{"id":2860877,"url":"https://alion.io/job/avalon-product-marketing-manager","title":"Product Marketing Manager","company":{"id":2065039,"name":"Avalon","domain":"avalonhcs.com","url":"https://alion.io/company/avalonhcs","size_band":"501-1000","is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"ADP","truth_index":{"grade":"B","score":75,"open_postings":3,"ghost_share":0,"stale_share":1,"repost_share":0,"time_to_fill_p50_days":53,"computed_at":"2026-10-27T05:46:45Z"}},"role":"Marketing","role_family":"Marketing","seniority":"senior","employment_type":"full_time","work_mode":"remote","remote_scope":"stated_countries","remote_scope_basis":"board_field","remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["Tampa, United States"],"countries":["US"],"hiring_countries":["US"],"hiring_countries_total":1,"salary":null,"salary_estimate":{"min_usd":93000,"max_usd":172000,"period":"year","method":"role_seniority_country_remote_cell","sample_n":1276},"experience_years_min":5,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[{"name":"Microsoft Office","optional":false},{"name":"Salesforce","optional":false}],"status":"live","first_seen_at":"2026-10-19T14:45:00Z","employer_posted_date":"2026-10-19","last_verified_at":"2026-10-28T02:18:04Z","board_verified":true,"closed_at":null,"days_open":8,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":8},"description":"About Avalon Healthcare Solutions:\nAvalon Healthcare Solutions is the nation’s leader in diagnostic intelligence, uniquely focused on transforming the role of diagnostic testing across the healthcare ecosystem. Our proprietary Diagnostic Insights Platform delivers evidence-based policies, curated lab networks, and real-time analytics that simplify complex diagnostics, accelerate innovation adoption, and optimize diagnostic investments.\nSupporting over 30 health plans and 100 million members nationwide, Avalon partners with payers and providers to ensure diagnostic testing is performed appropriately, efficiently, and at the right time. Our flexible solutions span routine and genetic testing management, automated adherence, and end-to-end diagnostics support-driving measurable value, reduced waste, and improved clinical outcomes.\nWith unmatched scientific rigor, deep clinical expertise, and a performance-based model, Avalon is redefining how diagnostics power personalized care and healthcare value. You will be part of a team that shapes a new market and business. Most importantly, you will help Avalon to achieve its mission and improve clinical outcomes and health care affordability for the people we serve.\nFor more information about Avalon, please visit www.avalonhcs.com.\nAvalon Healthcare Solutions is an Equal Opportunity Employer - Vet/Disability.\nThis position description is subject to change at any time. As determined by the company based upon business needs, an employee in this position may be required to perform duties and take responsibility for work other than as described in this document.\nAbout the Product Marketing Manager Position:\nThe Product Marketing Manager is a role that adds dedicated capacity to Avalon's Product Marketing & Communication team. Reporting to the SVP, Product Marketing & Communications, this role supports end-to-end go-to-market execution, positioning and messaging, competitive and market intelligence, and sales enablement across Avalon's growing Diagnostic Intelligence cross continuum product portfolio (RTM, LVM, RRM, SRX, Genetics, and future launches).\nThe ideal candidate brings a minimum of 5 years of product marketing experience gained on the vendor/commercialization side of healthcare IT - developing go-to-market strategy, positioning, and launch materials for solutions sold into health plans, providers, TPAs/brokers, or employers. Experience gained solely within a health plan's internal product organization does not meet this requirement.\nThis position is eligible for remote work, but quarterly travel to Avalon's corporate office in Tampa, Florida, will be required in addition to travel to industry conferences, Avalon-hosted events, client and prospect visits, and advisory councils.\nProduct Marketing Manager - Essential Functions and Responsibilities:\nDevelop and execute product go-to-market strategies for new solutions, and support product launch planning and execution.\nSupport product strategy- develop business cases in partnership with product management, quantify market opportunities for build, buy, partner approach.\nDevelop and maintain positioning statements, messaging frameworks, and buyer personas/Ideal Client Profiles (ICP) by product and segment (Health Plan, TPA/Broker, Self-Insured/ASO).\nSupport the Product marketing team in developing and executing product marketing plans, sales tools, and content across Avalon's Diagnostic Intelligence product portfolio (LVM, RRM, SRX, Genetics, and future launches).\nConduct ongoing competitive and market intelligence - partnering with contracted competitive/market research support as needed - to track new entrants, payer market dynamics, and policy trends; synthesize findings into actionable briefs for Sales and Product.\nCreate and maintain sales enablement tools: pitch decks, one-pagers, ROI/value calculators, competitive battlecards, case studies, and objection-handling guides.\nSupport end-to-end product launch execution - launch playbooks, readiness criteria, cross-functional governance, and go-to-market timelines - in partnership with the Product Marketing and Product Management teams.