{"id":723820,"url":"https://alion.io/job/assetwatch-b2b-marketing-manager","title":"B2B Marketing Manager","company":{"id":449668,"name":"AssetWatch","domain":"assetwatch.com","url":"https://alion.io/company/assetwatch","size_band":"201-500","is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"Greenhouse","truth_index":null},"role":"Marketing","role_family":"Marketing","seniority":"middle","employment_type":"full_time","work_mode":"remote","remote_scope":"stated_countries","remote_scope_basis":"posting_text","remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["United States"],"countries":["US"],"hiring_countries":["US"],"hiring_countries_total":1,"salary":{"min":100000,"max":121000,"currency":"USD","period":"year","gross":null,"usd_annual":121000},"salary_estimate":null,"experience_years_min":4,"visa_sponsorship":false,"relocation_package":false,"has_equity":true,"technologies":[{"name":"A/B Testing","optional":false},{"name":"GDPR","optional":false},{"name":"HubSpot","optional":false},{"name":"LinkedIn","optional":false},{"name":"Salesforce","optional":false}],"status":"live","first_seen_at":"2026-07-14T23:46:57Z","employer_posted_date":"2026-09-25","last_verified_at":"2026-10-20T10:38:16Z","board_verified":true,"closed_at":null,"days_open":97,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":97},"description":"AssetWatchserves global manufacturers by powering manufacturing uptime through the delivery of an unparalleled condition monitoring experience, with a passion to care about the assets our customers care for every day. We are a devoted and capable team that includes world-renowned engineers and distinguished business leaders united by a common goal - To build the future of predictive maintenance. As we enter the next phase of rapid growth, we are seeking people to help lead the journey. \nWe're looking for a B2B Integrated Campaign Manager who wakes up thinking about pipeline. In this role, you'll own the strategy and hands-on execution of full-funnel, multi-channel campaigns that drive real revenue; building in HubSpot, pulling the levers, and iterating relentlessly until the numbers move. This is a fast-scaling SaaS environment where every campaign decision is made through one lens: what gets more qualified opportunities into the funnel, faster.\nThis isn't your typical enterprise SaaS role. AssetWatch sells into the manufacturing plant floor - maintenance managers, reliability engineers, plant managers, and operations leaders who aren't scrolling LinkedIn between meetings. Reaching them requires a dual playbook: account-based tactics for executive buyers, and channel-agnostic creative for the plant-level practitioners who champion the technology.\nThis role blends campaign strategy, cross-functional leadership, and technical campaign execution, and it demands someone who plans obsessively and operates with precision. You'll be managing multiple campaigns and stakeholders simultaneously, and the throughline that keeps it all moving is your ability to build the system, run the system, and hold it accountable to pipeline.\nWhat You’ll Do:\nCampaign Strategy & Execution \nDevelop and execute integrated, multi-channel campaigns to drive demand, pipeline, and revenue \nTranslate business goals into coordinated campaigns across email, paid media, web, events, and sales outreach \nOwn campaign execution end-to-end, including building and launching campaigns in HubSpot \nMarketing Automation & Campaign Operations \nBuild, test, and deploy campaign assets in HubSpot (emails, landing pages, workflows, forms) \nPartner with Lifecycle Marketing to ensure proper segmentation, targeting, and timing \nManage campaign workflows and triggers to support lead generation and nurture efforts \nEnsure campaigns are properly tracked, tagged, and attributed \nCross-Functional Alignment \nCollaborate with product marketing, content, design, and sales to align messaging and campaign goals \nWork closely with RevOps to ensure Salesforce and HubSpot alignment for campaign tracking and lead flow \nSupport sales with campaign insights, follow-up strategies, and enablement materials\nPerformance & Optimization \nDefine KPIs (MQLs, pipeline, conversion rates, campaign ROI) \nMonitor campaign performance and optimize in real time (A/B testing, messaging, timing, channels) \nBuild and maintain campaign reporting dashboards in HubSpot \nData & Compliance \nEnsure campaigns follow best practices for data usage, segmentation, and compliance (CAN-SPAM, GDPR) \nMaintain clean campaign data and proper attribution tracking \nQualifications\n\n4-7+ years in B2B SaaS marketing, demand generation, or integrated campaigns \nHands-on experience executing campaigns in HubSpot (or similar MAP) \nStrong understanding of pipeline generation and SaaS funnel metrics \nExperience working with Salesforce CRM and marketing-sales alignment \nAbility to manage both strategy and execution in a fast-paced environment \nWhat Success Looks Like\nCampaigns consistently generate qualified pipeline and revenue \nSeamless execution from strategy → build → launch → optimization \nStrong alignment between marketing campaigns and sales outcomes \nClear, reliable campaign reporting and attribution\nThe base salary range for this full-time position is posted below, plus equity and benefits. Variable pay, bonuses, and other cash compensation will be discussed throughout the interview process.