{"id":2666262,"url":"https://alion.io/job/avid-lifecycle-marketing-manager","title":"Lifecycle Marketing Manager","company":{"id":42907,"name":"Avid","domain":"avid.com","url":"https://alion.io/company/avid-com","size_band":"501-1000","is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"Workday","truth_index":null},"role":"Marketing","role_family":"Marketing","seniority":"middle","employment_type":"full_time","work_mode":"remote","remote_scope":"stated_countries","remote_scope_basis":"posting_text","remote_working_hours":{"label":"ET","utc_offset_min":-5,"utc_offset_max":-5},"hiring_geo_confidence":"explicit","locations":["Philippines"],"countries":["PH"],"hiring_countries":["US","PH"],"hiring_countries_total":2,"salary":null,"salary_estimate":{"min_usd":13000,"max_usd":25000,"period":"year","method":"role_seniority_country_cell","sample_n":10},"experience_years_min":3,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[{"name":"Amplitude","optional":false},{"name":"Braze","optional":false},{"name":"GA4","optional":false},{"name":"GDPR","optional":false},{"name":"Looker","optional":false},{"name":"Salesforce","optional":false}],"status":"live","first_seen_at":"2026-09-29T00:00:00Z","employer_posted_date":"2026-09-29","last_verified_at":"2026-10-16T08:24:09Z","board_verified":true,"closed_at":null,"days_open":17,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":17},"description":"It's fun to work in a company where people truly BELIEVE in what they're doing!\nWe're committed to bringing passion and customer focus to the business.\nJob Summary\nThe Lifecycle Marketing Manager turns lifecycle strategy into scalable, measurable customer engagement campaigns for Avid's direct-to-consumer subscription business. This role owns assigned programs from planning through execution, launch, measurement, and optimization, bringing together cross-functional partners and ensuring work is delivered accurately and on time.\nThe ideal candidate is a hands-on lifecycle or CRM marketer with strong program management, campaign operations, analytical thinking, and cross-functional leadership skills. You can turn a business objective into a clear engagement plan, keep work moving, and use results to improve what comes next.\nThis is an individual contributor role. The Lifecycle Marketing Manager owns campaign development start to finish and the program management of their assigned campaigns, not people management.\nWHAT YOU WILL DO\nLifecycle Strategy & Campaign Ownership\nOwn end-to-end lifecycle programs from business brief and strategy through execution, launch, measurement, optimization, and post-campaign analysis.\nTurn business and customer objectives into campaign plans covering audiences, messaging, channels, dependencies, timelines, and success metrics.\nManage multiple campaigns at once, identify risks and blockers to keep work moving to launch.\nOwn programs across prospect conversion, onboarding, engagement, retention, renewal, win-back, and expansion.\nCampaign Execution, Audience & Quality\nOwn campaign execution across email (using Knak), in-app messaging, onsite experiences, and other lifecycle channels, including campaign setup and execution in Braze.\nDefine segmentation, eligibility, personalization, and suppression requirements; partner with Data to validate logic, data availability, and reporting.\nOwn campaign QA and readiness, including personalization, dynamic content, offers and pricing, suppression, links, landing pages, test sends, rendering, and launch checks.\nMonitor campaigns after launch and act quickly on issues affecting customer experience or business performance.\nMeasurement & Optimization\nDefine KPIs and measurement plans with Data and Analytics, and use Braze, Looker Reports, Google Analytics, Salesforce, Amplitude, and other available sources to assess performance.\nTurn campaign results and customer behavior into clear insights, business implications, and recommendations, not just reporting.\nPlan and manage A/B and other controlled tests, document learnings, and apply results to future campaigns.\nCross Functional Leadership & Process Improvements\nLead cross-functional team meetings for assigned campaigns, driving alignment, decisions, and next steps across partner teams.\nLead day-to-day coordination across Product Marketing, Market Solutions, Content, eCommerce, Digital Operations, Creative Services, Growth, Data, and Engineering.\nCreate clear briefs, requirements, timelines, and decision points; define lifecycle requirements and drive technical needs through Engineering and Product Technology teams.\nWork with the Growth team to establish improvements to the customer journeys across acquisition and lifecycle engagement campaigns.\nWHO YOU ARE\nLifecycle / CRM Marketer: 3+ years of experience in lifecycle, CRM, retention, subscription, digital marketing, or a related discipline, with demonstrated program ownership.\nStrong Program Owner: Organized, proactive, and comfortable taking an objective from idea to launch while managing dependencies and deadlines.\nCampaign Operations Expert: Detail-oriented and experienced launching personalized, multi-audience campaigns at scale.