{"id":2498500,"url":"https://alion.io/job/auto-rentals-performance-marketing-lead","title":"Performance Marketing Lead","company":{"id":3251792,"name":"Auto Rentals","domain":"autorentals.com","url":"https://alion.io/company/autorentals-com","size_band":null,"is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"Workable","truth_index":null},"role":"Marketing","role_family":"Marketing","seniority":"lead","employment_type":"full_time","work_mode":"remote","remote_scope":"stated_countries","remote_scope_basis":"board_field","remote_working_hours":null,"hiring_geo_confidence":"structured","locations":[],"countries":[],"hiring_countries":["US"],"hiring_countries_total":1,"salary":null,"salary_estimate":{"min_usd":108000,"max_usd":205000,"period":"year","method":"role_seniority_country_remote_cell","sample_n":162},"experience_years_min":null,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[{"name":"Google Ads","optional":false}],"status":"live","first_seen_at":"2026-09-23T00:00:00Z","employer_posted_date":"2026-09-23","last_verified_at":"2026-10-21T16:18:43Z","board_verified":true,"closed_at":null,"days_open":28,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":28},"description":"We are seeking a Performance Marketing Lead who thrives at the intersection of hands-on execution and strategic ownership. This role is for a builder, with entrepreneurial spirit, someone who can write the copy, launch campaigns, analyze performance, and hold partners accountable across the full paid and social ecosystem.\nThis role owns all performance-driven marketing, including paid and organic social media, SEM/PPC, OTT/CTV, display, paid and lifecycle email, while overseeing external agencies and leading a small internal team.\nThis role is accountable for results, efficiency, and scalable growth.\nHands-On Execution (Core Expectation)\nWrite, test, and optimize high-converting copy and creative direction for:\nPaid and organic social media\nPaid and lifecycle email campaigns\nDisplay, retargeting, and OTT/CTV ads\nBuild, launch, and optimize campaigns directly across:\nSocial media platforms\nEmail marketing platforms\nDevelop hooks, messaging frameworks, CTAs, and offer strategies aligned to conversion goals\nRapidly test creative, audience segments, formats, and channels to improve ROAS and CAC\nSocial Media Marketing Ownership (Paid + Organic)\nOwn end-to-end social media marketing strategy, including:\nPaid social performance\nOrganic social content strategy and publishing\nChannel growth, engagement, and brand consistency\nEnsure social content supports acquisition, retargeting, and lifecycle efforts\nAlign social storytelling with performance goals and campaign calendars\nPaid Media, OTT & Channel Ownership\nOwn day-to-day performance across:\nPaid Social\nOTT / CTV advertising\nDefine channel strategy, testing roadmaps, and budget allocation\nPartner with analytics and leadership to assess incrementality and efficiency\nOversee Agency Performance\n SEM / PPC (Google Ads, Bing)\nAgency & Vendor Oversight\nServe as the primary owner of all paid media agencies:\nSet strategy, goals, and performance expectations\nReview campaigns, creative, and performance weekly\nPush agencies beyond reporting into active optimization and testing\nEnsure agency work complements-not replaces-internal execution\nRecommend when to scale, pause, or reallocate spend across channels\nInternal Team Leadership & Partner Oversight\nLead and mentor a lean internal marketing team\nMarketing Mentorship for affiliate, widget, and ad-based partnerships:\nPerformance tracking\nOptimization opportunities\nMessaging alignment\nDisplay & Re-targeting\nCreate clarity around ownership between internal resources, agencies, and partners\nEstablish lightweight processes that scale without adding friction\nPerformance, Reporting & Optimization\nOwn performance KPIs, including:\nROAS, CAC, CPA, LTV\nConversion rates across the funnel\nIncrementality by channel\nTranslate insights into clear actions and recommendations\nDeliver concise, executive-ready performance updates\nWhat Success Looks Like (First 6-12 Months)\nPaid and social channels show measurable efficiency and scale\nSocial media functions as both a brand and performance engine\nOTT/CTV delivers clear, measurable value within the media mix\nAgencies and partners are accountable and high-performing\nAffiliate and widget programs are optimized and contributing