{"id":911389,"url":"https://alion.io/job/assistant1c-seo-spetsialist-middle","title":"SEO-специалист Middle","company":{"id":717149,"name":"Assistant","domain":"assistant1c.com","url":"https://alion.io/company/assistant1c","size_band":"11-50","is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"HeadHunter","truth_index":{"grade":"E","score":30,"open_postings":6,"ghost_share":1,"stale_share":0,"repost_share":1,"time_to_fill_p50_days":3,"computed_at":"2026-11-10T06:52:35Z"}},"role":"Marketing","role_family":"Marketing","seniority":"middle","employment_type":"full_time","work_mode":"remote","remote_scope":"stated_regions","remote_scope_basis":"board_field","remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["Krasnodar, Russia"],"countries":["RU"],"hiring_countries":["RU","BY","KZ","KG","AM"],"hiring_countries_total":5,"salary":{"min":150000,"max":200000,"currency":"RUB","period":"month","gross":true,"usd_annual":27888},"salary_estimate":null,"experience_years_min":2,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[{"name":"1C","optional":false},{"name":"BERT","optional":false}],"status":"live","first_seen_at":"2026-11-09T07:38:16Z","employer_posted_date":"2026-11-09","last_verified_at":"2026-11-10T10:44:10Z","board_verified":true,"closed_at":null,"days_open":1,"trust":{"level":"ghost","repost_count":19,"flags":["repost"],"days_open":3},"description":"Мы - IT-компания, внедряем учетные системы 1С и создаем экосистему сервисов для бизнеса. Более 10 000 компаний по всей России доверяют нам сопровождение своих IT-решений.\n Сейчас мы усиливаем внутренний SEO-отдел и выстраиваем системную работу с органическим трафиком. Нам требуется SEO-специалист в команду, который будет самостоятельно принимать решения в рамках своей зоны ответственности и отвечать за развитие поискового направления и рост заявок.\n Чем предстоит заниматься:\n Рост органического трафика и заявок с сайта.\n Продвижение коммерческих страниц в Яндекс и Google.\n\n Сбор, чистка и кластеризация семантического ядра (коммерческое и информационное направление)\n\n Построение структуры сайта под спрос и пользовательские интенты.\n\n Проведение конкурентного анализа (структура, контент, коммерческие факторы)\n\n Подготовка понятных и детальных SEO-ТЗ для копирайтеров и разработчиков.\n\n Оптимизация существующих страниц (текстовая оптимизация, мета-теги, перелинковка, структура, коммерческие элементы)\n\n Подбор площадок и размещение внешних ссылок с учётом маркировки рекламы в соответствии с 38-ФЗ и требованиями ЕРИР.\n\n Контроль индексации, устранение дублей и технических ограничений.\n\n Работа с Яндекс.Вебмастер, Google Search Console, Яндекс.Метрикой.\n\n Подготовка отчётности.\n\n Требования:\n Опыт работы SEO-специалистом от 2 лет.\n\n Опыт продвижения коммерческих сайтов (опыт в услугах или B2B - преимущество)\n\n Понимание алгоритмов ранжирования Яндекс и Google.\n\n Уверенная работа с семантикой (Key Collector или аналоги)\n\n Понимание текстовой оптимизации : умение формировать ТЗ с учётом интента, лексического покрытия и структуры документа, понимание различия между лексическим совпадением и семантической релевантностью, базовое понимание принципов BM25, phrase scoring и современных подходов к семантическому сопоставлению (embeddings, BERT).\n\n Знание технического SEO: индексация, canonical, robots.txt, sitemap, пагинация, фильтры.\n\n Навыки работы с аналитикой и принятия решений на основе данных.\n\n Опыт самостоятельного ведения проекта.\n\n Не подойдёт, если:\n Работали только с информационным трафиком.\n\n Не можете показать кейсы с реальным ростом.\n\n Не работали с коммерческими факторами ранжирования.\n\n Условия:\n Работа в стабильной B2B-нише (1С, бухгалтерия, автоматизация бизнеса)\n\n Долгосрочный проект с возможностью влиять на стратегию продвижения.\n\n Фиксированная заработная плата - 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Docs: https://alion.io/developers"}}