{"id":298119,"url":"https://alion.io/job/avomind-commercial-director-germany","title":"Commercial Director - Germany","company":{"id":6482,"name":"Avomind","domain":"avomind.com","url":"https://alion.io/company/avomind","size_band":"51-200","is_staffing_agency":true,"employer_type":"agency","is_intermediary":false,"listed_via":null,"ats_vendor":"Workable","truth_index":{"grade":"A","score":95,"open_postings":203,"ghost_share":0,"stale_share":0,"repost_share":0,"time_to_fill_p50_days":280,"computed_at":"2026-10-21T05:46:15Z"}},"role":"Sales","role_family":"Sales","seniority":"head","employment_type":"full_time","work_mode":"on_site","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"explicit","locations":["Hamburg, Germany"],"countries":["DE"],"hiring_countries":[],"hiring_countries_total":0,"salary":null,"salary_estimate":{"min_usd":92000,"max_usd":229000,"period":"year","method":"role_seniority_country_remote_cell","sample_n":27},"experience_years_min":null,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[],"status":"live","first_seen_at":"2026-08-17T00:00:00Z","employer_posted_date":"2026-08-17","last_verified_at":"2026-10-21T16:59:20Z","board_verified":true,"closed_at":null,"days_open":65,"trust":{"level":"ok","repost_count":0,"flags":["company_stale"],"days_open":65},"description":"Role Overview\nOur client is a growing European cruise operator known for its no-fly cruises departing from UK and European homeports. Building on this foundation, they are launching a new German-speaking brand - and are seeking a Commercial Director to establish and lead it.\nThis is a rare opportunity to build a cruise business from the ground up. The successful candidate will be responsible for developing the German market, establishing the local organisation, building strong distribution partnerships and leading the successful launch and long-term growth of the business.\nKey Responsibilities\nReporting to the UK Executive Team, the Commercial Director will act as the senior representative and public face of our client in Germany. Working closely with specialist teams across Finance, Marketing, Revenue Management, Operations, Customer Service and Legal, the role is primarily focused on commercial leadership, business development and market growth rather than technical functional expertise.\nThe successful candidate will be an entrepreneurial leader who enjoys building businesses, developing relationships and creating high-performing teams. They will combine strategic thinking with a practical, hands-on approach and be comfortable operating within a fast-moving international organisation.\nStrategic Leadership\nDevelop and execute the German market-entry strategy in alignment with the Group’s objectives.\nPrepare and maintain the German business plan, including commercial, operational and financial priorities.\nLead the establishment and development of the german branch from start-up through launch and into commercial maturity.\nIdentify growth opportunities, strategic partnerships and relevant customer segments.\nProvide market intelligence and strategic insight to the UK Executive Team.\nRepresent or client at industry events, trade shows, conferences and media engagements.\nEstablish the company as a credible and respected participant in the German cruise market.\nAct as the principal link between the German business and the UK Executive Team.\nLaunch Programme Leadership\nLead the German market launch programme and coordinate the local delivery of all relevant workstreams.\nDevelop and maintain an integrated launch plan with clear milestones, dependencies and accountabilities.\nCoordinate activity across commercial, marketing, finance, legal, technology, customer service and operational teams.\nEnsure that the business is ready to accept bookings, support customers and operate successfully within the agreed timetable.\nIdentify launch risks and ensure appropriate mitigation and escalation.\nSupport the planning and delivery of the formal market launch, including ITB Berlin and other key trade events.\nEnsure that the German organisation, customer proposition and distribution network are in place prior to ITB Berlin in March 2027.\nCommercial and Sales Leadership\nLead the development and performance of all German sales channels, including the travel trade, direct sales and online distribution (in conjunction with the UK digital team).\nDeliver annual revenue, passenger volume, occupancy and yield targets.\nBuild long-term relationships with German travel agency groups, co-operatives, cruise specialists, tour operators and online partners.\nDevelop the trade sales strategy, commission framework and partner-support model.\nLead negotiations with key commercial and distribution partners.\nWork closely with UK Digital team to develop the direct sales proposition, including the website, contact centre, CRM and digital acquisition channels.\nProvide market input into itinerary planning, product design, launch timing and pricing strategy.\nWork closely with UK revenue management teams to optimise pricing, inventory and promotional activity.