Manager, Marketing Programs & Insights
Confirmed on the employer's own hiring board on Oct 14, 2026. First seen by Alion on Oct 1, 2026. AutoNation scores B on the Alion truth index.
- Lead complex, cross-functional Marketing initiatives from scoping through implementation, measurement, and closeout.
- Translate priorities into program charters, workplans, milestones, decision points, success measures, and integrated schedules.
- Manage dependencies, risks, resources, approvals, stakeholder communications, and leadership escalations.
- Support annual, quarterly, and monthly Marketing planning, intake, prioritization, governance, and portfolio visibility.
- Establish consistent standards, templates, dashboards, playbooks, and operating procedures that improve accountability and execution.
- Clarify ownership and decision rights; identify opportunities for process improvement, standardization, and automation.
- Support agency and vendor governance through clear scopes, deliverables, timelines, and performance expectations.
- Identify and prioritize consumer, customer, competitive, and market questions with Marketing and business leaders.
- Translate business needs into research briefs with clear objectives, hypotheses, audiences, decisions, and expected outputs.
- Coordinate qualitative and quantitative research, vendor engagement, schedules, deliverables, and stakeholder readouts.
- Synthesize research, customer feedback, digital behavior, performance data, sentiment, and external market intelligence.
- Translate insights into implications for strategy, audiences, messaging, offers, channels, experiences, and program design.
- Develop executive-ready business cases, recommendations, presentations, program updates, and action trackers.
- Establish KPIs and provide concise reporting on outcomes, milestones, risks, dependencies, decisions, and leadership actions.
REQUIRED
- Bachelor’s degree in marketing, Business, Strategy, Consumer Insights, Market Research, Analytics, Project Management, or a related field.
- Seven or more years of progressive experience in Marketing, program management, Marketing Operations, strategy, consumer insights, market research, or related discipline.
- Demonstrated success leading complex programs with multiple stakeholders, workstreams, and dependencies.
- Strong analytical, problem-solving, facilitation, presentation, and executive communication skills.
- Ability to structure ambiguity, synthesize multiple information sources, influence without authority, and drive accountability.
PREFERRED
- Automotive, multi-location retail, digital platforms, media, technology, or consumer-services experience.
- Consumer research, competitive intelligence, customer journey, brand health, or CX experience.
- Agency, research provider, technology vendor, or strategic partner management.
- Master’s degree, project-management certification, and/or bilingual English/Spanish. PROGRAM DELIVERY
Priority programs delivered against agreed scope, timing, KPIs, and business objectives.
OPERATING EFFECTIVENESS
Improved visibility, governance, ownership, speed, and adoption of consistent Marketing practices.
INSIGHT IMPACT
Decision-ready insights that produce documented actions, tests, program improvements, or investments.
ㅤ
$82,500.00 - $137,500.00ㅤ
Exciting Benefits and Perks Await You:
Competitive compensation and 401k matching
Enjoy a healthy work-life balance with insurance plans (health, dental, vision) and maternity benefits.
Associate purchase and discount programs for new and pre-owned vehicles, services, parts, collision, accessories, and AutoGear
Access amazing deals and discounts through YouDecide, a website with offers from top providers and retailers
Join our DRVPNK mission to raise and donate millions of dollars to cancer research and treatment, partnering with cancer charities nationwide
AutoNation is one of the largest automotive retailers in the United States, offering innovative products, exceptional services, and comprehensive solutions, empowering our customers to make the best decisions for their needs. With a network of dealerships nationwide strengthened by a recognized brand, we offer a wide variety of new and used vehicles, customer financing, parts, and provide expert maintenance and repair services. Through DRV PNK, we have raised over $40 million for cancer-related causes, demonstrating our commitment to making a positive difference in the lives of our Associates, Customers, and the communities we serve.
AutoNation is committed to creating a diverse, equitable, and inclusive environment in our workplace and the services we provide. We welcome candidates from all backgrounds who are passionate about making a positive impact. Even if you do not meet every requirement, we encourage you to apply. Join our team and help us foster a culture of belonging while contributing to our revolutionary work in the automotive industry. We value innovation, teamwork, and a commitment to making a positive impact in the world.