{"id":1215107,"url":"https://alion.io/job/avepoint-customer-lifecycle-marketing-manager","title":"Customer Lifecycle Marketing Manager","company":{"id":95172,"name":"AvePoint","domain":"avepoint.com","url":"https://alion.io/company/avepoint-us","size_band":"1001-5000","is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"Greenhouse","truth_index":{"grade":"B","score":78,"open_postings":259,"ghost_share":0.282,"stale_share":0,"repost_share":0,"time_to_fill_p50_days":136,"computed_at":"2026-09-26T05:45:00Z"}},"role":"Marketing","role_family":"Marketing","seniority":"senior","employment_type":null,"work_mode":"on_site","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["London, United Kingdom"],"countries":["GB"],"hiring_countries":[],"hiring_countries_total":0,"salary":null,"salary_estimate":{"min_usd":69000,"max_usd":146000,"period":"year","method":"role_seniority_country_remote_cell","sample_n":47},"experience_years_min":5,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[{"name":"A/B Testing","optional":false}],"status":"live","first_seen_at":"2026-09-25T07:35:49Z","employer_posted_date":"2026-09-25","last_verified_at":"2026-09-26T23:37:03Z","board_verified":true,"closed_at":null,"days_open":1,"trust":{"level":"ok","repost_count":0,"flags":["company_stale"],"days_open":1},"description":"Customer Lifecycle Marketing Manager \nThe position available is for a Lifecycle & Retention Marketing Manager who will be pivotal in devising and implementing strategies for the post-sale lifecycle. This role focuses on activating, engaging, retaining, and expanding the network of AvePoint customers. It is of utmost importance for enhancing customer value throughout their lifecycle, from onboarding to product education, retention, reactivation, and ultimately expansion. \nKey Responsibilities \nThe responsibilities of the role include: \nOwnership and scaling of the B2B post-sale lifecycle strategy, guiding it through the stages of onboarding, activation, adoption, retention, and expansion. \nExperience in product-led growth lifecycle: Use product-usage, intent, and health signals to trigger personalised journeys that accelerate activation, deepen adoption, identify product-qualified expansion opportunities, and improve retention. \nDesigning lifecycle programs aimed at future growth, including automated onboarding processes and adoption campaigns triggered by customer actions. \nUtilizing customer engagement data to unearth attach opportunities and enhance lifecycle performance. \nDeveloping and refining customer communications across diverse channels such as email, in-app messaging with personalised interventions at scale \nCollaborating closely with the Customer Success and Product Marketing to facilitate post-sale, renewal nurturing, and reactivation efforts. \nLeading data-driven experimentation and optimization efforts through methods such as A/B testing to continuously refine lifecycle processes. \nEstablishing lifecycle KPIs and routinely reporting on results to stakeholders, ensuring transparency and accountability in customer satisfaction metrics. \n Key Performance Indicators \nSuccess in this role is measured through specific customer and commercial outcomes: not engagement rates alone. This includes: \nImproved onboarding completion and activation rates, reducing time to first value. \nHigher adoption of priority features and repeat, habitual product usage. \nA product-led lifecycle that uses behavioural, product-usage, and customer-health signals to deliver timely, personalised interventions at scale. \nEarlier identification and conversion of product-qualified growth signals, supporting upsell, cross-sell, and revenue growth. \nReduced churn and stronger retention, renewal, GRR, and NRR outcomes. \nRobust lifecycle segmentation and trigger-based journeys that scale across customer tiers, maturity stages, and account potential. \n Required Skills and Qualifications \nCandidates for this role should possess: \nA minimum of 5 years of experience in lifecycle, retention, Gainsight, focusing on B2B audiences. \nFamiliarity with Gainsight is a plus \nExperience designing and scaling customer lifecycle programmes across multiple delivery models; including direct, partner-led, reseller, and managed-service routes to market, while maintaining a consistent digital customer experience and clear ownership model. \nComprehensive understanding of the post-sale B2B customer journey, including onboarding, product adoption, retention, and expansion strategies. \nProven experience in designing lifecycle journeys using behavioural signals rather than solely relying on time-based communication. \nStrong analytical skills, facilitating the translation of customer insights into impactful marketing strategies. \nAn ability to thrive in cross-functional collaboration with teams across Product, Sales, and Demand Gen departments. \nBenefits we offer:\nMarket-competitive compensation including bonus scheme \nCareer progression and internal mobility opportunities\n30 days of annual leave, in addition to public holidays\nGBP 1.000,00/Year towards our Tuition Reimbursement Program \nCompany pension scheme\nPrivate medical insurance\nEmployee Referral Program \nCorporate Donation Matching Program\nMaternity policy\nCompany sponsored events / regular team building events \nExtra paid perk days - Birthday off, Family/Life Event Day, Volunteering... \nAny personal data you share with us during the application process will be processed strictly in compliance with applicable data protection laws and our Privacy Notice.","description_format":"text","description_chars":4237,"description_truncated":false,"requirements":{"experience_years_min":5,"management_years_min":null,"team_size_min":null,"manages_managers":false,"education":null,"security_clearance":false,"languages":[]},"benefits":["Annual leave","Health insurance"],"hiring_locations":[],"hiring_excludes":[],"relocation_offered":false,"industries":["Artificial Intelligence","Cybersecurity"],"lifecycle":[{"event":"open","at":"2026-09-25T07:56:17Z"}],"liveness":{"score":90,"band":"hot","label":"Hiring now","p_open":1,"p_active":0.903,"p_room":1,"age_days":0,"expected_fill_days":136,"reasons":["conf:5","velocity","win:early","comp:brand"],"computed_at":"2026-09-26T05:45:00Z"},"pay":null,"html_url":"https://alion.io/job/avepoint-customer-lifecycle-marketing-manager","json_url":"https://alion.io/job/avepoint-customer-lifecycle-marketing-manager.json","meta":{"generated_at":"2026-09-27T00:48:10Z","cache_seconds":300,"methodology":"https://alion.io/methodology","terms":"https://alion.io/terms","contact":"https://alion.io/contact","api":"https://alion.io/developers","usage":{"tier":"crawler","counted_by":"address","units_charged":1,"used_today":721,"day_limit":5000,"remaining_today":4279,"minute_limit":60,"resets_at":"2026-09-28T00:00:00Z"}}}