{"id":790476,"url":"https://alion.io/job/athenahq-founding-product-marketer","title":"Founding Product Marketer","company":{"id":670119,"name":"AthenaHQ","domain":"athenahq.ai","url":"https://alion.io/company/athenahq","size_band":null,"is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"Ashby","truth_index":{"grade":"B","score":75,"open_postings":4,"ghost_share":0,"stale_share":1,"repost_share":0,"time_to_fill_p50_days":null,"computed_at":"2026-10-19T05:45:15Z"}},"role":"Marketing","role_family":"Marketing","seniority":"senior","employment_type":"full_time","work_mode":"on_site","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["San Francisco, United States"],"countries":["US"],"hiring_countries":[],"hiring_countries_total":0,"salary":{"min":130000,"max":220000,"currency":"USD","period":"year","gross":null,"usd_annual":220000},"salary_estimate":null,"experience_years_min":5,"visa_sponsorship":false,"relocation_package":false,"has_equity":true,"technologies":[],"status":"live","first_seen_at":"2026-05-25T18:51:41Z","employer_posted_date":"2026-05-25","last_verified_at":"2026-10-19T04:52:02Z","board_verified":true,"closed_at":null,"days_open":146,"trust":{"level":"stale","repost_count":0,"flags":["stale"],"days_open":146},"description":"Experience: 3+ years\nAbout the role\nWe're looking for a Founding Product Marketer to own how AthenaHQ shows up in the market. You'll improve the messaging foundation, lead launches, and create the assets that help customers get value fast and help Sales and CS close and retain. This is a hands-on role: you'll work directly with the founders and executive team and have real influence over how we grow.\nThis role is in-person and based in San Francisco.\nWhat You Will Do\nOwn Product Marketing End-to-End\nDevelop and evolve positioning, messaging, and narrative\n\nMaintain a crisp understanding of who we serve, why we win, and where we fit in the market\n\nLead Launches and Announcements\nPlan launch strategy and timelines\n\nWrite and ship launch materials: release notes, blog posts, emails, in-app messaging, social copy\n\nPartner with Product and Engineering to translate features into customer value\n\nDrive Adoption with Customer Success\nDefine adoption goals and success metrics for new features\n\nCreate enablement and customer-facing materials that support rollout\n\nCapture and distribute learnings from the field\n\nCollect Use Cases and Voice of the Customer\nRun customer interviews and synthesize insights\n\nBuild a use-case library, case studies, and reference stories\n\nTurn insights into product feedback and roadmap inputs\n\nSupport Sales with Practical Enablement\nCreate how-to content, demo narratives, one-pagers, pitch decks, and competitive guidance\n\nBuild objection-handling and FAQ resources grounded in real customer conversations\n\nPartner on sales motions, messaging tests, and pipeline influence\n\nUse AI to Move Faster and Create Better Work\nLeverage AI tools for research synthesis, drafting, iteration, personalization, and asset production\n\nImprove team workflows with repeatable prompts and lightweight automation\n\nWhat We Are Looking For\n5+ years in product marketing, B2B SaaS strongly preferred\n\nExperience owning messaging and launches for products with both technical and non-technical users\n\nStrong writing and storytelling across formats: web, email, decks, in-app\n\nAbility to translate customer needs into crisp product value and vice versa\n\nComfortable working closely with Product, CS, and Sales and directly with the founders on positioning\n\nStrong project management; able to ship independently\n\nData-informed: you define success metrics and learn from outcomes\n\nNice to Have\nFirst or early PMM hire experience\n\nBuilding customer evidence: case studies, references, ROI stories\n\nFamiliarity with sales-led motions, in-app messaging, and lifecycle marketing across multiple personas\n\nCompetitive positioning and category creation experience\n\nWhat Success Looks Like in Your First 90 Days\nA clear messaging framework the whole company uses\n\nA repeatable launch process with templates and timelines\n\nCore sales enablement assets: how-to's, objections, FAQ, landing pages and pitch narrative\n\nA customer insights cadence with a lightweight use-case and quote repository\n\nA strong cross-functional rhythm with Product ad Customer Success\n\nCompensation\nBase salary starting at $130k plus benefits, generous equity plan and PTO policy.