{"id":3488086,"url":"https://alion.io/job/assurant-performance-marketing-abm-manager","title":"Performance Marketing & ABM Manager","company":{"id":4276,"name":"Assurant","domain":"assurant.com","url":"https://alion.io/company/assurant","size_band":"5000+","is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"Workday","truth_index":{"grade":"A","score":90,"open_postings":6,"ghost_share":0,"stale_share":0.5,"repost_share":0.167,"time_to_fill_p50_days":14,"computed_at":"2026-11-05T05:54:30Z"}},"role":"Marketing","role_family":"Marketing","seniority":"senior","employment_type":"full_time","work_mode":"remote","remote_scope":"stated_countries","remote_scope_basis":"posting_text","remote_working_hours":null,"hiring_geo_confidence":"inferred","locations":[],"countries":[],"hiring_countries":["US"],"hiring_countries_total":1,"salary":{"min":88000,"max":147000,"currency":"USD","period":"year","gross":null,"usd_annual":147000},"salary_estimate":null,"experience_years_min":7,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[{"name":"Copilot","optional":false},{"name":"HubSpot","optional":false},{"name":"LinkedIn","optional":false},{"name":"Salesforce","optional":false}],"status":"live","first_seen_at":"2026-10-29T22:21:47Z","employer_posted_date":null,"last_verified_at":"2026-10-29T22:21:47Z","board_verified":false,"closed_at":null,"days_open":7,"trust":{"level":"not_scored","repost_count":null,"flags":[],"days_open":7},"description":"This a Full Remote job, the offer is available from: United States\nJoin a high-impact Digital Marketing team as a Performance Marketing & ABM Manager, where you will lead the strategy, execution, and optimization of enterprise demand generation initiatives that directly influence revenue growth. This role is responsible for driving awareness, engagement, qualified pipeline, and customer acquisition across multiple priority lines of business through innovative performance marketing and account-based marketing (ABM) programs.\nAs a strategic marketing partner and individual contributor, you will translate business objectives and sales priorities into targeted audience strategies, integrated paid media campaigns, ABM initiatives, channel experimentation, and investment plans designed to accelerate pipeline creation and increase sales velocity. Leveraging data, analytics, and market insights, you will continuously optimize campaign performance to maximize ROI and deliver measurable business outcomes.\nWorking cross-functionally with line-of-business marketing leaders, sales organizations, analytics teams, digital marketing peers, and external agency partners, you will play a critical role in aligning marketing efforts with revenue objectives. You will own the growth strategy and performance of paid and ABM programs while partnering with internal stakeholders on campaign execution, funnel optimization, measurement, and reporting.\nThe ideal candidate is a results-driven digital marketer with deep expertise in performance marketing, demand generation, audience targeting, and account-based marketing. They possess a strong analytical mindset, a passion for experimentation, and a proven ability to transform complex business goals into scalable marketing programs that drive engagement, pipeline growth, and revenue impact.\nWhat Makes Us Different?\nThis role combines performance marketing, account-based marketing, innovation, and enterprise collaboration. You will help shape go-to-market strategies, evaluate emerging technologies, and influence growth initiatives across multiple lines of business.\nWhat Will Be My Duties and Responsibilities in This Job?\nDevelop and execute digital acquisition and demand generation strategies that support business and pipeline goals.\nPlan, launch, and optimize paid media campaigns across search, social, display, video, retargeting, and other digital channels.\nMonitor campaign performance and make data-driven recommendations to improve results and maximize return on investment.\nLead account-based marketing (ABM) initiatives, including audience segmentation, account targeting, personalization, and campaign activation.\nLeverage platforms such as Demandbase, LinkedIn, and other marketing technologies to drive engagement and pipeline growth.