\nMonitor market performance, competitor activity, customer trends and distribution developments.\nIdentify and manage relevant charter, group and partnership opportunities.\nEnsure that commercial activity supports both short-term launch objectives and long-term brand value.\nBusiness Operations\nEstablish and oversee the day-to-day operation of the German office.\nEnsure effective processes, governance and communication between the German business and UK Head Office.\nCoordinate local business readiness across all customer-facing and support functions.\nMaintain high standards of pre-cruise and post-cruise customer service.\nEnsure the German customer journey is appropriately localised, including language, documentation, payment processes and communications.\nManage local suppliers, professional advisers and service providers appointed by the group.\nWork with the Group’s operational teams to support homeport readiness, embarkation arrangements and local port relationships.\nProvide appropriate sailing-day and in-season support to the ship and onboard management team.\nEnsure that local operational issues are resolved quickly and effectively.\nFinancial Leadership\nDeliver the agreed commercial and financial objectives for the German business.\nDevelop annual budgets and forecasts in partnership with the UK Finance team.\nMonitor business performance against agreed revenue, profitability and budget targets.\nSupport the implementation of local banking and payment arrangements where required.\nProvide regular commercial and operational reporting to the UK Executive Team.\nEnsure the German business operates within agreed financial governance and delegated authority.\nRegulatory and Compliance\nEnsure the German business operates in accordance with applicable travel, consumer and employment legislation.\nWork closely with specialist legal, tax and compliance advisers appointed by the Group.\nSupport the implementation of DRSF and other regulatory requirements within the German operation.\nEnsure local customer processes and communications reflect agreed legal and regulatory standards.\nEscalate significant legal, regulatory or reputational issues to the UK Executive Team as appropriate.\nPeople Leadership\nRecruit, lead and develop a high-performing German team.\nWorking closely with the UK Executive team, determine the appropriate local organisational structure and recruitment priorities.\nEstablish clear objectives, responsibilities and standards of accountability.\nCreate a collaborative, entrepreneurial culture aligned with our client's values.\nEnsure effective cooperation between German employees and central Group functions.\nDevelop local capability while making appropriate use of shared services and Group expertise.\nDrive employee engagement, development and retention.\nAct as a visible and credible leader for the German organisation.\nBrand and Marketing Leadership\nAct as guardian of our client's brand in Germany.\nLead the development of a distinctive German market positioning and customer proposition.\nEnsure that the brand is credible, relevant and differentiated within the German cruise market.\nOversee the local marketing strategy in partnership with central marketing teams.\nSupport the development of brand identity, campaigns, customer communications and launch activity.\nEnsure consistency across trade, consumer, digital, PR and onboard communications.\nBuild relationships with German travel media, consumer media and industry influencers.\nDrive brand awareness, customer acquisition and repeat business.\nEnsure that the German guest proposition is reflected consistently across the booking journey and onboard experience.\nStakeholder Management\nBuild trusted relationships with the UK Executive Team and Group functional leaders.\nEstablish strong relationships with key travel-trade partners and industry organisations.\nRepresent the business with homeports, port authorities, tourism organisations and local stakeholders.\nDevelop appropriate relationships with CLIA Germany and other relevant industry bodies.\nAssist the UK team where required with local relationships such as DRSF, legal advisers, tax advisers, banking partners and professional-service firms.\nAct as a senior spokesperson for our client with customers, partners and the media.\nProtect and enhance the reputation of our client.\nRequirements\nSignificant senior leadership experience within the cruise, tour operating, travel distribution, tourism or premium hospitality sectors.\nCruise industry experience is highly desirable.\nStrong commercial leadership with a demonstrable record of growing revenue, developing partnerships and delivering profitable growth.\nExperience launching or developing a new business, brand, market or product would be advantageous.\nStrong understanding of the German travel market and distribution landscape.\nExperience building and leading high-performing, multi-functional teams.\nCommercial responsibility for a business or business unit, including budgets and financial performance.