incremental revenue\nLeadership has confidence in channel performance and growth strategy\nRequirements\nRequired\n5+ years in performance or growth marketing lead or equivalent\nProven experience writing and optimizing conversion-focused copy for paid media and email\nHands-on experience with:\nPaid and organic social media\nEmail marketing platforms - Klaviyo Preferred\nStrong working knowledge of SEM/PPC and OTT/CTV\nExperience managing agencies and small, high-impact teams\nData-driven mindset with strong analytical instincts\nPreferred\nExperience in travel, e-commerce, marketplaces, or high-intent consumer products\nFamiliarity with affiliate marketing, widgets, and partner-driven acquisition\nExperience with CRO, landing-page optimization, and attribution models\nWhy This Role Matters\nThis is not a coordination role-it is an ownership role.\nYou will define how performance marketing operates across paid, social, affiliates, and partners while remaining hands-on where it matters most. This role has direct impact on revenue, efficiency, and growth velocity.\nGrowth Path\nPerformance Marketing Lead → Director of Performance Marketing\nExpanded ownership across lifecycle, attribution, and growth strategy\nBenefits\nCompetitive Compensation, Medical, Dental, Vision, & 401K with Company Match!","description_format":"text","description_chars":4484,"description_truncated":false,"requirements":{"experience_years_min":null,"management_years_min":null,"team_size_min":null,"manages_managers":false,"education":{"level":"bachelor","optional":false},"security_clearance":false,"languages":[]},"benefits":["401k plan"],"hiring_locations":[{"name":"United States","iso":"US","kind":"country"}],"hiring_excludes":[],"relocation_offered":false,"industries":[],"lifecycle":[{"event":"open","at":"2026-10-14T05:21:40Z"}],"visa":[],"liveness":{"score":40,"band":"fade","label":"Fading","p_open":1,"p_active":0.723,"p_room":0.55,"age_days":28,"expected_fill_days":28,"reasons":["conf:3","win:tail"],"computed_at":"2026-10-21T05:46:15Z"},"pay":null,"html_url":"https://alion.io/job/auto-rentals-performance-marketing-lead","json_url":"https://alion.io/job/auto-rentals-performance-marketing-lead.json","meta":{"generated_at":"2026-10-21T17:20:14Z","cache_seconds":300,"methodology":"https://alion.io/methodology","terms":"https://alion.io/terms","contact":"https://alion.io/contact","api":"https://alion.io/developers","about":"Alion is a live layer of people, companies and AI agents: who they are, whether they are real and active right now, what they do and how to work with them, readable by people and by agents and paid per call.","catalog":"https://alion.io/catalog.json","usage":{"tier":"search","counted_by":"address","units_charged":0,"used_today":0,"day_limit":null,"remaining_today":null,"minute_limit":null,"resets_at":"2026-10-22T00:00:00Z"}},"offers":[{"id":"company.slices","title":"One company in depth, by slice","status":"live","price":{"credits":0.02,"usd":0.002,"plus_per_slice":{"credits":0.05,"usd":0.005}},"unit":"per company, plus each slice with data","note":"the employer in depth","call":{"mcp_tool":"get_company","arguments":{"id":3251792},"rest":"https://alion.io/mcp/rest/get_company?id=3251792"},"human":"https://alion.io/catalog?offer=company.slices&for=job%2Fauto-rentals-performance-marketing-lead"},{"id":"market.stats","title":"A market slice: pay, demand and time to fill","status":"live","price":{"credits":1,"usd":0.1},"unit":"per slice","note":"pay, demand and time to fill for this role and place","call":{"mcp_tool":"market_stats"},"human":"https://alion.io/catalog?offer=market.stats&for=job%2Fauto-rentals-performance-marketing-lead"},{"id":"job.search","title":"Open jobs by role, technology, place, pay and visa","status":"live","price":{"credits":0.02,"usd":0.002},"unit":"per posting in a list","note":"similar open postings","call":{"mcp_tool":"search_jobs"},"human":"https://alion.io/catalog?offer=job.search&for=job%2Fauto-rentals-performance-marketing-lead"},{"id":"company.verify","title":"Is this company real and active right now","status":"pilot","price":null,"unit":"per company","request":{"url":"https://alion.io/catalog/request","method":"POST","body":"{\"offer\": \"company.verify\", \"for\": \"job/auto-rentals-performance-marketing-lead\", \"note\": \"what you need it for\"}"},"human":"https://alion.io/catalog?offer=company.verify&for=job%2Fauto-rentals-performance-marketing-lead"}]}