{"id":1217585,"url":"https://alion.io/job/asos-content-and-optimisation-manager-12-months-fixed-term-contract","title":"Content and Optimisation Manager - 12 months Fixed Term Contract","company":{"id":39790,"name":"ASOS","domain":"asos.com","url":"https://alion.io/company/asos","size_band":"201-500","is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"SmartRecruiters","truth_index":{"grade":"B","score":80,"open_postings":4,"ghost_share":0,"stale_share":1,"repost_share":0,"time_to_fill_p50_days":14,"computed_at":"2026-10-15T05:46:00Z"}},"role":"Marketing","role_family":"Marketing","seniority":null,"employment_type":"contractor","work_mode":"hybrid","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["London, United Kingdom"],"countries":["GB"],"hiring_countries":[],"hiring_countries_total":0,"salary":null,"salary_estimate":{"min_usd":50000,"max_usd":135000,"period":"year","method":"role_country_seniority_unknown","sample_n":379},"experience_years_min":null,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[{"name":"Mixpanel","optional":false}],"status":"closed","first_seen_at":"2026-09-25T08:21:24Z","employer_posted_date":"2026-09-25","last_verified_at":"2026-10-08T23:39:45Z","board_verified":false,"closed_at":"2026-10-08T23:39:45Z","days_open":13,"trust":{"level":"not_scored","repost_count":null,"flags":[],"days_open":13},"description":"We're ASOS, the online retailer for fashion lovers all around the world.\nWe exist to give our customers the confidence to be whoever they want to be, and that goes for our people too. At ASOS, you're free to be your true self without judgement, and channel your creativity into a platform used by millions.\nEveryone needs some help showing up as their best self. We're Disability Confident Committed - let our Talent team know if you need any reasonable adjustments throughout the recruitment process.\n Our customers mean everything to us, and customer obsession stays at the core of everything we do. Content & Optimisation owns the onsite experience across our 12 markets, delivering and optimising homepage, campaign and trading content that is relevant, localised and commercially effective. We shape content around customer mindsets and local trends, connecting with our audience through rich editorial and creative content that positions ASOS as a global fashion destination.\nAs part of the team, you'll use data, experimentation and personalisation to optimise the onsite experience and improve customer journeys, driving measurable business impact. You'll stay ahead of our customers' ever-changing interests and tastes in every market, balancing a consistent global experience with local relevance.\nThe Details\nLead Testing and Experimentation Strategy: Develop and drive the experimentation roadmap for Commercial and Trade homepage priorities, prioritising by market opportunity. Partner closely with Digital Product to lead end-to-end A/B, segmentation and personalisation tests, scaling winners across markets to optimise the onsite experience and drive measurable business impact. \nLead Homepage Content Delivery: Work with Digital Trade and Marketing Delivery teams to streamline homepage, campaign and trading content across all markets, balancing day-to-day delivery and reactive changes with continuous process improvement. \nSupport Global Content Strategy: Develop homepage experience strategies for projects and campaigns in the Global Marketing Channel plans, ensuring content is relevant, localised and commercially effective, and aligned to ASOS's global business objectives and each market's key seasonal moments. \nCustomer Mindset: Balance social-native content experiences and behaviours with customer expectations of a retail platform, understanding how these differ by market. \nEnhance Customer Journeys: Partner with Digital Trading and Digital Product to optimise customer journeys from homepage content, using the performance of linked curated categories and pop pages to inform decisions. \nBenchmark Reporting: Be a super-user of Adobe, working with the team on weekly homepage benchmark reports to spot market-level trends, share learnings and recommend onsite optimisations. \nTeam Management: Lead Content and Optimisation Specialists, setting personalised objectives and supporting their development through one-to-ones, training and knowledge sharing, in an environment that promotes continuous learning. \nBuild Cross-Functional Relationships: Work closely with Trade, Commercial, Digital Product, Marketing and Creative, building strong relationships across global and local teams so activity stays aligned to business objectives. \nSupporting our culture by championing Diversity, Equity & Inclusion strategies. \nWe believe being together in person helps us move faster, connect more deeply, and achieve more as a team. That’s why our approach to working together includes spending at least 3 days a week in the office. It’s a rhythm that speeds up decision-making, helps ASOSers learn from each other more quickly, and builds the kind of culture where people can grow, create, and succeed. learn from each other more quickly, and builds the kind of culture where people can grow, create, and succeed.