\nPartner with Marketing, Sales, and cross-functional stakeholders to align target audiences, campaign objectives, and go-to-market strategies.\nCollaborate with Marketing Operations and Analytics teams to support campaign execution, measurement, and reporting.\nManage media budgets, forecasts, vendor relationships, and agency partnerships to ensure efficient use of resources.\nEvaluate marketing technologies, digital channels, and emerging advertising opportunities to drive innovation and improve performance.\nContinuously refine marketing strategies, success metrics, and ABM capabilities to enhance business impact and support growth.\nWhat Are the Requirements Needed for This Position?\nBachelor's degree in Marketing, Business, Communications, or related field.\nA minimum of 7 years of experience in B2B marketing, performance marketing, ABM, demand generation, or related disciplines.\nExperience leading complex digital campaigns from strategy through optimization.\nStrong expertise in paid search, paid social, and display advertising.\nExperience with Demandbase, 6sense, or similar ABM platforms.\nExperience with Salesforce Sales Cloud; HubSpot or similar CRM platforms considered.\nProven project management, stakeholder management, communication, and presentation skills.\nAbility to manage multiple priorities within a matrixed enterprise environment.\nWhat Other Skills/Experience Would Be Helpful to Have?\nSalesforce Marketing Cloud experience.\nEnterprise B2B marketing experience across multiple business units.\nAgency-side marketing experience.\nExperience with AI tools including Microsoft Copilot.\nExperience evaluating new marketing technologies and channels.\nPay Range:\n$88,000.00 - $147,000.00Any posted pay range considers a wide range of compensation factors, including candidate background, experience and work location, while also allowing for salary growth within the position.\nIf there is no posting end date listed then this is a pipeline requisition, and we will continue to collect applications on an ongoing basis.\nHelping People Thrive in a Connected World\nConnect with us. Bring us your best work and your brightest ideas. And we’ll bring you a place where you can thrive. Learn more at jobs.assurant.com.\nFor U.S. benefit information, visit myassurantbenefits.com. For benefit information outside the U.S., please speak with your recruiter.\nWhat’s the culture like at Assurant?\nOur unique culture is a big reason why talented people choose Assurant. Named a Best/Great Place to Work in 14 countries and awarded the Fortune America’s Most Innovative Companies recognition, we bring together top talent around the world. Although we have a wide variety of skills and experiences, we share common characteristics that are uniquely Assurant. A passion for service. An ability to innovate in practical ways. And a willingness to take chances. We call our culture The Assurant Way.\nCompany Overview\nAssurant is a leading global business services company that supports, protects, and connects major consumer purchases. A Fortune 500 company with a presence in 21 countries, Assurant supports the advancement of the connected world by partnering with the world’s leading brands to develop innovative solutions and deliver an enhanced customer experience through mobile device solutions, extended service contracts, vehicle protection services, renters insurance, lender-placed insurance products, and other specialty products.\nAI and Biometric Usage\nAssurant supports the responsible use of Artificial Intelligence (AI), but we want to know the real you. Visit our \nAI Usage Guidelines page\n to understand what we expect from applicants regarding their use of AI during the application process. Since we would like to know the real you, we require that all of our virtual interviews be conducted on video.\nEmployment is contingent upon completion of a required identity verification process, which may include biometric technology, where permitted by applicable law and subject to applicable notice and consent requirements. See our \nPrivacy Notice\n to learn about Assurant’s privacy practices, including our use of AI-enabled technology, automated decision making, and biometric information.