\nExcellent negotiation, influencing and stakeholder management skills.\nExperience working with executive leadership teams within an international business.\nFluent German and English, both written and spoken.\nStrong strategic thinking, commercial judgement and decision-making ability.\nPersonal Attributes\nEntrepreneurial and commercially driven.\nPassionate about building a successful business.\nStrong leadership presence with the ability to inspire confidence.\nComfortable operating in a start-up environment.\nHighly collaborative and relationship focused.\nDecisive, pragmatic and resilient.\nHands-on and willing to get involved in the detail when required.\nExcellent communicator with strong influencing skills.\nCustomer focused with a passion for delivering exceptional experiences.\nHigh levels of integrity, professionalism and personal accountability.\nKey Performance Measures\nPerformance measures will evolve as the business moves from establishment through launch and into operation. They are expected to include:\nDelivery of agreed market-entry and launch milestones.\nSuccessful establishment of the German business and local team.\nReadiness of the booking, distribution and customer-service operation.\nRevenue, passenger volume, occupancy and yield performance.\nDevelopment of national travel-trade distribution.\nAchievement of budget and profitability targets.\nBrand awareness and customer-acquisition performance.\nCustomer satisfaction, service quality and repeat-booking measures.\nEmployee engagement, capability and retention.\nQuality of stakeholder, industry and partner relationships.\nSuccessful delivery of the maiden season and subsequent growth plan.\nThis is a highly visible leadership position offering genuine autonomy, broad responsibility and the opportunity to establish a distinctive new entrant in the German cruise market.","description_format":"text","description_chars":10649,"description_truncated":false,"requirements":{"experience_years_min":null,"management_years_min":null,"team_size_min":null,"manages_managers":false,"education":null,"security_clearance":false,"languages":[{"language":"German","level":"Advanced (C1)","optional":false},{"language":"English","level":"Advanced (C1)","optional":false}]},"benefits":["Growth opportunities"],"hiring_locations":[{"name":"Germany","iso":"DE","kind":"country"}],"hiring_excludes":[],"relocation_offered":false,"industries":[],"lifecycle":[{"event":"open","at":"2026-09-05T14:54:59Z"}],"visa":[],"liveness":{"score":43,"band":"fade","label":"Fading","p_open":1,"p_active":0.542,"p_room":0.8,"age_days":65,"expected_fill_days":280,"reasons":["conf:3","agency","velocity","win:early","crowd:brand"],"computed_at":"2026-10-21T05:46:15Z"},"pay":null,"html_url":"https://alion.io/job/avomind-commercial-director-germany","json_url":"https://alion.io/job/avomind-commercial-director-germany.json","meta":{"generated_at":"2026-10-21T17:03:12Z","cache_seconds":300,"methodology":"https://alion.io/methodology","terms":"https://alion.io/terms","contact":"https://alion.io/contact","api":"https://alion.io/developers","about":"Alion is a live layer of people, companies and AI agents: who they are, whether they are real and active right now, what they do and how to work with them, readable by people and by agents and paid per call.","catalog":"https://alion.io/catalog.json","usage":{"tier":"crawler_verified","counted_by":"address","units_charged":1,"used_today":24030,"day_limit":null,"remaining_today":null,"minute_limit":300,"resets_at":"2026-10-22T00:00:00Z"}},"offers":[{"id":"company.slices","title":"One company in depth, by slice","status":"live","price":{"credits":0.02,"usd":0.002,"plus_per_slice":{"credits":0.05,"usd":0.005}},"unit":"per company, plus each slice with data","note":"the employer in depth","call":{"mcp_tool":"get_company","arguments":{"id":6482},"rest":"https://alion.io/mcp/rest/get_company?id=6482"},"human":"https://alion.io/catalog?offer=company.slices&for=job%2Favomind-commercial-director-germany"},{"id":"market.stats","title":"A market slice: pay, demand and time to fill","status":"live","price":{"credits":1,"usd":0.1},"unit":"per slice","note":"pay, demand and time to fill for this role and place","call":{"mcp_tool":"market_stats"},"human":"https://alion.io/catalog?offer=market.stats&for=job%2Favomind-commercial-director-germany"},{"id":"job.search","title":"Open jobs by role, technology, place, pay and visa","status":"live","price":{"credits":0.02,"usd":0.002},"unit":"per posting in a list","note":"similar open postings","call":{"mcp_tool":"search_jobs"},"human":"https://alion.io/catalog?offer=job.search&for=job%2Favomind-commercial-director-germany"},{"id":"company.verify","title":"Is this company real and active right now","status":"pilot","price":null,"unit":"per company","request":{"url":"https://alion.io/catalog/request","method":"POST","body":"{\"offer\": \"company.verify\", \"for\": \"job/avomind-commercial-director-germany\", \"note\": \"what you need it for\"}"},"human":"https://alion.io/catalog?offer=company.verify&for=job%2Favomind-commercial-director-germany"}]}