{"id":2174924,"url":"https://alion.io/job/awaze-marketing-insight-analytics-manager","title":"Marketing Insight & Analytics Manager","company":{"id":668773,"name":"Awaze","domain":"awaze.com","url":"https://alion.io/company/awaze","size_band":"201-500","is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"Teamtailor","truth_index":{"grade":"A","score":88,"open_postings":3,"ghost_share":0,"stale_share":0.667,"repost_share":0,"time_to_fill_p50_days":21,"computed_at":"2026-10-27T05:46:45Z"}},"role":"Analytics","role_family":"Analytics","seniority":null,"employment_type":"full_time","work_mode":"hybrid","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["Manchester, United Kingdom"],"countries":["GB"],"hiring_countries":[],"hiring_countries_total":0,"salary":null,"salary_estimate":{"min_usd":44000,"max_usd":90000,"period":"year","method":"role_country_seniority_unknown","sample_n":276},"experience_years_min":null,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[{"name":"Looker","optional":false},{"name":"Microsoft Excel","optional":false},{"name":"Outlook","optional":false},{"name":"Power BI","optional":false},{"name":"Tableau","optional":false},{"name":"Google BigQuery","optional":true},{"name":"Python","optional":true},{"name":"Snowflake","optional":true},{"name":"SQL","optional":true}],"status":"live","first_seen_at":"2026-10-09T10:02:11Z","employer_posted_date":"2026-10-09","last_verified_at":"2026-10-26T19:11:38Z","board_verified":true,"closed_at":null,"days_open":17,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":17},"description":"Marketing Insight & Analytics Manager - Maternity Cover\nMarketing Effectiveness & Analytics | Fixed-term contract (c. 12 months)\nJoin the team at the heart of understanding how marketing activity drives commercial performance across Awaze’s portfolio of brands. As Marketing Insight & Analytics Manager, you will be the analytical engine behind two connected areas of the team: commercial marketing insight - how our marketing plan, targets, and forecasts are tracking - and marketing performance insight - what is driving movements in bookings, revenue, and paid media efficiency, and why.\nYou will support the Marketing Effectiveness & Analytics lead providing the hands-on analysis, reporting, and investigation that keeps both areas running through a period of maternity cover. You will become the team’s go-to expert on our marketing database and dashboards - the person who knows what the data means, which metrics matter, and how to get from a question to an answer. This is a broad, hands-on, mid-level role, with the Marketing Effectiveness & Analytics lead providing context, and ownership of senior stakeholder decisions.\nYour mission\nReporting directly to the Marketing Analytics & Effectiveness Lead, you will ensure the business has a trusted, commercially meaningful view of marketing performance. You will own the accuracy, consistency and interpretation of marketing performance reporting and analytical outputs, getting beneath movements in bookings, revenue and channel efficiency to explain what changed, why it changed and what action should follow.\nYou will work closely with the Senior Marketing Analytics Manager, who leads strategic commercial planning, the bottom-up forecast and the senior performance narrative. Your role is to provide the analytical depth behind this work: understanding what is genuinely happening within each channel, identifying the drivers of performance and providing the evidence and insight that shape strategic recommendations.\nThis goes beyond producing reports or completing predefined analysis. You will independently identify the questions that matter, determine the analysis required, challenge misleading or incomplete interpretations, and turn complex marketing, customer and commercial data into clear implications and recommended actions for stakeholders across Paid Media, Finance and Commercial.\nWhat you’ll be doing\nMarketing database & insight\nBecome the team’s go-to expert on the marketing performance cube and its supporting dashboards, which bring together tracked performance metrics such as sessions, bookings, channel activity and booking behaviour. Understand how the data is structured, how each metric is defined and how to use it to answer commercial performance questions.\nGuide the wider team on reporting - advising on the right metrics to report, how to interpret them, and where reported numbers can mislead\nUse the marketing performance cube to identify what is driving changes across brands, channels, source markets, destinations and regions; translate the findings into clear commercial implications and recommended actions, working with the relevant teams to track whether those actions improve performance.\nDiagnose movements in sessions, bookings, conversion, revenue, spend, contribution, CPB, IPB, and ROI, separating genuine performance drivers from normal volatility and reporting noise\nAnalyse audience profiles, customer behaviour, and market trends to identify shifts in demand - and what they mean for where and how we market\nEvaluate campaigns and marketing efficiency, connecting paid media activity with demand, seasonality, pricing, and availability\nReconcile differences between platform reporting, GA4, attribution outputs, and internal bookings and revenue data, flagging where tracking or methodology may distort conclusions\nInvestigate ad hoc performance, trading, channel, and campaign questions from across Marketing, Finance, and Commercial\nGo To Market, Forecasting & commercial planning support\nOwn the quarterly Go to Market (GTM) planning process, setting the timetable, coordinating inputs across Marketing and ensuring plans, budgets, targets and assumptions are brought together into a clear and consistent cross-brand view.