{"id":1740139,"url":"https://alion.io/job/ascera-marketing-generalist","title":"Marketing Generalist","company":{"id":4700,"name":"Ascera","domain":"ascera.com","url":"https://alion.io/company/ascera","size_band":null,"is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"Workable","truth_index":null},"role":"Marketing","role_family":"Marketing","seniority":null,"employment_type":"full_time","work_mode":"on_site","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["Saint Petersburg, United States"],"countries":["US"],"hiring_countries":[],"hiring_countries_total":0,"salary":null,"salary_estimate":{"min_usd":67000,"max_usd":173000,"period":"year","method":"role_country_seniority_unknown","sample_n":10699},"experience_years_min":null,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[{"name":"A/B Testing","optional":false},{"name":"Canva","optional":false},{"name":"HubSpot","optional":false},{"name":"LinkedIn","optional":false},{"name":"WordPress","optional":false},{"name":"Asana","optional":true},{"name":"Claude","optional":true},{"name":"DLP","optional":true},{"name":"EU AI Act","optional":true},{"name":"ISO 42001","optional":true},{"name":"NIST AI RMF","optional":true},{"name":"PHP","optional":true},{"name":"Salesforce","optional":true},{"name":"SIEM","optional":true}],"status":"live","first_seen_at":"2026-10-02T00:00:00Z","employer_posted_date":"2026-10-02","last_verified_at":"2026-10-27T08:36:44Z","board_verified":true,"closed_at":null,"days_open":25,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":25},"description":"Opportunity Summary\nSP6 is looking for a Marketing Generalist to join our team as a hands-on, versatile contributor.\nThe Marketing Generalist will help bring SP6's AI governance, AI security and AI system resiliency services to market. They will write and manage content, run email marketing and social campaigns, maintain our website, coordinate events and webinars, and support day-to-day marketing operations, all with an eye toward generating pipeline, not just brand awareness.\nResponsibilities\nContent Development\nInterview technical subject matter experts (SMEs) and transform complex technical discussions into engaging, business-focused content. \nWrite and edit: \nBlog posts \nWhite papers \nCase studies \nCustomer success stories \nMarketing collateral \nWebsite content \nEmail campaigns \nUtilize AI tools to improve content quality and accelerate content creation while maintaining accuracy and brand voice. \nEmail Marketing\nPlan, build, and send email campaigns to prospects and customers, including newsletters, webinar and office hours invitations, event promotion, and blog and content promotion. \nBuild and maintain automated nurture workflows in HubSpot (or similar) that move prospects from first touch to sales-ready. \nSegment contact lists by audience, interest, and engagement so each message reaches the right people. \nWrite subject lines and email copy, and run A/B tests to improve open, click, and conversion rates. \nMaintain list hygiene and deliverability, including managing bounces, unsubscribes, and sender reputation. \nMaintain the email calendar as part of the broader marketing calendar. \nReport on email performance, connecting results to leads, Sales Qualified Leads (SQLs), and revenue. \nDigital Marketing\nMaintain company websites (WordPress/Elementor), including back-end work, page creation and editing, and managing services pages. \nCoordinate webinar logistics and content. \nManage LinkedIn and support broader social media efforts, maintaining a professional tone and regularly ideating original content. \nSupport brand messaging and messaging strategy. \nMaintain marketing calendars and campaign schedules. \nMarketing Operations\nCoordinate concurrent initiatives, deadlines, and cross-functional work with sales, consultants, and leadership. \nTrack project progress, organize marketing assets, and ensure deliverables ship on time. \nBuild and maintain reporting dashboards, and report on lead generation metrics (open rates, click-through rates, website visits, lead conversion, and revenue impact). \nManage HubSpot (or similar) marketing automation, including workflow and automation setup. \nRoute qualified leads to sales and coordinate cross-channel communication with sales reps. \nManage marketing tech