{"id":1684855,"url":"https://alion.io/job/avcommunications-social-media-manager","title":"Social Media Manager","company":{"id":1073976,"name":"AVCommunications","domain":"avcommunications.ca","url":"https://alion.io/company/avcommunications","size_band":null,"is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"BambooHR","truth_index":null},"role":"Marketing","role_family":"Marketing","seniority":"middle","employment_type":"full_time","work_mode":"on_site","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["Toronto, Canada"],"countries":["CA"],"hiring_countries":[],"hiring_countries_total":0,"salary":null,"salary_estimate":{"min_usd":48000,"max_usd":79000,"period":"year","method":"role_seniority_country_remote_cell","sample_n":95},"experience_years_min":4,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[{"name":"A/B Testing","optional":false},{"name":"Asana","optional":false},{"name":"Canva","optional":false},{"name":"Instagram","optional":false},{"name":"LinkedIn","optional":false},{"name":"Meta Ads","optional":false},{"name":"TikTok Ads","optional":false}],"status":"live","first_seen_at":"2026-09-28T00:00:00Z","employer_posted_date":"2026-09-28","last_verified_at":"2026-10-21T19:19:49Z","board_verified":true,"closed_at":null,"days_open":24,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":24},"description":"About AV Communications\nAV Communications (AVC) is a Toronto-based multicultural marketing agency on a mission to create a more inclusive future through marketing. We help brands connect authentically with Canada's diverse communities through insight-driven strategy, creative, media and digital. AVC has been recognized as one of Canada's Top Growing Companies by The Globe and Mail's Report on Business for four consecutive years.\nRole Summary\nThe Social Media Manager leads organic and paid social for our clients' brands. You set the strategic direction for social, guide a dedicated social team from monthly planning through content development, client approval, publishing and reporting, and run paid social campaigns that extend reach and drive results. You bring experience across industries, ideally CPG, fashion and financial services.\nWhat You Bring to the Role\nYou understand how organic and paid social work together, and you plan them as one program. You know how to build a consistent brand presence through always-on content and community, and how to use paid social to amplify it and convert attention into measurable results.\nYou have worked across different categories and understand what each demands, from the speed and cultural relevance of CPG and fashion to the compliance, approvals and trust required in financial services.\nYou have strong editorial judgment and a sharp eye for platform-native content. You lead teams with clear priorities and accountability, and you turn performance data into practical recommendations for clients and creative teams.\nWhat You'll Do\nLead Social Strategy\nDevelop organic and paid social strategies that define audiences, platform roles, content pillars, publishing cadence, paid objectives and measurable KPIs. Guide monthly plans that balance brand storytelling, community interests, seasonal moments and campaign priorities.\nDirect Content and Quality\nGuide the social team in developing calendars, briefs, captions, graphics, photography, short-form video, Reels, Stories and other platform-specific content. Review all work for strategy, brand voice, accuracy, accessibility and platform fit before client submission, and bring in the Creative Team when a brief needs a new concept or specialist production.\nRun Paid Social\nPlan, build, launch and optimize paid social campaigns across Meta, TikTok, LinkedIn, Pinterest and other platforms. Manage audiences, testing, creative rotation, bidding and pacing, working with the Media Team on overall media plans and budgets.\nManage Workflow and Client Relationships\nOversee delivery from brief to publication with clear priorities, ownership and deadlines. Coordinate client reviews, consolidate feedback and secure final approval, including compliance sign-off when required. Partner with the Account Team on scope, expectations and escalations.\nBuild Community\nOversee scheduling, publishing and day-to-day community management. Set response guidelines, moderation coverage and escalation procedures, and guide responses to sensitive comments or emerging issues with the client.\nMeasure and Improve\nSet and monitor organic and paid KPIs aligned with each client's objectives. Translate reporting into practical improvements to content, formats, cadence, targeting and spend, and manage paid budgets, pacing and reconciliation.\nKey Responsibilities\nDevelop integrated organic and paid social strategies for client brands.\nSet priorities across Instagram, Facebook, TikTok, LinkedIn and other platforms according to each client's needs.\nLead the social team, assigning clear responsibilities and holding the team accountable for content quality and timely delivery.\nIdentify relevant trends and timely content opportunities, using sound judgment about brand fit and audience relevance.\nPlan, set up, launch and optimize paid social campaigns, including audience targeting, A/B testing and creative rotation.\nManage paid social budgets, pacing and bid strategies, and reconcile spend with the Media Team and Finance.\nEnsure pixels, conversion tracking and UTMs are in place before launch.\nCoordinate client reviews and approvals, maintain clear approval records and ensure only approved content and ads are published.\nEstablish community management guidelines, moderation coverage and issue escalation procedures.\nPartner with creators and influencers, including briefing and disclosure compliance.\nEnsure content and ads meet platform policies and category requirements, including financial services regulatory and disclosure guidelines.\nReport on organic and paid performance, including reach, engagement quality, shares, saves, video retention, audience growth, conversions and return on ad spend.\nStay current on platform updates, algorithm changes and new ad products, and share learnings with the team.\nQualifications\n4-6 years of hands-on social media experience managing both organic and paid social for brands or clients, ideally in an agency environment.