{"id":3988209,"url":"https://alion.io/job/astrazeneca-director-channel-strategy-us","title":"Director, Channel Strategy - US","company":{"id":13195,"name":"AstraZeneca","domain":"astrazeneca.com","url":"https://alion.io/company/astra-zeneca","size_band":"1001-5000","is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"Workday","truth_index":{"grade":"A","score":94,"open_postings":182,"ghost_share":0.011,"stale_share":0.346,"repost_share":0.104,"time_to_fill_p50_days":19,"computed_at":"2026-11-11T05:49:22Z"}},"role":"Field & Service","role_family":"Field & Service","seniority":"head","employment_type":"full_time","work_mode":"on_site","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"explicit","locations":["Gaithersburg, United States"],"countries":["US"],"hiring_countries":[],"hiring_countries_total":0,"salary":null,"salary_estimate":null,"experience_years_min":10,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[],"status":"live","first_seen_at":"2026-11-09T22:22:30Z","employer_posted_date":"2026-11-09","last_verified_at":"2026-11-11T04:59:56Z","board_verified":true,"closed_at":null,"days_open":1,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":1},"description":"Are you ready to define how US customers discover, evaluate, and trust our medicines across an AI-influenced, always-on landscape? Can you turn complex business priorities into connected channel strategies that deliver measurable impact for patients and the business?\nIn this role, you will look across the full channel ecosystem and shape how channels and emerging AI-enabled discovery environments work together. You will set direction and standards that help teams move from isolated channel choices to orchestrated, customer-journey-driven decisions that improve engagement with healthcare professionals and consumers.\nPartnering across commercial, brand, customer experience, analytics, and functional teams, you will build scalable frameworks, guide investment decisions, and raise channel maturity across the US market. Your work will enable faster, smarter execution-grounded in data, enabled by technology, and focused on getting life-changing medicines to people who need them.\nAccountabilities:\nLead integrated channel strategy in partnership with the US market, creating frameworks and recommendations that connect paid, owned, earned, and emerging digital channels in support of business objectives.\nCross-Functional Alignment: Partner with US business stakeholders, brand teams, media, web, content, and medical partners to align channel strategy with portfolio and brand priorities.\nDigital Presence Evolution: Provide strategic guidance on how our digital presence should evolve with changing customer behavior, AI-powered discovery, search trends, and the increasing importance of trusted, well-structured, authoritative content.\nFrameworks and Governance: Develop strategy frameworks and governance principles to improve consistency, quality, and scalability of decision-making across brands with varying digital maturity.\nMeasurement and KPIs: Define measurement frameworks and KPIs with analytics teams to assess the impact of integrated channel strategy and enable data-driven optimization.\nInnovation and Experimentation: Identify opportunities across media models, digital experiences, content distribution, personalization, and AI-enabled engagement capabilities.\nCapability Building: Drive knowledge sharing and coach teams by promoting best practices and raising channel strategy maturity across the US organization.\nEssential Skills/Experience:\nBachelor's Degree\n10 years of experience required\nSignificant experience in channel strategy, omnichannel strategy, paid media, web, CRM, digital customer engagement, or related disciplines.\nProven success leading cross-functional strategic programs in a complex, matrixed organization.\nStrong understanding of how channels work together across the customer journey, including experience spanning media strategy, web strategy, search, content ecosystems, CRM, and digital customer engagement.\nDemonstrated experience translating complex business and customer needs into clear, integrated strategic recommendations.\nStrong background in measurement and performance evaluation, including KPI development, optimization approaches, and use of data to guide decisions.\nExcellent stakeholder management, communication, and facilitation skills, with the ability to influence senior leaders and align diverse partners.\nExperience working effectively across teams with different levels of digital sophistication, organizational maturity, and business priorities.\nDesirable Skills/Experience:\nExperience in a regulated industry, preferably healthcare, life sciences, or pharmaceuticals.\nUnderstanding of US healthcare marketing, including channel considerations for HCP and patient engagement within a compliant and highly regulated environment.\nUnderstanding of AI-enabled discovery, evolving search behaviors, and how authoritative content and digital signals influence visibility and trust.\nFamiliarity with integrated planning across paid, owned, and earned channels.\nExperience working with agencies, analytics partners, and cross-functional commercial teams in large multinational or enterprise environments.\nKnowledge of tools and approaches used in digital analytics, media measurement, web performance, dashboarding, and strategic planning.\nExperience building frameworks, playbooks, or governance models that support enterprise or market adoption.\nWhen we put unexpected teams in the same room, we unleash bold thinking with the power to inspire life-changing medicines. In-person working gives us the platform we need to connect, work at pace and challenge perceptions. That's why we work, on average, a minimum of three days per week from the office. But that doesn't mean we're not flexible. We balance the expectation of being in the office while respecting individual flexibility. Join us in our unique and ambitious world.\nWhy AstraZeneca:\nJoin a company where science meets technology to accelerate access to life-changing medicines. Here, you will harness data, AI, and modern channels to improve how clinicians and patients discover trusted information, while collaborating with experts across brands, analytics, medical, legal, and digital to scale what works quickly. Leaders actively invest in digital capabilities, and we value kindness alongside ambition-giving you the support to experiment, learn fast, and turn bold strategies into tangible market impact at national scale.\nCall to Action:\nLead the next chapter of integrated channel strategy in the US and shape how millions connect with our medicines-take the step and apply today!\nDate Posted\n09-Nov-2026Closing Date\n25-Nov-2026Our mission is to build an inclusive environment where equal employment opportunities are available to all applicants and employees. In furtherance of that mission, we welcome and consider applications from all qualified candidates, regardless of their protected characteristics. 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