administration, including third-party vendor relationships, tool approvals, access, and serving as super admin across marketing tools. \nManage event/booth logistics, including researching events, registration and payments, swag inventory, packing, travel, and on-site coordination. \nBrand Support\nCreate simple graphics and visual assets using Canva or similar tools. \nUpdate resumes, presentations, and marketing documents. \nEnsure consistent branding across all marketing materials. \nWork Style & Collaboration\nShow initiative by proactively identifying gaps and stepping in to address them \nCommunicate closely with marketing teammates, staying in sync on projects and collaborating throughout the process - for example, proofing each other's work before it goes live. \nStay flexible as priorities shift throughout the day and be ready to pivot when an urgent request comes up. \nManage multiple projects and priorities concurrently, often requiring different mindsets throughout the day. \nOperate comfortably with ambiguity and under pressure, as day-to-day workload and structure can vary significantly. \nRequirements\nRequirements\n3+ years of B2B marketing experience. \nEmail marketing experience - demonstrated ability to leverage email as a lead generation channel that drives Sales Qualified Leads (SQLs) and revenue, beyond engagement metrics such as opens and clicks. \nContent marketing/writing skills - blog posts, white papers, case studies, use cases, success stories, customer interviews. \nEvent marketing - manages events end-to-end, from researching and selecting the right events to attend, handling registration, booth payments, and swag inventory, through packing, travel coordination (flights, hotels), and on-site execution as the event's project manager. Comfort with travel is required. \nSocial media execution - specifically LinkedIn posting and content ideation. \nHubSpot experience - or at least familiarity with marketing automation platforms; can be trained, but experience preferred. \nStrong Canva design skills, with the ability to create polished graphics independently. \nMarketing operations/administrative tasks - list hygiene, lead routing, vendor management, tool administration. \nAdaptability and ability to pivot quickly - must handle multiple priorities, take executive feedback, and work under pressure. \nDemand generation mindset - approaches marketing as a strategic driver of pipeline and revenue, not simply a brand-awareness function. \nTechnical audience marketing - ability to market to a technical/compliance audience. \nExperience updating website content. \nHighly organized, detail-oriented, and self-motivated with the ability to work independently. \nStrong time management and project coordination skills. \nPreferred Qualifications\nExperience in technology, IT services, cybersecurity, SaaS, or professional services. \nExperience interviewing technical SMEs. \nAI proficiency (particularly Claude or similar AI platforms). \nSEO and AI Engine Optimization (AEO) knowledge, both technical and content-based. \nProduct marketing experience. \nMarketing analytics and reporting experience, including ROI analysis. \nPartner marketing experience. \nAdvanced HubSpot automation experience. \nFamiliarity with: \nHubSpot \nSalesloft \nAsana \nSalesforce \nWordPress with Elementor \nMicrosoft Suite \nZoomInfo \nExperience coordinating webinars. \nBasic HTML or website editing experience. \nBenefits\nWhy SP6?\nThe chance to lead a team in a high-growth markets \nCompetitive salary \nQuarterly Bonus plan \nComprehensive medical, dental, and vision plans. \n401(k) with company match \n30 days annual paid time off \nSignificant Training and Development and Certification attainment. \nOpportunity for long-term career advancement. \nYour contributions are felt and recognized at our growing company \nAbout SP6\nAI use made Secure, Compliant, Resilient\nSP6 ensures that organizations get Beyond the Buzzwords ® and delivers Expert Services centered around (3) convergent areas: AI Governance, AI Security, and AI Systems Resiliency. SP6 leads organizational initiatives around:\nAI Governance, Risk & Compliance Services\n Establishing and enhancing controls around the safe use of AI via Subject Matter Experts on leading industry frameworks including ISO 42001, NIST