\", \"I am excited to apply\" - you are out.\nIn fact, we wrote a long thread on all the ways you will NOT get hired. https://x.com/singhamardeep/status/1459114743398998018?s=46 We highly recommend that you read it.\nWe wish you the best in your job search!","description_format":"text","description_chars":8892,"description_truncated":false,"requirements":{"experience_years_min":null,"management_years_min":null,"team_size_min":null,"manages_managers":false,"education":null,"security_clearance":false,"languages":[]},"benefits":["Continuous learning"],"hiring_locations":[],"hiring_excludes":[],"relocation_offered":false,"industries":["Robotics","Drones & UAVs"],"lifecycle":[{"event":"open","at":"2026-11-12T12:20:39Z"}],"visa":[],"liveness":{"score":86,"band":"hot","label":"Hiring now","p_open":1,"p_active":0.86,"p_room":1,"age_days":0,"expected_fill_days":22,"reasons":["conf:1","win:early"],"computed_at":"2026-11-12T13:47:13Z"},"pay":null,"html_url":"https://alion.io/job/armory-creative-lead-marketing","json_url":"https://alion.io/job/armory-creative-lead-marketing.json","meta":{"generated_at":"2026-11-12T13:47:13Z","cache_seconds":300,"methodology":"https://alion.io/methodology","terms":"https://alion.io/terms","contact":"https://alion.io/contact","api":"https://alion.io/developers","about":"Alion is a live layer of people, companies and AI agents: who they are, whether they are real and active right now, what they do and how to work with them, readable by people and by agents and paid per call.","catalog":"https://alion.io/catalog.json","usage":{"tier":"crawler_verified","counted_by":"address","units_charged":1,"used_today":28650,"day_limit":null,"remaining_today":null,"minute_limit":300,"resets_at":"2026-11-13T00:00:00Z"}},"offers":[{"id":"company.slices","title":"One company in depth, by slice","status":"live","price":{"credits":0.1,"usd":0.01,"plus_per_slice":{"credits":0.05,"usd":0.005}},"unit":"per company, plus each slice with data","note":"the employer in depth","call":{"mcp_tool":"get_company","arguments":{"id":3780798},"rest":"https://alion.io/mcp/rest/get_company?id=3780798"},"human":"https://alion.io/catalog?offer=company.slices&for=job%2Farmory-creative-lead-marketing"},{"id":"market.stats","title":"A market slice: pay, demand and time to fill","status":"live","price":{"credits":2,"usd":0.2},"unit":"per slice","note":"pay, demand and time to fill for this role and place","call":{"mcp_tool":"market_stats"},"human":"https://alion.io/catalog?offer=market.stats&for=job%2Farmory-creative-lead-marketing"},{"id":"job.search","title":"Open jobs by role, technology, place, pay and visa","status":"live","price":{"credits":0.1,"usd":0.01},"unit":"per posting in a list","note":"similar open postings","call":{"mcp_tool":"search_jobs"},"human":"https://alion.io/catalog?offer=job.search&for=job%2Farmory-creative-lead-marketing"},{"id":"company.verify","title":"Is this company real and active right now","status":"pilot","price":null,"unit":"per company","request":{"url":"https://alion.io/catalog/request","method":"POST","body":"{\"offer\": \"company.verify\", \"for\": \"job/armory-creative-lead-marketing\", \"note\": \"what you need it for\"}"},"human":"https://alion.io/catalog?offer=company.verify&for=job%2Farmory-creative-lead-marketing"}],"agent":{"mcp":"https://alion.io/mcp/jobs","mcp_open":"https://alion.io/mcp/open","next":[{"tool":"get_job","arguments":{"id":4160604}},{"tool":"search_jobs","arguments":{"company":"armory.in","detail":"compact"}},{"tool":"match_people","arguments":{"job_id":4160604},"note":"people open to offers who fit this vacancy"}],"note":"The same data through MCP tools: https://alion.io/mcp/open needs no sign-in (compact searches, postings, people); https://alion.io/mcp with an Alion account has everything. Docs: https://alion.io/developers"}}