\nMarketing Automation Proficient: Hands-on experience with Braze, Knak, Salesforce, or a comparable lifecycle/CRM platform. Braze strongly preferred.\nCustomer & Subscription Mindset: Understanding of free-to-paid, trial, onboarding, engagement, renewal, churn prevention, win-back, expansion, and cross-sell.\nAnalytical & Insight-Oriented: Able to interpret performance and turn data into specific actions; experience with Looker, GA4, Amplitude, Salesforce, or similar tools is valuable.\nCross-Functional Collaborator: Comfortable working with Creative, Copywriter, Content, Data, eCommerce team, Marketing Operations, Web, Product Marketing, Growth, and Product Technology Group.\nCompliance-Aware and Technically Comfortable: Working knowledge of CAN-SPAM, GDPR, and applicable requirements; basic HTML/CSS for email troubleshooting is preferred.\nCreative Industry Interest: Experience or genuine interest in music production, audio, music notation, video, post-production, or related creative industries is a plus.\nEducation: Bachelor's degree or equivalent experience required.\nLocation & Availability: Based in Philippines, with the ability to work hours aligned to US Eastern Time.\nLanguage: Fluent written and spoken English required.\nWHAT SUCCESS LOOKS LIKE & PREFERRED QUALIFICATIONS\nWhat Success Looks Like\nPrograms launch on time, accurately, and with measurable outcomes.\nCross-functional teams receive clear briefs and requirements, and campaign performance consistently leads to actionable optimization.\nLifecycle programs become more scalable through stronger processes, QA, testing, personalization, and automation.\nPreferred Qualifications\nD2C subscription or SaaS experience.\nLifecycle experience across multiple products, customer segments, or geographies.\nExperience with Braze: canvas, segmentation, personalization, or campaign analytics.\nExperience managing structured experimentation programs and distributed or global teams.\nAvid is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.\n#LI-Remote #L1-CME1\nIf you like wild growth and working with happy, enthusiastic over-achievers, you'll enjoy your career with us!","description_format":"text","description_chars":5978,"description_truncated":false,"requirements":{"experience_years_min":3,"management_years_min":null,"team_size_min":null,"manages_managers":false,"education":null,"security_clearance":false,"languages":[{"language":"English","level":"All levels","optional":false}]},"benefits":[],"hiring_locations":[{"name":"United States","iso":"US","kind":"country"},{"name":"Philippines","iso":"PH","kind":"country"}],"hiring_excludes":[],"relocation_offered":false,"industries":[],"lifecycle":[{"event":"open","at":"2026-10-16T02:38:41Z"}],"visa":[],"liveness":{"score":77,"band":"hot","label":"Hiring now","p_open":1,"p_active":0.86,"p_room":0.9,"age_days":17,"expected_fill_days":32,"reasons":["conf:3","win:mid"],"computed_at":"2026-10-16T05:45:00Z"},"pay":null,"html_url":"https://alion.io/job/avid-lifecycle-marketing-manager","json_url":"https://alion.io/job/avid-lifecycle-marketing-manager.json","meta":{"generated_at":"2026-10-16T21:33:34Z","cache_seconds":300,"methodology":"https://alion.io/methodology","terms":"https://alion.io/terms","contact":"https://alion.io/contact","api":"https://alion.io/developers","about":"Alion is a live layer of people, companies and AI agents: who they are, whether they are real and active right now, what they do and how to work with them, readable by people and by agents and paid per call.","catalog":"https://alion.io/catalog.json","usage":{"tier":"crawler_verified","counted_by":"address","units_charged":1,"used_today":2602,"day_limit":null,"remaining_today":null,"minute_limit":300,"resets_at":"2026-10-17T00:00:00Z"}},"offers":[{"id":"company.slices","title":"One company in depth, by slice","status":"live","price":{"credits":0.02,"usd":0.002,"plus_per_slice":{"credits":0.05,"usd":0.005}},"unit":"per company, plus each slice with data","note":"the employer in depth","call":{"mcp_tool":"get_company","arguments":{"id":42907},"rest":"https://alion.io/mcp/rest/get_company?id=42907"},"human":"https://alion.io/catalog?offer=company.slices&for=job%2Favid-lifecycle-marketing-manager"},{"id":"market.stats","title":"A market slice: pay, demand and time to fill","status":"live","price":{"credits":1,"usd":0.1},"unit":"per slice","note":"pay, demand and time to fill for this role and place","call":{"mcp_tool":"market_stats"},"human":"https://alion.io/catalog?offer=market.stats&for=job%2Favid-lifecycle-marketing-manager"},{"id":"job.search","title":"Open jobs by role, technology, place, pay and visa","status":"live","price":{"credits":0.02,"usd":0.002},"unit":"per posting in a list","note":"similar open postings","call":{"mcp_tool":"search_jobs"},"human":"https://alion.io/catalog?offer=job.search&for=job%2Favid-lifecycle-marketing-manager"},{"id":"company.verify","title":"Is this company real and active right now","status":"pilot","price":null,"unit":"per company","request":{"url":"https://alion.io/catalog/request","method":"POST","body":"{\"offer\": \"company.verify\", \"for\": \"job/avid-lifecycle-marketing-manager\", \"note\": \"what you need it for\"}"},"human":"https://alion.io/catalog?offer=company.verify&for=job%2Favid-lifecycle-marketing-manager"}]}