Senior Business Analyst

We are looking for a highly technical Hybrid Business Analyst and Associate Product Owner who operates fluently at the intersection of enterprise technology, data architecture, and agile product management. This is a distinct hybrid role designed for a professional with a strong technical background who can seamlessly co-own product execution.

While our team is highly proficient in business processes, this role is specifically introduced to inject stronger technical capabilities into our delivery ecosystem. You will work closely with multiple IT stakeholders (Enterprise and Solution Architects, Product Managers, and Development Teams) to deeply analyze technical constraints, define solution options, and co-own deliverables and priorities in the Mobile Messaging and MarTech space.

Ideal Candidate:

Has business domain knowledge of one or more of the following areas: commercial excellence, CRM, omnichannel marketing, marketing automation, analytics. Domain knowledge on social media, mobile messaging is a plus. Has the ability to quickly onboard onto new business domains.

Can collaborate with different areas to perform Business Analysis activities (Requirements Elicitation and Analysis, Solution Design, Stakeholder Management, Quality Assurance, Process Improvement etc. )

Exhibits soft skills typically required of a BA (i.e. listening, communication, negotiation, problem solving, decision making and critical thinking)

Exhibits a Lean-Agile Mindset

Exhibits intellectual curiosity, and has a strong passion for bringing value adding technology to the business.

Qualifications and experience:

5+ years of experience as a Technical Business Analyst / Consultant

Experience in working in a technical environment alongside Solution/System Architects

Has practical knowledge of Agile frameworks and methodologies (e.g. Scrum, SAFe)

Experience with one or more diagramming, mockuping and UI design tools

Role Purpose:

The Hybrid Technical Business Analyst & Associate Product Owner serves as the bridge between business intent and technical execution within the Elevate Programme. Operating with an inward-facing, team-centric focus, the BA translates high-level affiliate and global requirements and mobile messaging strategies into structured, development-ready user stories and technical specifications.

A primary focus of this role is accelerating the rollout of our new Mobile Messaging tech stack, ensuring it seamlessly replaces, standardizes, and enhances the legacy capabilities currently housed in Epicx to meet global affiliate needs.

As a co-owner of the product scope, they will act as a critical partner to the global Product Owner and Product Manager, and bring the technical muscle required to shape the team's backlog. They will own detail-level backlog refinement, system logic mapping, and day-to-day developer support, while frequently stepping up as a Proxy Product Owner to drive tactical execution when the PO is focused on upward stakeholder strategy and global compliance.

Core Roles & Responsibilities:

1. Requirements Engineering & Backlog Management

Technical Story Deconstruction: Pull high-level feature goals and architectural runway items down into granular, highly technical user stories and actionable development requirements.

Backlog Co-Grooming & Refinement: Jointly own and manage the team backlog alongside the PO. Proactively flesh out the backlog prior to formal refinement sessions by drafting robust acceptance criteria, user scenarios, and data mappings.

Subject Matter PO Delivery: Step up to autonomously act as the Product Owner/Proxy PO for specific technical domains or defined subject matter components to keep the development team moving efficiently.

2. Technical Analysis & Architecture Collaboration

System & Data Mapping: Map system workflows, data models, and API logic to ensure seamless integration across the technical stack.

Architect & Vendor Collaboration: Work closely with the System Architect and external vendors to conduct technical assessments and lead technical discussions. Contribute to the solution definition together with the architects and test and validate the developed solutions by the vendors

Cross-Team Connectivity: Act as the technical connector across different systems, components, and engineering teams to resolve dependencies.

3. Agile Ceremonies & Daily Dev Support

Daily Tactical Support: Serve as the immediate technical resource for the development team, answering complex functional, logical, and technical questions to maintain sprint velocity.

Sprint Execution: Support the Scrum Master/RTE and PO during sprint planning, daily standups, and retrospective sessions.

Quality Assurance & UAT: Write clear acceptance criteria and testing scenarios; drive and sign off on User Acceptance Testing (UAT) to ensure delivered software meets technical specifications.

4. Strategic PO Alignment & Business Analysis

PO Proxy: Support the PO across daily mechanics; seamlessly step up to take on tactical PO roles and tasks when required.

Data & Gap Analysis: Pull data and execute gap analyses on incoming business cases to validate feasibility before they enter the backlog.

Prioritization Support: Organize, structure, and ready the backlog so the PO can effectively give final prioritization alignment.

Decision making capability

Key Outputs & Deliverables

Detailed, technical user stories and acceptance criteria

End-to-end process maps and system/data workflow diagrams.

Detailed functional specifications and API logic models.

Data-driven gap analyses, technical assessment reports and vendor solution validation.