Associate Director of Regional Marketing/Regional Marketing Lead (RML), Breast Franchise (Florida)

Associate Director of Regional Marketing/Regional Marketing Lead (RML), Florida, Breast Franchise (FL)

Role Description

The Associate Director of Regional Marketing/Regional Marketing Leader (RML) is the lead commercial person responsible for engaging a core group of National, Regional and Community External Scientific Experts (ESE’s)- leaders in their field of Breast Cancer. The RML will be responsible fordeveloping and implementing Regional Marketing Plans that align with the strategic imperatives of the brand strategyto influence and shape commercial successat local levels.

This position will report into the Head of Customer & Disease Strategy for the US Breast Franchise and will work in close partnership withcross functional teams including brand marketing, field sales, medical, market access, national accounts, and other functions to ensurethe franchise has a market leadership presence with key customers and thought leaders.This position is field based,collaborating withthe BreastOncology teams inFlorida.

Key Accountabilities

• Strategic Regional Marketing:Develop, design, and implement a Regional Marketing Action Plan (RMAP) that aligns with brand strategic imperatives and is focused on achieving commercial objectives, generating insights, and building advocacy from key external thought leaders.

• ESE Customer Engagement:Identifyand effectively engage a core group of 35-50 National, Regional, and Community ESEs, utilizingadvanced scientific, communication and business skills that build advocacy of the brand. Support brand and global teamon projects that require US ESE engagement, guidance, and/or involvement.

• Insights Generation:Generate timelyand actionable customer insights that inform brand strategy,decision-making,and other important marketinginitiatives.Escalate market challenges/barriers to leadershipas cross-functional partners as appropriate.

• Business Ethics and Acumen:Compliantly managemultiple program budgets, timelines, processes, and procedureswhile adhering to required policies and trainings/certifications.

• Internal Collaboration:Collaborate with field sales leadership, account directors, and other brand partners to develop and execute local regional strategies and tactics based on geographicalmarket needs and opportunities.

Key Competencies, Skill Sets,and Preferred Requirements

• Engagement and influence with National/Regional ESEs:Demonstratehighly developed interpersonal communication and interaction skills and apply them in engagements with ESEs, ask tough questionsand build strategic advocacy.

• Oncology Business Acumenand a comprehensive understanding of the delivery of oncology care, including the role of large Payers, GPOs, cancer care delivery in different practice settings, precision medicine, and organized oncology customers.

• Marketing Acumenexperience and capability working with agency/vendor partners on complex projects. An ability to identifyregional marketing, and then project manageand implement regional marketing initiatives.

• Cross-functional collaborationwith customer facing field teams across sales, market access, medical, and home office teams across brand marketing, key customer engagement, global, etc.

• Project managementto plan/execute AdvisoryBoards, regionalmarketing tactics, taking assets through the MLR process, operational plan& budgetmanagement.

• Execution:Demonstratedability to develop and execute regional marketing initiatives that deliver against brand strategic imperatives.

• Strategic Thinking:Generate strategic insights to inform brand strategic decision-making.

MinimumRequirements:

• Bachelor's Degree; preferably in a relevant field

• 5+ years of experience in pharma and/or healthcare industry with experience in one or more of the following: managed markets, brand marketing, sales, strategic planning

• 3+ years of Oncology Experience

• Expected 50-70% overnight travel including evening and weekend conferences when necessary

Preferred Requirements:

• Experience in Breast Cancer

• Prior in-line marketing experience or Marketing Agency experience (HCP marketing)

• Experience working with third party vendors and agency partners

• MBA in relevant field

The annual base pay for this position ranges from $151,000 to $226,800. Hourly and salaried non-exempt employees will also be paid overtime pay when working qualifying overtime hours. Base pay offered may vary depending on multiple individualized factors, including market location, job-related knowledge, skills, and experience. In addition, our positions offer a short-term incentive bonus opportunity; eligibility to participate in our equity-based long-term incentive program (salaried roles), to receive a retirement contribution (hourly roles), and commission payment eligibility (sales roles). Benefits offered included a qualified retirement program [401(k) plan]; paid vacation and holidays; paid leaves; and, health benefits including medical, prescription drug, dental, and vision coverage in accordance with the terms and conditions of the applicable plans. Additional details of participation in these benefit plans will be provided if an employee receives an offer of employment. If hired, employee will be in an “at-will position” and the Company reserves the right to modify base pay (as well as any other discretionary payment or compensation program) at any time, including for reasons related to individual performance, Company or individual department/team performance, and market factors.

Date Posted

Closing Date

Our mission is to build an inclusive environment where equal employment opportunities are available to all applicants and employees. In furtherance of that mission, we welcome and consider applications from all qualified candidates, regardless of their protected characteristics. If you have a disability or special need that requires accommodation, please complete the corresponding section in the application form.