Product/ Growth Manager (Venture Studio)

Product/Growth Manager - Attack Capital

Core Requirements

Experience: 4-6 years in product/growth roles at B2B SaaS or consumer tech

• Managed products from 0→1 or 1→10 journey
• Owned P&L or growth metrics for $1M+ ARR products
• Worked across multiple products or growth experiments simultaneously
• Experience in lean/venture studio environments

Product Management Skills

Core Product Competencies:

• Discovery: User interviews, surveys, analytics-driven insights

• Prioritization: RICE/ICE frameworks, ROI modeling

• Roadmapping: Quarterly planning, stakeholder alignment

• Execution: Sprint planning, PRD writing, QA processes

• Metrics: North star definition, funnel optimization, cohort analysis

Technical Proficiency:

• SQL for data analysis (intermediate level)
• Basic HTML/CSS understanding
• API documentation reading/writing
• Figma/design tools for wireframing
• Python/R for analysis (nice to have)

Growth Expertise

Acquisition Channels:

• SEO/Content: Keyword research, content calendars, link building

• Paid Ads: Meta, Google Ads, LinkedIn ($50K+ monthly spend)

• PLG: Free trial optimization, self-serve onboarding

• Viral/Referral: Incentive design, K-factor improvement

• Partnerships: Integration marketplaces, co-marketing

Analytics & Experimentation:

• Tools: Mixpanel, Amplitude, Google Analytics, Hotjar

• Testing: A/B tests, multivariate, statistical significance

• Attribution: Multi-touch models, CAC payback analysis

• Retention: Cohort analysis, churn prediction, win-back campaigns

• Automation: Segment, Customer.io, Braze

Portfolio-Specific Requirements

Multi-Product Growth:

• Cross-product user journeys
• Bundle optimization and pricing
• Shared component libraries
• Platform vs. product strategies
• Resource allocation across portfolio

Content & SEO Automation:

• Programmatic SEO implementation
• AI content generation workflows
• Competitor content analysis
• Technical SEO (Core Web Vitals, schema)
• Blog automation using n8n

Key Responsibilities at Attack Capital

Product Ownership:

• Primary: Launch LegalClerk and CollectDebt (0→1)

• Secondary: Optimize HealOS and PowerDialer funnels

• Platform: Build shared billing/auth systems

• Innovation: Identify new product opportunities

Growth Initiatives:

• Scale blog content from 10 to 100 posts/month per product
• Improve trial→paid conversion from 15% to 30%
• Reduce CAC from $500 to $200
• Increase NPS from 30 to 50+

Immediate Priorities

Month 1:

• Audit all product funnels and identify quick wins
• Set up proper analytics tracking across products
• Launch competitor monitoring system
• Start customer interview cycles

Month 2:

• Ship 5+ conversion optimization experiments
• Launch LegalClerk MVP with 10 beta customers
• Implement blog automation for 3 products
• Create growth dashboard for portfolio

Month 3:

• Achieve 25% MoM growth in signups
• Launch referral program for PowerDialer
• Complete pricing strategy revision
• Build partnership pipeline (10+ potential partners)

Data-Driven Approach

Metrics to Own:

• Acquisition: Traffic, signups, CAC by channel

• Activation: Trial starts, aha moments, time-to-value

• Revenue: MRR growth, ARPU, expansion revenue

• Retention: Churn, NRR, customer health scores

• Referral: NPS, viral coefficient, review scores

Reporting Structure:

• Weekly growth metrics email
• Monthly board deck preparation
• Quarterly OKR setting and review
• Ad-hoc deep dives on experiments

Team Collaboration

With Engineering:

• Feature specs and requirements
• Analytics implementation
• A/B testing infrastructure
• Performance optimization

With Sales:

• Product positioning and messaging
• Competitive intelligence
• Sales enablement content
• Pricing and packaging changes

With Customer Success:

• Onboarding optimization
• Feature adoption campaigns
• Churn analysis and prevention
• Upsell opportunity identification