\nEqual Opportunity Statement\nAssurant is an Equal Employment Opportunity employer and does not use or consider race, color, religion, sex, national origin, age, disability, veteran status, sexual orientation, gender identity, or any other characteristic protected by federal, state, or local law in employment decisions.\nJob Scam Alert\nPlease be aware that during Assurant's application process, we will never ask for personal information such as your Social Security number, bank account details, or passwords. Learn more about what to look out for and how to report a scam here.","description_format":"text","description_chars":7597,"description_truncated":false,"requirements":{"experience_years_min":7,"management_years_min":null,"team_size_min":null,"manages_managers":false,"education":{"level":"bachelor","optional":false},"security_clearance":false,"languages":[]},"benefits":[],"hiring_locations":[{"name":"United States","iso":"US","kind":"country"}],"hiring_excludes":[],"relocation_offered":false,"industries":["Consumer Goods","Property & Casualty Insurance"],"lifecycle":[{"event":"open","at":"2026-10-29T22:21:47Z"}],"visa":[],"liveness":{"score":83,"band":"hot","label":"Hiring now","p_open":1,"p_active":0.879,"p_room":0.945,"age_days":6,"expected_fill_days":14,"reasons":["seen:6","velocity","win:mid"],"computed_at":"2026-11-05T05:54:30Z"},"pay":{"stated_usd_annual":147000,"is_top_pay":true},"html_url":"https://alion.io/job/assurant-performance-marketing-abm-manager","json_url":"https://alion.io/job/assurant-performance-marketing-abm-manager.json","meta":{"generated_at":"2026-11-06T02:08:53Z","cache_seconds":300,"methodology":"https://alion.io/methodology","terms":"https://alion.io/terms","contact":"https://alion.io/contact","api":"https://alion.io/developers","about":"Alion is a live layer of people, companies and AI agents: who they are, whether they are real and active right now, what they do and how to work with them, readable by people and by agents and paid per call.","catalog":"https://alion.io/catalog.json","usage":{"tier":"crawler_verified","counted_by":"address","units_charged":1,"used_today":3465,"day_limit":null,"remaining_today":null,"minute_limit":300,"resets_at":"2026-11-07T00:00:00Z"}},"offers":[{"id":"company.slices","title":"One company in depth, by slice","status":"live","price":{"credits":0.02,"usd":0.002,"plus_per_slice":{"credits":0.05,"usd":0.005}},"unit":"per company, plus each slice with data","note":"the employer in depth","call":{"mcp_tool":"get_company","arguments":{"id":4276},"rest":"https://alion.io/mcp/rest/get_company?id=4276"},"human":"https://alion.io/catalog?offer=company.slices&for=job%2Fassurant-performance-marketing-abm-manager"},{"id":"market.stats","title":"A market slice: pay, demand and time to fill","status":"live","price":{"credits":1,"usd":0.1},"unit":"per slice","note":"pay, demand and time to fill for this role and place","call":{"mcp_tool":"market_stats"},"human":"https://alion.io/catalog?offer=market.stats&for=job%2Fassurant-performance-marketing-abm-manager"},{"id":"job.search","title":"Open jobs by role, technology, place, pay and visa","status":"live","price":{"credits":0.02,"usd":0.002},"unit":"per posting in a list","note":"similar open postings","call":{"mcp_tool":"search_jobs"},"human":"https://alion.io/catalog?offer=job.search&for=job%2Fassurant-performance-marketing-abm-manager"},{"id":"company.verify","title":"Is this company real and active right now","status":"pilot","price":null,"unit":"per company","request":{"url":"https://alion.io/catalog/request","method":"POST","body":"{\"offer\": \"company.verify\", \"for\": \"job/assurant-performance-marketing-abm-manager\", \"note\": \"what you need it for\"}"},"human":"https://alion.io/catalog?offer=company.verify&for=job%2Fassurant-performance-marketing-abm-manager"}],"agent":{"mcp":"https://alion.io/mcp/jobs","mcp_open":"https://alion.io/mcp/open","next":[{"tool":"get_job","arguments":{"id":3488086}},{"tool":"search_jobs","arguments":{"company":"assurant.com","detail":"compact"}},{"tool":"match_people","arguments":{"job_id":3488086},"note":"people open to offers who fit this vacancy"}],"note":"The same data through MCP tools: https://alion.io/mcp/open needs no sign-in (compact searches, postings, people); https://alion.io/mcp with an Alion account has everything. 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