\nThe salary range was determined by role, level, and location. Individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training. Your recruiter can share more about the specific salary range applicable to your location during the hiring process.\nAssetWatch Salary Range (US)\n$100,000—$121,000 USD\nWhat We Offer:\nAssetWatch is a remote-first company that puts people at the center of everything we do. We want our team members to thrive - that’s why we offer a range of benefits and perks designed to support your well-being, growth, and work-life balance.\nCompetitive compensation package including stock options\nFlexible work schedule\nComprehensive benefits including retirement plan match\nOpportunity to make a real impact every day\nWork with a dynamic and growing team\nUnlimited PTO\nWe have a distributed team that works remotely across locations in the United States and Ontario, Canada. Collaboration within core working hours is required.","description_format":"text","description_chars":5088,"description_truncated":false,"requirements":{"experience_years_min":4,"management_years_min":null,"team_size_min":null,"manages_managers":false,"education":null,"security_clearance":false,"languages":[]},"benefits":["Equity","Flexible schedule","Retirement plans","Stock options","Unlimited PTO"],"hiring_locations":[{"name":"United States","iso":"US","kind":"country"}],"hiring_excludes":[],"relocation_offered":false,"industries":["Industrial IoT (IIoT)","Industrial AI"],"lifecycle":[{"event":"open","at":"2026-09-11T07:51:30Z"}],"visa":[],"liveness":{"score":17,"band":"cold","label":"Long shot","p_open":1,"p_active":0.608,"p_room":0.28,"age_days":97,"expected_fill_days":46,"reasons":["conf:0","win:tail","crowd:"],"computed_at":"2026-10-20T05:45:00Z"},"pay":{"stated_usd_annual":121000,"is_top_pay":true},"html_url":"https://alion.io/job/assetwatch-b2b-marketing-manager","json_url":"https://alion.io/job/assetwatch-b2b-marketing-manager.json","meta":{"generated_at":"2026-10-20T14:15:40Z","cache_seconds":300,"methodology":"https://alion.io/methodology","terms":"https://alion.io/terms","contact":"https://alion.io/contact","api":"https://alion.io/developers","about":"Alion is a live layer of people, companies and AI agents: who they are, whether they are real and active right now, what they do and how to work with them, readable by people and by agents and paid per call.","catalog":"https://alion.io/catalog.json","usage":{"tier":"crawler_verified","counted_by":"address","units_charged":1,"used_today":15999,"day_limit":null,"remaining_today":null,"minute_limit":300,"resets_at":"2026-10-21T00:00:00Z"}},"offers":[{"id":"company.slices","title":"One company in depth, by slice","status":"live","price":{"credits":0.02,"usd":0.002,"plus_per_slice":{"credits":0.05,"usd":0.005}},"unit":"per company, plus each slice with data","note":"the employer in depth","call":{"mcp_tool":"get_company","arguments":{"id":449668},"rest":"https://alion.io/mcp/rest/get_company?id=449668"},"human":"https://alion.io/catalog?offer=company.slices&for=job%2Fassetwatch-b2b-marketing-manager"},{"id":"market.stats","title":"A market slice: pay, demand and time to fill","status":"live","price":{"credits":1,"usd":0.1},"unit":"per slice","note":"pay, demand and time to fill for this role and place","call":{"mcp_tool":"market_stats"},"human":"https://alion.io/catalog?offer=market.stats&for=job%2Fassetwatch-b2b-marketing-manager"},{"id":"job.search","title":"Open jobs by role, technology, place, pay and visa","status":"live","price":{"credits":0.02,"usd":0.002},"unit":"per posting in a list","note":"similar open postings","call":{"mcp_tool":"search_jobs"},"human":"https://alion.io/catalog?offer=job.search&for=job%2Fassetwatch-b2b-marketing-manager"},{"id":"company.verify","title":"Is this company real and active right now","status":"pilot","price":null,"unit":"per company","request":{"url":"https://alion.io/catalog/request","method":"POST","body":"{\"offer\": \"company.verify\", \"for\": \"job/assetwatch-b2b-marketing-manager\", \"note\": \"what you need it for\"}"},"human":"https://alion.io/catalog?offer=company.verify&for=job%2Fassetwatch-b2b-marketing-manager"}]}