\nPartner with the cross-pillar Content & Website function and freelance content-writing support to produce thought leadership assets, web content, and campaign collateral consistent with product positioning.\nSynthesize Voice of Customer (VOC) input, NPS results, and client feedback into product marketing recommendations, customer advocacy programs, and case studies/testimonials.\nCollaborate with Growth & Demand Generation Marketing to align product messaging with campaigns, ABX programs, and product launch activation events.\nTrack and report on product marketing KPIs, including launch timelines, sales enablement adoption, and pipeline/bookings contribution by product line.\nMaintain product marketing governance documentation, including the Commercialization Playbook, positioning library, and competitive intelligence repository.\nProduct Marketing Manager - Minimum Qualifications:\nMinimum years of relevant work experience: Minimum 5 years of product marketing experience, including direct experience in healthcare IT on the vendor/commercialization side (e.g., health IT software, diagnostics, or healthcare technology vendors selling into health plans, providers, or employers). Experience gained solely within a health plan's internal product organization does not satisfy this requirement.\nMinimum education: Bachelor's degree (BA/BS) in Marketing, Business, or a related field required.\nRequired certification: None required\nProven experience developing positioning, messaging, and go-to-market materials for B2B healthcare technology, diagnostics, or health IT solutions.\nExperience with the Pragmatic Marketing Framework or a comparable product marketing methodology.\nStrong Microsoft Office skills (Word, PowerPoint, Excel); experience with CRM (Salesforce.com or similar) and a product/market requirements tool.\nExcellent written and verbal communication skills; ability to translate complex or clinical concepts into clear, compelling commercial narratives.\nExperience working with and coordinating oversight of 3rd party contractors and consultants such as PR agencies, freelance writers, and market research.\nStrong organizational and cross-functional collaboration skills; ability to manage multiple concurrent launches and deliverables against deadlines.\nAbility to travel up to 25%.\nProduct Marketing Manager - Preferred Qualifications:\nFamiliarity with health plan, TPA/Broker/ASO, or provider market dynamics.\nExperience directing contractor or freelance support (e.g., market research, content writing).","description_format":"text","description_chars":6683,"description_truncated":false,"requirements":{"experience_years_min":5,"management_years_min":null,"team_size_min":null,"manages_managers":false,"education":{"level":"bachelor","optional":false},"security_clearance":false,"languages":[]},"benefits":[],"hiring_locations":[{"name":"United States","iso":"US","kind":"country"}],"hiring_excludes":[],"relocation_offered":false,"industries":["Health Care","Genomics & Genetic Testing","Medical Laboratories","Health Insurance & Benefits"],"lifecycle":[{"event":"open","at":"2026-10-19T16:13:12Z"}],"visa":[],"liveness":{"score":90,"band":"hot","label":"Hiring now","p_open":1,"p_active":0.903,"p_room":1,"age_days":7,"expected_fill_days":53,"reasons":["conf:7","velocity","win:early"],"computed_at":"2026-10-27T05:46:45Z"},"pay":null,"html_url":"https://alion.io/job/avalon-product-marketing-manager","json_url":"https://alion.io/job/avalon-product-marketing-manager.json","meta":{"generated_at":"2026-10-28T03:13:40Z","cache_seconds":300,"methodology":"https://alion.io/methodology","terms":"https://alion.io/terms","contact":"https://alion.io/contact","api":"https://alion.io/developers","about":"Alion is a live layer of people, companies and AI agents: who they are, whether they are real and active right now, what they do and how to work with them, readable by people and by agents and paid per call.","catalog":"https://alion.io/catalog.json","usage":{"tier":"crawler_verified","counted_by":"address","units_charged":1,"used_today":4334,"day_limit":null,"remaining_today":null,"minute_limit":300,"resets_at":"2026-10-29T00:00:00Z"}},"offers":[{"id":"company.slices","title":"One company in depth, by slice","status":"live","price":{"credits":0.02,"usd":0.002,"plus_per_slice":{"credits":0.05,"usd":0.005}},"unit":"per company, plus each slice with data","note":"the employer in depth","call":{"mcp_tool":"get_company","arguments":{"id":2065039},"rest":"https://alion.io/mcp/rest/get_company?id=2065039"},"human":"https://alion.io/catalog?offer=company.slices&for=job%2Favalon-product-marketing-manager"},{"id":"market.stats","title":"A market slice: pay, demand and time to fill","status":"live","price":{"credits":1,"usd":0.1},"unit":"per slice","note":"pay, demand and time to fill for this role and place","call":{"mcp_tool":"market_stats"},"human":"https://alion.io/catalog?offer=market.stats&for=job%2Favalon-product-marketing-manager"},{"id":"job.search","title":"Open jobs by role, technology, place, pay and visa","status":"live","price":{"credits":0.02,"usd":0.002},"unit":"per posting in a list","note":"similar open postings","call":{"mcp_tool":"search_jobs"},"human":"https://alion.io/catalog?offer=job.search&for=job%2Favalon-product-marketing-manager"},{"id":"company.verify","title":"Is this company real and active right now","status":"pilot","price":null,"unit":"per company","request":{"url":"https://alion.io/catalog/request","method":"POST","body":"{\"offer\": \"company.verify\", \"for\": \"job/avalon-product-marketing-manager\", \"note\": \"what you need it for\"}"},"human":"https://alion.io/catalog?offer=company.verify&for=job%2Favalon-product-marketing-manager"}]}