\nHow to apply\nSend your resume and a few examples of your work: a launch page, email, deck, blog post, enablement doc, or anything that shows how you think and write. Include a brief note on how you use AI day-to-day.\nAbout AthenaHQ\nAthena helps brands take control and grow on GenAI Search. Founded by a former Google Search product manager, Athena helps 300+ global customers such as SoFi, Coinbase, and Paperless Post drive traffic and activate GenAI as the fastest-growing growth channel.\nWe pride ourselves in a curiosity-first and AI-native culture. We have a team of former founders, indie hackers, MIT PhD, and D1 athletes.","description_format":"text","description_chars":3790,"description_truncated":false,"requirements":{"experience_years_min":5,"management_years_min":null,"team_size_min":null,"manages_managers":false,"education":{"level":"phd","optional":false},"security_clearance":false,"languages":[]},"benefits":["Equity"],"hiring_locations":[],"hiring_excludes":[],"relocation_offered":false,"industries":["AI Agents","Digital Marketing"],"lifecycle":[{"event":"open","at":"2026-09-12T03:21:36Z"}],"visa":[],"liveness":{"score":8,"band":"cold","label":"Long shot","p_open":1,"p_active":0.273,"p_room":0.28,"age_days":146,"expected_fill_days":26,"reasons":["conf:0","win:tail","crowd:"],"computed_at":"2026-10-19T05:45:15Z"},"pay":{"stated_usd_annual":220000,"is_top_pay":true},"html_url":"https://alion.io/job/athenahq-founding-product-marketer","json_url":"https://alion.io/job/athenahq-founding-product-marketer.json","meta":{"generated_at":"2026-10-19T06:24:39Z","cache_seconds":300,"methodology":"https://alion.io/methodology","terms":"https://alion.io/terms","contact":"https://alion.io/contact","api":"https://alion.io/developers","about":"Alion is a live layer of people, companies and AI agents: who they are, whether they are real and active right now, what they do and how to work with them, readable by people and by agents and paid per call.","catalog":"https://alion.io/catalog.json","usage":{"tier":"crawler_verified","counted_by":"address","units_charged":1,"used_today":4046,"day_limit":null,"remaining_today":null,"minute_limit":300,"resets_at":"2026-10-20T00:00:00Z"}},"offers":[{"id":"company.slices","title":"One company in depth, by slice","status":"live","price":{"credits":0.02,"usd":0.002,"plus_per_slice":{"credits":0.05,"usd":0.005}},"unit":"per company, plus each slice with data","note":"the employer in depth","call":{"mcp_tool":"get_company","arguments":{"id":670119},"rest":"https://alion.io/mcp/rest/get_company?id=670119"},"human":"https://alion.io/catalog?offer=company.slices&for=job%2Fathenahq-founding-product-marketer"},{"id":"market.stats","title":"A market slice: pay, demand and time to fill","status":"live","price":{"credits":1,"usd":0.1},"unit":"per slice","note":"pay, demand and time to fill for this role and place","call":{"mcp_tool":"market_stats"},"human":"https://alion.io/catalog?offer=market.stats&for=job%2Fathenahq-founding-product-marketer"},{"id":"job.search","title":"Open jobs by role, technology, place, pay and visa","status":"live","price":{"credits":0.02,"usd":0.002},"unit":"per posting in a list","note":"similar open postings","call":{"mcp_tool":"search_jobs"},"human":"https://alion.io/catalog?offer=job.search&for=job%2Fathenahq-founding-product-marketer"},{"id":"company.verify","title":"Is this company real and active right now","status":"pilot","price":null,"unit":"per company","request":{"url":"https://alion.io/catalog/request","method":"POST","body":"{\"offer\": \"company.verify\", \"for\": \"job/athenahq-founding-product-marketer\", \"note\": \"what you need it for\"}"},"human":"https://alion.io/catalog?offer=company.verify&for=job%2Fathenahq-founding-product-marketer"}]}