AI RMF, and CSA AI Control Matrix. \nEvaluating organizations’ adherence to these standards, whether that be for self-monitoring of controls to mitigate risk or adherence to regulatory requirements including the EU AI Act, various state insurance regulation tied to the NAIC Model Bulletin, and other statutory requirements. \nAI Security\nHands-on implementation (tooling, training, technical controls) to operationalize organizational standards. \nThis technical tool advisement and configuration work becomes both the connective tissue to policy as well as the assurance of risk mitigation, from monitoring AI usage (both sanctioned and shadow) and configuring network, endpoint, DLP, SIEM, and other tools with practical defensive security measures. \nAI System Resiliency\nEnsuring that systems or services that are AI-led are behaving as expected, providing an uninterrupted and seamless user experience. \nThis practice area also assists clients with managing and reducing unnecessary AI token spend. \nThese services co-exist with legacy expertise and services from SP6 in the Security Operations (SIEM), as the SIEM is an organization’s primary tool for security detection and analysis; as well as our existing Cyber Compliance expertise in Cyber Risk & Compliance (CRC) services.","description_format":"text","description_chars":8310,"description_truncated":false,"requirements":{"experience_years_min":null,"management_years_min":null,"team_size_min":null,"manages_managers":false,"education":{"level":"bachelor","optional":false},"security_clearance":false,"languages":[]},"benefits":[],"hiring_locations":[],"hiring_excludes":[],"relocation_offered":false,"industries":["Information Security","Security Compliance"],"lifecycle":[{"event":"open","at":"2026-10-03T02:50:49Z"}],"visa":[],"liveness":{"score":37,"band":"fade","label":"Fading","p_open":1,"p_active":0.667,"p_room":0.55,"age_days":25,"expected_fill_days":23,"reasons":["conf:1","win:tail"],"computed_at":"2026-10-27T05:46:45Z"},"pay":null,"html_url":"https://alion.io/job/ascera-marketing-generalist","json_url":"https://alion.io/job/ascera-marketing-generalist.json","meta":{"generated_at":"2026-10-27T11:07:20Z","cache_seconds":300,"methodology":"https://alion.io/methodology","terms":"https://alion.io/terms","contact":"https://alion.io/contact","api":"https://alion.io/developers","about":"Alion is a live layer of people, companies and AI agents: who they are, whether they are real and active right now, what they do and how to work with them, readable by people and by agents and paid per call.","catalog":"https://alion.io/catalog.json","usage":{"tier":"crawler_verified","counted_by":"address","units_charged":1,"used_today":13175,"day_limit":null,"remaining_today":null,"minute_limit":300,"resets_at":"2026-10-28T00:00:00Z"}},"offers":[{"id":"company.slices","title":"One company in depth, by slice","status":"live","price":{"credits":0.02,"usd":0.002,"plus_per_slice":{"credits":0.05,"usd":0.005}},"unit":"per company, plus each slice with data","note":"the employer in depth","call":{"mcp_tool":"get_company","arguments":{"id":4700},"rest":"https://alion.io/mcp/rest/get_company?id=4700"},"human":"https://alion.io/catalog?offer=company.slices&for=job%2Fascera-marketing-generalist"},{"id":"market.stats","title":"A market slice: pay, demand and time to fill","status":"live","price":{"credits":1,"usd":0.1},"unit":"per slice","note":"pay, demand and time to fill for this role and place","call":{"mcp_tool":"market_stats"},"human":"https://alion.io/catalog?offer=market.stats&for=job%2Fascera-marketing-generalist"},{"id":"job.search","title":"Open jobs by role, technology, place, pay and visa","status":"live","price":{"credits":0.02,"usd":0.002},"unit":"per posting in a list","note":"similar open postings","call":{"mcp_tool":"search_jobs"},"human":"https://alion.io/catalog?offer=job.search&for=job%2Fascera-marketing-generalist"},{"id":"company.verify","title":"Is this company real and active right now","status":"pilot","price":null,"unit":"per company","request":{"url":"https://alion.io/catalog/request","method":"POST","body":"{\"offer\": \"company.verify\", \"for\": \"job/ascera-marketing-generalist\", \"note\": \"what you need it for\"}"},"human":"https://alion.io/catalog?offer=company.verify&for=job%2Fascera-marketing-generalist"}]}