{"id":1187345,"url":"https://alion.io/job/asos-seo-lead","title":"SEO Lead","company":{"id":39790,"name":"ASOS","domain":"asos.com","url":"https://alion.io/company/asos","size_band":"501-1000","is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"SmartRecruiters","truth_index":{"grade":"B","score":80,"open_postings":3,"ghost_share":0,"stale_share":1,"repost_share":0,"time_to_fill_p50_days":14,"computed_at":"2026-09-25T05:45:01Z"}},"role":"Marketing","role_family":"Marketing","seniority":"lead","employment_type":"full_time","work_mode":"hybrid","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["London, United Kingdom"],"countries":["GB"],"hiring_countries":[],"hiring_countries_total":0,"salary":null,"salary_estimate":{"min_usd":83000,"max_usd":166000,"period":"year","method":"role_seniority_country_remote_cell","sample_n":14},"experience_years_min":null,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[{"name":"Agile","optional":false},{"name":"LLM","optional":false}],"status":"live","first_seen_at":"2026-09-24T08:39:45Z","employer_posted_date":"2026-09-24","last_verified_at":"2026-09-25T22:28:59Z","board_verified":true,"closed_at":null,"days_open":1,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":1},"description":"We're ASOS, the online retailer for fashion lovers all around the world.\nWe exist to give our customers the confidence to be whoever they want to be, and that goes for our people too. At ASOS, you're free to be your true self without judgement, and channel your creativity into a platform used by millions.\nEveryone needs some help showing up as their best self. We're Disability Confident Committed - let our Talent team know if you need any reasonable adjustments throughout the recruitment process.\n The SEO Lead owns the vision, strategy, and execution of organic search performance across ASOS, ensuring our sites are discoverable, understandable, and competitive across traditional search engines and emerging generative platforms (LLMs / GEO).\nThis role leads a multi-disciplinary SEO function spanning technical SEO and content optimisation, and acts as the central point of accountability for organic growth, visibility, and search-driven acquisition. The SEO Lead partners closely with Product, Engineering, Marketing, Digital Trade, UX, Editorial, and Commercial teams to embed search considerations into how the business builds, markets, and scales its digital experiences.\nThe Details\nScope & Impact\nEnable search engines and LLMs to crawl, index, interpret, and rank ASOS websites effectively \nDrive sustainable non-brand traffic growth across PLPs, PDPs, and editorial surfaces \nProtect and grow organic visibility during platform changes, feature launches, and migrations \nRepresent SEO at a senior level, influencing prioritisation, investment, and roadmap decisions \nStrategy & leadership\nDefine and own the end-to-end SEO and GEO strategy, covering technical SEO, content, digital PR, and LLM readiness \nSet clear priorities, success metrics, and roadmaps aligned to commercial and customer goals \nElevate SEO maturity across the business by introducing new capabilities, processes, and ways of working \nAct as the senior voice of SEO internally, clearly articulating risks, opportunities, and trade-offs \nTeam & ways of working\nLead and develop a team split across technical SEO and content SEO, ensuring clear ownership, accountability, and progression \nEnsure tech and content managers maintain robust, outcome-led roadmaps and requirements \nImprove team operating model, documentation, and knowledge sharing \nManage and maximise value from agency and supplier relationships \nProduct, tech & platform partnership\nWork closely with Product and Engineering to embed SEO into product discovery, design, and delivery \nOwn SEO requirements for site architecture, faceted navigation, crawl efficiency, internal linking, and indexation \nPartner with the dedicated SEO Product development team while monitoring wider product initiatives for SEO risk and opportunity \nEnsure SEO considerations are built into experimentation, UX changes, and platform evolution \nContent, marketing & brand collaboration\nShape scalable content and copy strategies across PLPs, PDPs, and editorial, including AI-assisted copy expansion \nPartner with Marketing, PR, and Social teams on Digital PR and Social x SEO initiatives \nEnsure consistent brand exposure and performance across search ecosystems \nSupport international and localisation requirements across markets \nData, reporting & GEO\nOwn organic search performance measurement, diagnostics, and reporting \nLevel up SEO data and insight capabilities, including data warehousing and tooling \nLead visibility tracking across traditional SERPs and LLM-driven discovery surfaces \nUse insights to inform investment decisions, prioritisation, and experimentation \nWe believe being together in person helps us move faster, connect more deeply, and achieve more as a team. That’s why our approach to working together includes spending at least 3 days a week in the office. It’s a rhythm that speeds up decision-making, helps ASOSers learn from each other more quickly, and builds the kind of culture where people can grow, create, and succeed.\n About You\nProven experience leading SEO strategy for large, complex, high-traffic websites \nStrong technical SEO expertise (crawlability, indexation, site architecture, faceted navigation)\nExperience working deeply with Product and Engineering teams in agile environments \nStrong stakeholder management skills with the ability to influence senior decision-makers \nData-driven mindset with experience translating insights into clear actions and outcomes \nExperience managing teams and external agencies \nExperience scaling content and copy through automation or AI-assisted workflows \nExposure to GEO, LLM optimisation, or search beyond traditional SERPs \nExperience in international / multi-market SEO \nFamiliarity with Digital PR and authority-building strategies \n BeneFITS’\nEmployee discount (hello ASOS discount!) \nEmployee sample sales \n25 days paid annual leave + an extra celebration day for a special moment \nDiscretionary bonus scheme \nPrivate medical care scheme \nFlexible benefits allowance - which you can choose to take as extra cash, or use towards other benefits \nOpportunity for personalised learning and in-the-moment experiences that enable you to thrive and excel in your role. \nWhy take our word for it? Search #InsideASOS on our socials to see what life at ASOS is like.","description_format":"text","description_chars":5278,"description_truncated":false,"requirements":{"experience_years_min":null,"management_years_min":null,"team_size_min":null,"manages_managers":false,"education":null,"security_clearance":false,"languages":[]},"benefits":["Annual leave"],"hiring_locations":[{"name":"United Kingdom","iso":"GB","kind":"country"}],"hiring_excludes":[],"relocation_offered":false,"industries":["Commerce"],"lifecycle":[{"event":"open","at":"2026-09-24T15:08:23Z"}],"liveness":{"score":90,"band":"hot","label":"Hiring now","p_open":1,"p_active":0.903,"p_room":1,"age_days":0,"expected_fill_days":14,"reasons":["conf:0","velocity","win:early"],"computed_at":"2026-09-25T05:45:01Z"},"pay":null,"html_url":"https://alion.io/job/asos-seo-lead","json_url":"https://alion.io/job/asos-seo-lead.json","meta":{"generated_at":"2026-09-26T00:36:19Z","cache_seconds":300,"methodology":"https://alion.io/methodology","terms":"https://alion.io/terms","contact":"https://alion.io/contact","api":"https://alion.io/developers","usage":{"tier":"crawler","counted_by":"address","units_charged":1,"used_today":554,"day_limit":5000,"remaining_today":4446,"minute_limit":60,"resets_at":"2026-09-27T00:00:00Z"}}}