{"id":1943941,"url":"https://alion.io/job/astroyogi-team-lead-aso","title":"Team Lead - ASO","company":{"id":2800479,"name":"Astroyogi","domain":"astroyogi.com","url":"https://alion.io/company/astroyogi","size_band":"501-1000","is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"Keka","truth_index":{"grade":"C","score":68,"open_postings":19,"ghost_share":0.526,"stale_share":0,"repost_share":0,"time_to_fill_p50_days":null,"computed_at":"2026-10-24T06:02:35Z"}},"role":"Management","role_family":"Management","seniority":"lead","employment_type":"full_time","work_mode":"on_site","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["Gurgaon, India"],"countries":["IN"],"hiring_countries":[],"hiring_countries_total":0,"salary":null,"salary_estimate":null,"experience_years_min":4,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[{"name":"A/B Testing","optional":false},{"name":"Firebase","optional":false}],"status":"live","first_seen_at":"2026-10-06T05:03:11Z","employer_posted_date":"2026-10-06","last_verified_at":"2026-10-24T09:22:00Z","board_verified":true,"closed_at":null,"days_open":18,"trust":{"level":"ok","repost_count":0,"flags":["company_stale"],"days_open":18},"description":"Location: WFO, Gurgaon, Haryana\nExperience: 2 - 4 years (with at least 2 years leading ASO projects)\nEmployment Type: Full-time\nAbout the Role\nWe are looking for an ASO Team Lead who can own and drive our app’s growth across Google Play Store and Apple App Store. The ideal candidate is a data-driven marketer with a creative edge, who can lead a team to maximize organic installs, visibility, and conversion rates.\nKey Responsibilities\nStrategy & Leadership\nBuild and lead the ASO strategy across multiple apps and regions.\nMentor and manage a small ASO team, ensuring productivity and continuous skill development.\nCollaborate with Product, Marketing, and Growth teams to align ASO efforts with business goals.\nOptimization & Growth\nConduct keyword research, A/B testing, and competitor analysis to maximize visibility and conversion.\nOptimize app titles, descriptions, metadata, and creative assets (icons, screenshots, videos).\nMonitor rankings, downloads, retention, and user reviews to improve app store performance.\nAnalytics & Reporting\nTrack KPIs such as organic installs, keyword rankings, CTR, and CVR.\nGenerate regular performance reports and actionable insights for leadership.\nStay updated with App Store and Play Store algorithm changes, best practices, and trends.\nRequirements\nProven 4-7 years of experience in ASO, with at least 2 years in a leadership role.\nStrong understanding of mobile marketing, user acquisition, and app store algorithms.\nProficiency with ASO and analytics tools (AppTweak, Sensor Tower, Mobile Action, Data.ai, Firebase, etc.).\nExcellent analytical, project management, and leadership skills.\nStrong creative sense for visuals, copywriting, and A/B testing.\nAbility to thrive in a fast-paced, growth-driven environment.\nGood to Have\nExperience working in gaming, astrology, or consumer apps.\nKnowledge of localization strategies for global app markets.\nFamiliarity with SEO and performance marketing.\nWhat We Offer\nA high-impact role with ownership and visibility.\nOpportunity to build and scale a growing team.\nCompetitive salary + performance-based incentives.\nDynamic work culture with creative freedom.","description_format":"text","description_chars":2148,"description_truncated":false,"requirements":{"experience_years_min":4,"management_years_min":null,"team_size_min":null,"manages_managers":false,"education":null,"security_clearance":false,"languages":[]},"benefits":[],"hiring_locations":[],"hiring_excludes":[],"relocation_offered":false,"industries":["Personal Development"],"lifecycle":[{"event":"open","at":"2026-10-06T05:12:20Z"}],"visa":[],"liveness":{"score":50,"band":"ok","label":"Likely open","p_open":1,"p_active":0.56,"p_room":0.9,"age_days":18,"expected_fill_days":30,"reasons":["conf:0","stale_co","win:mid"],"computed_at":"2026-10-24T06:02:35Z"},"pay":null,"html_url":"https://alion.io/job/astroyogi-team-lead-aso","json_url":"https://alion.io/job/astroyogi-team-lead-aso.json","meta":{"generated_at":"2026-10-24T12:36:28Z","cache_seconds":300,"methodology":"https://alion.io/methodology","terms":"https://alion.io/terms","contact":"https://alion.io/contact","api":"https://alion.io/developers","about":"Alion is a live layer of people, companies and AI agents: who they are, whether they are real and active right now, what they do and how to work with them, readable by people and by agents and paid per call.","catalog":"https://alion.io/catalog.json","usage":{"tier":"crawler_verified","counted_by":"address","units_charged":1,"used_today":18152,"day_limit":null,"remaining_today":null,"minute_limit":300,"resets_at":"2026-10-25T00:00:00Z"}},"offers":[{"id":"company.slices","title":"One company in depth, by slice","status":"live","price":{"credits":0.02,"usd":0.002,"plus_per_slice":{"credits":0.05,"usd":0.005}},"unit":"per company, plus each slice with data","note":"the employer in depth","call":{"mcp_tool":"get_company","arguments":{"id":2800479},"rest":"https://alion.io/mcp/rest/get_company?id=2800479"},"human":"https://alion.io/catalog?offer=company.slices&for=job%2Fastroyogi-team-lead-aso"},{"id":"market.stats","title":"A market slice: pay, demand and time to fill","status":"live","price":{"credits":1,"usd":0.1},"unit":"per slice","note":"pay, demand and time to fill for this role and place","call":{"mcp_tool":"market_stats"},"human":"https://alion.io/catalog?offer=market.stats&for=job%2Fastroyogi-team-lead-aso"},{"id":"job.search","title":"Open jobs by role, technology, place, pay and visa","status":"live","price":{"credits":0.02,"usd":0.002},"unit":"per posting in a list","note":"similar open postings","call":{"mcp_tool":"search_jobs"},"human":"https://alion.io/catalog?offer=job.search&for=job%2Fastroyogi-team-lead-aso"},{"id":"company.verify","title":"Is this company real and active right now","status":"pilot","price":null,"unit":"per company","request":{"url":"https://alion.io/catalog/request","method":"POST","body":"{\"offer\": \"company.verify\", \"for\": \"job/astroyogi-team-lead-aso\", \"note\": \"what you need it for\"}"},"human":"https://alion.io/catalog?offer=company.verify&for=job%2Fastroyogi-team-lead-aso"}]}