{"id":1411585,"url":"https://alion.io/job/astroyogi-sr-performance-marketing-executive","title":"Sr. Performance Marketing Executive","company":{"id":2800479,"name":"Astroyogi","domain":"astroyogi.com","url":"https://alion.io/company/astroyogi","size_band":"501-1000","is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"Keka","truth_index":{"grade":"C","score":68,"open_postings":19,"ghost_share":0.526,"stale_share":0,"repost_share":0,"time_to_fill_p50_days":null,"computed_at":"2026-10-29T05:49:05Z"}},"role":"Marketing","role_family":"Marketing","seniority":"senior","employment_type":"full_time","work_mode":"on_site","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["Gurgaon, India"],"countries":["IN"],"hiring_countries":[],"hiring_countries_total":0,"salary":null,"salary_estimate":null,"experience_years_min":2,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[{"name":"A/B Testing","optional":false},{"name":"Google Ads","optional":false},{"name":"LinkedIn","optional":false},{"name":"Meta Ads","optional":false}],"status":"live","first_seen_at":"2026-08-14T06:44:42Z","employer_posted_date":"2026-08-14","last_verified_at":"2026-10-29T04:50:52Z","board_verified":true,"closed_at":null,"days_open":76,"trust":{"level":"ok","repost_count":0,"flags":["company_stale"],"days_open":75},"description":"About the Role -\nWe are looking for a data-driven and results-oriented Sr. Performance Marketing Executive to help scale our paid marketing efforts. You will plan, execute, and optimize multi-channel campaigns aimed at driving customer acquisition, engagement, and revenue growth.\nKey Responsibilities -\n Assist in strategizing, executing, and optimizing paid advertising campaigns across Google Ads, Meta Ads, LinkedIn, and other platforms.\n Monitor key metrics (CPI, CPA, CTR, ROAS) and recommend actionable improvements.\n Coordinate with the creative team to develop high-performing ad creatives, copy, and landing pages.\n Conduct keyword research, audience segmentation, and A/B testing to boost campaign performance.\n Manage allocated ad budgets to maximize ROI and ensure cost-effectiveness.\n Prepare and present weekly/monthly campaign performance reports with data-driven insights.\n Work closely with BI team to get granular data understanding for further improving campaign approach\n Stay updated on digital marketing trends, competitor strategies, and platform updates. Collaborate with cross-functional teams (SEO, content, design, sales) to ensure cohesive marketing execution.\n Hands on experience on app marketing, app installs for iOS and Android.\nRequired Skills & Qualifications -\n Bachelor’s degree in Marketing, Business, or related field.\n 2-4 years of experience in performance marketing with proven ROI delivery.\n Hands-on expertise in Google Ads, Meta Ads Manager, Google Analytics, and Tag Manager.\n Strong analytical mindset with proficiency in data interpretation and reporting.\n Familiarity with CRO, retargeting, and funnel optimization strategies.\n Ability to steer the team in a new direction depending on the requirements\n Excellent communication, project management, and multitasking abilities.","description_format":"text","description_chars":1826,"description_truncated":false,"requirements":{"experience_years_min":2,"management_years_min":null,"team_size_min":null,"manages_managers":false,"education":{"level":"bachelor","optional":false},"security_clearance":false,"languages":[]},"benefits":[],"hiring_locations":[],"hiring_excludes":[],"relocation_offered":false,"industries":["Personal Development"],"lifecycle":[{"event":"open","at":"2026-09-28T19:19:41Z"}],"visa":[],"liveness":{"score":12,"band":"cold","label":"Long shot","p_open":1,"p_active":0.424,"p_room":0.28,"age_days":75,"expected_fill_days":35,"reasons":["conf:0","stale_co","win:tail","crowd:"],"computed_at":"2026-10-29T05:49:05Z"},"pay":null,"html_url":"https://alion.io/job/astroyogi-sr-performance-marketing-executive","json_url":"https://alion.io/job/astroyogi-sr-performance-marketing-executive.json","meta":{"generated_at":"2026-10-29T07:43:07Z","cache_seconds":300,"methodology":"https://alion.io/methodology","terms":"https://alion.io/terms","contact":"https://alion.io/contact","api":"https://alion.io/developers","about":"Alion is a live layer of people, companies and AI agents: who they are, whether they are real and active right now, what they do and how to work with them, readable by people and by agents and paid per call.","catalog":"https://alion.io/catalog.json","usage":{"tier":"crawler_verified","counted_by":"address","units_charged":1,"used_today":11731,"day_limit":null,"remaining_today":null,"minute_limit":300,"resets_at":"2026-10-30T00:00:00Z"}},"offers":[{"id":"company.slices","title":"One company in depth, by slice","status":"live","price":{"credits":0.02,"usd":0.002,"plus_per_slice":{"credits":0.05,"usd":0.005}},"unit":"per company, plus each slice with data","note":"the employer in depth","call":{"mcp_tool":"get_company","arguments":{"id":2800479},"rest":"https://alion.io/mcp/rest/get_company?id=2800479"},"human":"https://alion.io/catalog?offer=company.slices&for=job%2Fastroyogi-sr-performance-marketing-executive"},{"id":"market.stats","title":"A market slice: pay, demand and time to fill","status":"live","price":{"credits":1,"usd":0.1},"unit":"per slice","note":"pay, demand and time to fill for this role and place","call":{"mcp_tool":"market_stats"},"human":"https://alion.io/catalog?offer=market.stats&for=job%2Fastroyogi-sr-performance-marketing-executive"},{"id":"job.search","title":"Open jobs by role, technology, place, pay and visa","status":"live","price":{"credits":0.02,"usd":0.002},"unit":"per posting in a list","note":"similar open postings","call":{"mcp_tool":"search_jobs"},"human":"https://alion.io/catalog?offer=job.search&for=job%2Fastroyogi-sr-performance-marketing-executive"},{"id":"company.verify","title":"Is this company real and active right now","status":"pilot","price":null,"unit":"per company","request":{"url":"https://alion.io/catalog/request","method":"POST","body":"{\"offer\": \"company.verify\", \"for\": \"job/astroyogi-sr-performance-marketing-executive\", \"note\": \"what you need it for\"}"},"human":"https://alion.io/catalog?offer=company.verify&for=job%2Fastroyogi-sr-performance-marketing-executive"}],"agent":{"mcp":"https://alion.io/mcp/jobs","mcp_open":"https://alion.io/mcp/open","next":[{"tool":"get_job","arguments":{"id":1411585}},{"tool":"search_jobs","arguments":{"company":"astroyogi.com","detail":"compact"}},{"tool":"match_people","arguments":{"job_id":1411585},"note":"people open to offers who fit this vacancy"}],"note":"The same data through MCP tools: https://alion.io/mcp/open needs no sign-in (compact searches, postings, people); https://alion.io/mcp with an Alion account has everything. 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