Lead UX Designer

This is a full-time onsite role based in the location(s) posted and is performed from the designated work location five days per week. No relocation is offered.

The Lead UX Designer creates high-performing customer experiences across web and mobile platforms, translating user needs, business goals, and customer insights into intuitive, accessible, and scalable solutions. This role leads the design of complex customer journeys, contributes to enterprise design systems, and partners cross-functionally to shape product strategy and digital transformation initiatives.

Primary responsibilities

• Lead design efforts across multiple products, journeys, and initiatives while ensuring a cohesive customer experience.
• Use AI-enabled design and prototyping tools (e.g., Figma Make, Loveable, Adobe Firefly, Claude Code, or similar) to accelerate ideation, streamline workflows, and create interactive prototypes from early concepts to production-ready experiences while maintaining a human-centered approach to design.
• Collaborate across teams to align foundational/structural design with overarching strategies (campaign, site, and user experience).
• Partner with UX content writers, product managers, engineers, and design system teams to translate customer needs into scalable, reusable components and patterns.
• Identify opportunities to improve processes and style guides for consistent design and language across projects and products.
• Design comprehensive, production-ready component libraries in Figma-from foundational atoms to complex organisms-ensuring each component is accessible, flexible, and documented for implementation.
• Guide and mentor designers through design reviews, critiques, and knowledge sharing.
• Facilitate cross-team alignment on UX approaches, helping teams navigate ambiguity, competing priorities, and technical constraints.
• Factor in usability testing results when making design and creative decisions.

Requirements & core competencies

• Bachelor’s degree in UX design, HCI, visual communication, or similar.
• Five+ years of related experience; in-house or creative agency experience a plus.
• Portfolio featuring structural design for various customer journeys.
• Robust understanding of UX fundamentals with a curiosity for emerging technologies.
• Knowledgeable in digital brand experience and customer-focused thinking.
• Experience making data-driven design decisions to drive engagement and conversion.
• Well-versed in accessibility standards, responsive design, and modern design tools with advanced expertise in Figma, including component architecture, library management, and design token systems.
• Proven experience designing, building, and evolving enterprise-scale design systems, including component governance, documentation, and accessibility standards while balancing consistency, flexibility, and engineering feasibility.

• Ability to effectively prompt, evaluate, and refine AI-generated design concepts while applying UX best practices and human judgment.
• Familiarity with designing experiences that incorporate conversational AI, generative AI, personalization, or intelligent-assistance patterns is a plus.
• Excellent communication skills and comfortable presenting work.
• Able to challenge the status quo and bring creative solutions that go beyond the brief, support the strategy, and drive the business forward.

• Familiar with business- and consumer-audience needs.
• Experience with Workfront (or similar project management systems).

Job Contribution: An experienced professional, recognized as an expert, creatively resolving complex issues with broad and in-depth knowledge. Leads significant projects with strategic autonomy, influencing executive decisions. Mentors less experienced staff, implements long-term plans impacting the organization, and frequently collaborates with senior leadership.

Supervisor: No

Education/Experience: Bachelor’s degree (BS/BA) desired. 5+ years of related experience. Certification is required in some areas.

Joining our team comes with amazing perks and benefits:

• Medical/Dental/Vision coverage
• 401(k) plan
• Tuition reimbursement program
• Paid Time Off and Holidays (based on date of hire, at least 23 days of vacation each year and 9 company-designated holidays)
• Paid Parental Leave
• Paid Caregiver Leave
• Additional sick leave beyond what state and local law require may be available but is unprotected
• Adoption Reimbursement
• Disability Benefits (short term and long term)
• Life and Accidental Death Insurance
• Supplemental benefit programs: critical illness/accident hospital indemnity/group legal
• Employee Assistance Programs (EAP)
• Extensive employee wellness programs
• Employee discounts up to 50% off on eligible AT&T mobility plans and accessories, AT&T internet (and fiber where available) and AT&T phone

Weekly Hours:

Time Type:

Location:

Salary Range:

AT&T and its subsidiaries are committed to equal employment opportunity. All hiring, promotion, and other employment decisions remain merit-based and free from discrimination on the basis of race, color, religion, religious creed, national origin, ancestry, age, sex, sexual orientation, gender, gender identity, gender expression, physical disability, mental disability, pregnancy, medical condition, genetic information, marital status, citizenship status, military status, veteran status, or any other characteristic protected by federal, state, or local laws. In addition, AT&T will provide reasonable accommodations to qualified individuals with disabilities. AT&T is a fair chance employer and does not initiate a background check until an offer is made. Click here to learn more or request an application accommodation here.