{"id":3706715,"url":"https://alion.io/job/avery-dennison-principal-software-engineer-digital-media","title":"Principal Software Engineer - Digital Media","company":{"id":4574,"name":"Avery Dennison","domain":"averydennison.com","url":"https://alion.io/company/avery-dennison","size_band":"5000+","is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"SmartRecruiters","truth_index":{"grade":"B","score":75,"open_postings":41,"ghost_share":0,"stale_share":1,"repost_share":0,"time_to_fill_p50_days":27,"computed_at":"2026-11-04T06:34:25Z"}},"role":"Backend","role_family":"Backend","seniority":"lead","employment_type":"full_time","work_mode":"hybrid","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["Dallas, United States"],"countries":["US"],"hiring_countries":[],"hiring_countries_total":0,"salary":{"min":120000,"max":180000,"currency":"USD","period":"year","gross":null,"usd_annual":180000},"salary_estimate":null,"experience_years_min":7,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[{"name":".NET","optional":false},{"name":"Angular","optional":false},{"name":"AWS","optional":false},{"name":"Azure","optional":false},{"name":"C#","optional":false},{"name":"CI/CD","optional":false},{"name":"GCP","optional":false},{"name":"Go","optional":false},{"name":"Java","optional":false},{"name":"React.js","optional":false},{"name":"Vue.js","optional":false},{"name":"JavaScript","optional":true},{"name":"TypeScript","optional":true}],"status":"live","first_seen_at":"2026-11-03T20:13:03Z","employer_posted_date":"2026-11-03","last_verified_at":"2026-11-04T16:45:08Z","board_verified":true,"closed_at":null,"days_open":0,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":0},"description":"Why join Avery Dennison:\nWe are a global materials science and digital identification solutions company with locations in over 50 countries, and approximately 35,000 employees worldwide. As a science and innovation company, we believe that diverse teams are stronger teams. We are committed to fostering a culture of curiosity and courage, where you can grow your career with a company that has innovation in its DNA. Founded on creating real-world impact to enable a better future, we strive to provide an open, collaborative culture where diversity of thought is encouraged and respected. Hear from our employees about what it's like working at Avery Dennison. Learn more at www.averydennison.com.\nBenefits:\nAt Avery Dennison, some of the great benefits we provide are:\nLGBTQ+ Inclusive Healthcare Support: This no-cost program helps you find doctors who will treat you with dignity and respect and who are experienced in providing compassionate, high-quality LGBTQ+ healthcare.\n\n401(k) Retirement Savings Plan: Avery Dennison supports your retirement readiness financially through company contributions to the 401(k) Plan. You receive an automatic contribution of 3% of eligible pay (even if you contribute $0) plus a matching contribution of 50% on the first 7% of eligible pay you contribute.\n\nComprehensive Medical Plan Options: Avery Dennison offers the following medical insurance plan options to best meet your needs and shares your plan costs with you. Choice PPO Plan (Preferred Provider Organization), Health Savings HDHP (High Deductible Health Plan), Variable Copay Plan, Health Maintenance Organization Plan (HMO - Available in Southern Californian only).\n\n100% Paid Parental Leave: Your salary is 100% paid during your approved parental leave of absence as a biological, adoptive, and/or foster parent.\n\n As a Manager, New Initiatives / Digital Media, you will oversee Avery Dennison’s innovative software products and lead cross-functional development teams while directing the software development lifecycle from conception over deployment to operation and maintenance. In this role, you will clarify business needs, contribute to development of long-range system plans, ensure software-related products and services meet the needs of the business, and drive technical standards to ensure quality and minimize technical debt.\nFor this specific position within our retail technology platform, you will empower grocers to modernize their physical stores through Electronic Shelf Labels (ESLs), in-store printing, and digital video screen campaigns. This unique hybrid role blends technical strategy with business execution, starting as a high-level Individual Contributor building solutions before transitioning into a Technical Lead to scale the team. You will constantly evaluate the trade-offs between integrating third-party partners to speed up time-to-market versus building bespoke solutions to create a competitive advantage, ensuring technical investments directly support our path to profitability.\nKey Responsibilities:\nThis is a remote position.\nLead the \"0-to-1\" Phase: Architect and develop software solutions for digital screens and ESL integrations, operating initially as a single contributor.\n\nHardware Integration: Collaborate with third-party hardware vendors to integrate their devices into our centralized platform.\n\nPilot Support: actively support in-store pilots. This includes troubleshooting live production issues and deploying hotfixes to ensure customer success during critical rollouts.\n\nStrategic Evaluation: help leadership determine the technical viability of third-party partners versus building in-house solutions, and provide the technical reality check that ensures our business goals are ambitious yet technically achievable.\n\nTeam Scaling: As the product matures, help hire, onboard, and lead a team of engineers, establishing code quality standards, CI/CD pipelines, and development culture.\n\n Qualifications:\nBachelor’s degree preferably in Computer Science, Engineering or related discipline.\n\n7+ years of professional software engineering experience.\n\nProven experience acting as a Lead, Principal, or Founding Engineer in a startup or high-growth environment.\n\nStrong proficiency in backend development (C#/.NET, Java, or Go) and frontend frameworks (Angular, React, or Vue).\n\nExperience with Cloud Architecture (Azure preferred, AWS/GCP acceptable).\n\n The salary range for this position is $120,000 - $180,000 / year.\nThe hiring base salary range above represents what Avery Dennison reasonably expects to pay for this position as of the date of this posting. Actual salaries will vary within the range, and in some circumstances may be above or below the range, based on various factors including but not limited to a candidate’s relevant skills, experience, education and training, and location, as well as the job scope and complexity, responsibilities, and regular and/or necessary travel required for the position, which may change depending on the candidate pool. Avery Dennison reserves the right to modify this information at any time, subject to applicable law.\nEqual Opportunity Employer\nAvery Dennison is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability, protected veteran status, or any other protected status.\nReasonable Accommodations Notice\nIf you require accommodations to view or apply for a job, alternative methods are available to submit an application. Please contact (440) 534-6000 or  to discuss reasonable accommodations.\nIdentity Verification Notice\nTo maintain the integrity of our hiring process and protect our candidates from identity fraud, we require video and/or in-person interviews. As part of this verification, we may also ask you to take a brief photo. 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