\nExperience across multiple industries; CPG, fashion or retail, and financial services experience is strongly preferred.\nA portfolio showing strong social storytelling, platform-specific content, audience engagement and paid campaign results.\nProven ability to plan, launch and optimize paid campaigns in Meta Ads Manager, TikTok Ads Manager and LinkedIn Campaign Manager.\nExperience directing designers, content creators or video producers.\nStrong editorial judgment, copywriting and content review skills.\nExperience with community management, social reporting and issue escalation.\nFamiliarity with Asana, Canva, Sprout Social, Google Analytics and native platform tools, or comparable systems.\nUnderstanding of advertising standards and influencer disclosure guidelines (e.g., Ad Standards Canada); familiarity with financial services marketing compliance is an asset.\nPlatform certifications (e.g., Meta Certified Media Buying Professional) and additional language skills are assets.\nWhat Success Looks Like\nA consistent, recognizable brand presence across agreed social channels.\nRelevant organic content that encourages meaningful audience interaction.\nPaid social campaigns that meet or beat agreed performance targets and budgets.\nReliable delivery against the approved calendar and agreed turnaround times.\nClear briefs, efficient reviews and documented client approvals.\nResponsive community management and timely escalation of sensitive issues.\nMeasurable progress against agreed social objectives, with learnings applied to each content and campaign cycle.\nUse of artificial intelligence\nAV Communications does not use artificial intelligence to screen, assess or select applicants for this position.\nApplication follow-up\nWe will let all candidates who are interviewed for this position know the outcome of their application within 45 days of their final interview.\nEqual Opportunity Employer\nAV Communications is an equal opportunity employer. We are committed to building a team that reflects the diverse communities and audiences we serve, and to maintaining a workplace where everyone is treated with dignity and respect.\nWe welcome applications from all qualified individuals regardless of race, ancestry, place of origin, colour, ethnic origin, citizenship, creed, sex (including pregnancy), sexual orientation, gender identity, gender expression, age, record of offences, marital status, family status or disability. All employment decisions are based on qualifications, merit and business needs. Canadian work experience is not a requirement for this position.\nAccommodation\nIn accordance with the Ontario Human Rights Code and the Accessibility for Ontarians with Disabilities Act (AODA), accommodations are available on request for candidates taking part in all aspects of the recruitment and selection process. If you require an accommodation, please contact  and we will work with you to meet your needs. All information will be kept confidential.","description_format":"text","description_chars":7967,"description_truncated":false,"requirements":{"experience_years_min":4,"management_years_min":null,"team_size_min":null,"manages_managers":false,"education":null,"security_clearance":false,"languages":[]},"benefits":[],"hiring_locations":[],"hiring_excludes":[],"relocation_offered":false,"industries":["Media & Entertainment","Sales & Marketing","Creative Agencies"],"lifecycle":[{"event":"open","at":"2026-10-02T10:18:26Z"}],"visa":[{"country":"CA","licensed_sponsor":true,"evidence":"Positions approved through LMIA in 12 months: 1","filings_12m":1,"filings_prev_12m":0,"green_card_filings_12m":null,"median_offered_wage_usd":null,"route":"High Wage","cap_exempt":false,"checked_at":"2026-10-03T21:10:52+00:00","sources":["ESDC: employers issued a positive LMIA"],"filings_for_role_12m":0}],"liveness":{"score":38,"band":"fade","label":"Fading","p_open":1,"p_active":0.697,"p_room":0.55,"age_days":24,"expected_fill_days":23,"reasons":["conf:10","win:tail"],"computed_at":"2026-10-22T06:10:10Z"},"pay":null,"html_url":"https://alion.io/job/avcommunications-social-media-manager","json_url":"https://alion.io/job/avcommunications-social-media-manager.json","meta":{"generated_at":"2026-10-22T10:17:07Z","cache_seconds":300,"methodology":"https://alion.io/methodology","terms":"https://alion.io/terms","contact":"https://alion.io/contact","api":"https://alion.io/developers","about":"Alion is a live layer of people, companies and AI agents: who they are, whether they are real and active right now, what they do and how to work with them, readable by people and by agents and paid per call.","catalog":"https://alion.io/catalog.json","usage":{"tier":"crawler_verified","counted_by":"address","units_charged":1,"used_today":7500,"day_limit":null,"remaining_today":null,"minute_limit":300,"resets_at":"2026-10-23T00:00:00Z"}},"offers":[{"id":"company.slices","title":"One company in depth, by slice","status":"live","price":{"credits":0.02,"usd":0.002,"plus_per_slice":{"credits":0.05,"usd":0.005}},"unit":"per company, plus each slice with data","note":"the employer in depth","call":{"mcp_tool":"get_company","arguments":{"id":1073976},"rest":"https://alion.io/mcp/rest/get_company?id=1073976"},"human":"https://alion.io/catalog?offer=company.slices&for=job%2Favcommunications-social-media-manager"},{"id":"market.stats","title":"A market slice: pay, demand and time to fill","status":"live","price":{"credits":1,"usd":0.1},"unit":"per slice","note":"pay, demand and time to fill for this role and place","call":{"mcp_tool":"market_stats"},"human":"https://alion.io/catalog?offer=market.stats&for=job%2Favcommunications-social-media-manager"},{"id":"job.search","title":"Open jobs by role, technology, place, pay and visa","status":"live","price":{"credits":0.02,"usd":0.002},"unit":"per posting in a list","note":"similar open postings","call":{"mcp_tool":"search_jobs"},"human":"https://alion.io/catalog?offer=job.search&for=job%2Favcommunications-social-media-manager"},{"id":"company.verify","title":"Is this company real and active right now","status":"pilot","price":null,"unit":"per company","request":{"url":"https://alion.io/catalog/request","method":"POST","body":"{\"offer\": \"company.verify\", \"for\": \"job/avcommunications-social-media-manager\", \"note\": \"what you need it for\"}"},"human":"https://alion.io/catalog?offer=company.verify&for=job%2Favcommunications-social-media-manager"}]}