{"id":2824774,"url":"https://alion.io/job/asml-field-marketing-manager-2","title":"Field Marketing Manager","company":{"id":17151,"name":"ASML","domain":"asml.com","url":"https://alion.io/company/asml","size_band":"1001-5000","is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"Workday","truth_index":{"grade":"B","score":81,"open_postings":119,"ghost_share":0,"stale_share":0.966,"repost_share":0,"time_to_fill_p50_days":15,"computed_at":"2026-10-22T06:10:10Z"}},"role":"Marketing","role_family":"Marketing","seniority":"senior","employment_type":"full_time","work_mode":"on_site","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["Shanghai, China"],"countries":["CN"],"hiring_countries":[],"hiring_countries_total":0,"salary":null,"salary_estimate":{"min_usd":31000,"max_usd":74000,"period":"year","method":"global_role_cell_scaled_by_country","sample_n":5136},"experience_years_min":5,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[],"status":"live","first_seen_at":"2026-06-26T00:00:00Z","employer_posted_date":"2026-06-26","last_verified_at":"2026-10-23T01:23:10Z","board_verified":true,"closed_at":null,"days_open":119,"trust":{"level":"stale","repost_count":0,"flags":["stale"],"days_open":119},"description":"Job Description\nDrive field marketing strategy to support mainstream marketsegmentsbusinessgrowthby deliveringcomprehensivemarketinsights,technology assessment,competitive positioning, and customer engagement programs.\nContext\nOperates across mainstream market segments withfocuson scalable offerings, competitive differentiation, and supporting business& technicalteams with market intelligence and go-to-market strategies.\nKey Responsibilities\nMarket Insights & Analysis: Analyze macro environment, end-market trends, semiconductor ecosystem, andfabcapacity plans toidentifyopportunities.\n\nCompetitive Intelligence: Conduct SWOT analyses of global and local competitors and track market share and positioning.\n\nGo-to-Market Strategy: Develop and execute field marketing plans aligned with business priorities.\n\nCustomer & Stakeholder Engagement: Collaborate withbusinessand technical teams to align messaging and solutions.\n\nVoice of Customer: Capture customer needs, feedback, and market signals to influence product and solution strategy.\n\nContent & Campaigns: Develop marketing assets, value propositions, and campaigns targeting mainstream customers.\n\nPerformance Tracking: Measure campaign effectiveness, customer engagement, and contribution to pipeline growth.\n\nStakeholder Management\nInternal:Account Managers,Business Development Managers, Product Managers, Engineering and Service teams.\n\nExternal: Customer decision-makers, ecosystem partners, and industry stakeholders.\n\nKnowledge & Skills\nStrong understanding ofsemiconductoror high-tech industryecosystem.\n\nExperience in market analysis, competitive intelligence, and strategic marketing.\n\nAbility to translate technical insights into business value propositions.\n\nExcellent communication and cross-functional collaboration skills.\n\nAnalytical mindset with data-driven decision making.\n\nRequirements\nBachelor’s or Master’sdegree in business, marketing, engineering, or related field.\n\n5+ years of experience insemiconductormarketing,sales,business development, customersupportor related roles.\n\nExperience in B2B or semiconductor industry preferred.\n\nRole Characteristics\nExecution-focusedwithstrongownership of defined tasks and deliverables.\n\nWorks under guidance in decision-making and direction setting.\n\nContributes toteam successthrough insights, analysis, and marketing support.\n\nOperates within structured frameworks to manage moderately complex topics.\n\nBuilds capabilities and experiencethroughself-initiatives\n\nInclusion and diversity\nASML is an Equal Opportunity Employer that values and respects the importance of a diverse and inclusive workforce. It is the policy of the company to recruit, hire, train and promote persons in all job titles without regard to race, color, religion, sex, age, national origin, veteran status, disability, sexual orientation, or gender identity. We recognize that inclusion and diversity is a driving force in the success of our company.\nNeed to know more about applying for a job at ASML? 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