\n About You\nProven experience building and delivering experimentation roadmaps, working closely with Digital Product teams, with a solid understanding of tech and product development. \nNatural leader and strategic thinker with experience in an online ecommerce business and CMS systems (e.g. Sitecore). \nMarketing experience, particularly in own channel marketing. \nExperience working in a global business, managing content across multiple markets, languages and time zones. \nExcellent written and verbal communication, with confident stakeholder management. \nData and insight driven, using Adobe and Mixpanel to turn performance into recommendations. \nProactive, entrepreneurial and highly organised, with strong attention to detail. \nAdapts quickly in a fast-paced environment and works confidently both independently and collaboratively. \n BeneFITS’\nEmployee discount (hello ASOS discount!) \nEmployee sample sales \n25 days paid annual leave + an extra celebration day for a special moment \nDiscretionary bonus scheme \nPrivate medical care scheme \nFlexible benefits allowance - which you can choose to take as extra cash, or use towards other benefits \nOpportunity for personalised learning and in-the-moment experiences that enable you to thrive and excel in your role. \nWhy take our word for it? Search #InsideASOS on our socials to see what life at ASOS is like.","description_format":"text","description_chars":5205,"description_truncated":false,"requirements":{"experience_years_min":null,"management_years_min":null,"team_size_min":null,"manages_managers":false,"education":null,"security_clearance":false,"languages":[]},"benefits":["Annual leave","Continuous learning","Equity"],"hiring_locations":[{"name":"United Kingdom","iso":"GB","kind":"country"}],"hiring_excludes":[],"relocation_offered":false,"industries":["Commerce"],"lifecycle":[{"event":"open","at":"2026-09-25T11:01:54Z"},{"event":"close","at":"2026-10-08T23:39:45Z"}],"visa":[{"country":"GB","licensed_sponsor":true,"evidence":"Licensed UK visa sponsor (Skilled Worker, Senior or Specialist Worker)","filings_12m":null,"filings_prev_12m":null,"green_card_filings_12m":null,"median_offered_wage_usd":null,"route":"Skilled Worker; Global Business Mobility: Senior or Specialist Worker","cap_exempt":false,"checked_at":"2026-10-15T06:21:15+00:00","sources":["UK Home Office: register of licensed sponsors (workers)"],"filings_for_role_12m":0}],"liveness":null,"pay":null,"html_url":"https://alion.io/job/asos-content-and-optimisation-manager-12-months-fixed-term-contract","json_url":"https://alion.io/job/asos-content-and-optimisation-manager-12-months-fixed-term-contract.json","meta":{"generated_at":"2026-10-15T11:52:15Z","cache_seconds":300,"methodology":"https://alion.io/methodology","terms":"https://alion.io/terms","contact":"https://alion.io/contact","api":"https://alion.io/developers","about":"Alion is a live layer of people, companies and AI agents: who they are, whether they are real and active right now, what they do and how to work with them, readable by people and by agents and paid per call.","catalog":"https://alion.io/catalog.json","usage":{"tier":"crawler_verified","counted_by":"address","units_charged":1,"used_today":18321,"day_limit":null,"remaining_today":null,"minute_limit":300,"resets_at":"2026-10-16T00:00:00Z"}},"offers":[{"id":"company.slices","title":"One company in depth, by slice","status":"live","price":{"credits":0.02,"usd":0.002,"plus_per_slice":{"credits":0.05,"usd":0.005}},"unit":"per company, plus each slice with data","note":"the employer in depth","call":{"mcp_tool":"get_company","arguments":{"id":39790},"rest":"https://alion.io/mcp/rest/get_company?id=39790"},"human":"https://alion.io/catalog?offer=company.slices&for=job%2Fasos-content-and-optimisation-manager-12-months-fixed-term-contract"},{"id":"market.stats","title":"A market slice: pay, demand and time to fill","status":"live","price":{"credits":1,"usd":0.1},"unit":"per slice","note":"pay, demand and time to fill for this role and place","call":{"mcp_tool":"market_stats"},"human":"https://alion.io/catalog?offer=market.stats&for=job%2Fasos-content-and-optimisation-manager-12-months-fixed-term-contract"},{"id":"job.search","title":"Open jobs by role, technology, place, pay and visa","status":"live","price":{"credits":0.02,"usd":0.002},"unit":"per posting in a list","note":"similar open postings","call":{"mcp_tool":"search_jobs"},"human":"https://alion.io/catalog?offer=job.search&for=job%2Fasos-content-and-optimisation-manager-12-months-fixed-term-contract"},{"id":"company.verify","title":"Is this company real and active right now","status":"pilot","price":null,"unit":"per company","request":{"url":"https://alion.io/catalog/request","method":"POST","body":"{\"offer\": \"company.verify\", \"for\": \"job/asos-content-and-optimisation-manager-12-months-fixed-term-contract\", \"note\": \"what you need it for\"}"},"human":"https://alion.io/catalog?offer=company.verify&for=job%2Fasos-content-and-optimisation-manager-12-months-fixed-term-contract"}]}