\nUse insight from the marketing performance cube to build the evidence base for each GTM cycle, identifying the channel, customer, source-market and booking trends that should shape marketing priorities.\nWork with the Senior Marketing Analytics Manager, brand teams and channel leads to translate performance insight into marketing strategy, challenging assumptions and highlighting the opportunities, risks and trade-offs that need to be addressed.\nSupport the Senior Marketing Analytics Manager in validating the bottom-up marketing forecast against current channel performance, flagging early where emerging signals suggest that bookings, spend or efficiency assumptions are over- or under-stated.\nMaintain accurate working views of the marketing forecast and commercial plan, sourcing the required inputs, reconciling inconsistencies and ensuring the numbers reflect the latest performance outlook.\nTrack delivery against agreed marketing plans, targets, CPBs and ROAS thresholds, identifying material risks and opportunities and recommending where plans may need to change.\nPrepare the analysis, narrative and supporting materials for Go to Market sessions and regular Finance playbacks, including variance analysis, performance drivers and clear evidence behind proposed actions.\nReporting, measurement & ways of working\nRun the trading and marketing reporting cadence - daily, weekly, and month-to-date views\nMaintain and improve dashboards, trading views, and automated reporting so they surface the drivers behind performance, not just top-line metrics\nEnsure performance media data is accurate across all brands and channels - validating that spend, relative impact, and business effect are captured correctly\nUse automation and AI tools where appropriate to reduce manual reporting effort and increase the speed and quality of insight delivery\nDeliver deep-dive analysis that informs marketing plans - using your command of the marketing database to move from question to insight to recommendation\nWho we’re looking for\nYou enjoy getting under the skin of performance data, asking commercial questions, and turning analysis into something people can act on. You are comfortable working across two workstreams with competing priorities, taking direction from two leads, and managing your own workload. You are naturally curious, highly numerate, and confident presenting what you find.\nYou’ll bring:\nSolid experience analysing marketing, digital, or commercial performance in a high-volume, multi-channel business\nStrong Excel and analytical skills, with confidence in reporting tools such as Tableau, GA4, Looker Studio, or Power BI\nGenuine data literacy: you quickly learn how a marketing database is structured and become the go-to person on its metrics and definitions\nWorking knowledge of digital channel performance - spend, traffic, conversion, CPB, ROAS - across PPC, SEO, Social, and CRM, with the credibility to discuss it with channel managers\nExperience tracking performance against targets, forecasts, and prior-year benchmarks, with the commercial judgement to separate what is material from what is noise\nClear written and verbal communication - you can turn analysis into a narrative that lands with both technical and non-technical audiences\nStrong analytical interpretation and communication skills: you can move beyond reporting what the numbers say to explain why performance has changed, what it means commercially and what action should follow, articulating the story clearly to both technical and non-technical audiences.\nA proactive, organised approach to managing competing priorities across two workstreams\nNice to have:\nExposure to marketing measurement techniques - incrementality testing, attribution modelling, or marketing mix modelling\nSQL or database querying skills, or experience with BigQuery, Snowflake, Python, or automated reporting pipelines\nBackground in travel, e-commerce, or other high-volume, multi-inventory consumer businesses\nHow you’ll make an impact\nKeep insight and reporting continuity through the cover period - stakeholders in Paid Media, Finance, and Commercial notice no drop in quality or speed\nGive the two leads a trusted analytical partner: accurate working forecast views, well-evidenced channel narratives, early risk flags, and playback materials that stand up to challenge\nBecome the recognised expert on the marketing database - the person the team trusts on which metrics to report and what the numbers actually mean\nEstablish trusted marketing data for the broader teams - one accurate, consistent view of spend, impact, and performance that Marketing, Finance, and Commercial can build plans on\nMove dashboards and reporting from describing results to explaining drivers and implications\nReduce manual reporting effort through better automation and repeatable insight workflows\nWhy you’ll want to work at Awaze\nWe offer a versatile position in a strong professional and social environment, one you’ll have the opportunity to influence and help shape. You’ll be part of an international company that invests in the future, and join a dynamic, fast-paced department with skilled and committed colleagues who support each other.\nWe’re a people-first business, and we know that our success starts with our teams.\nHere’s a glimpse of what you’ll enjoy:\nGenerous discounts on holidays across our brands\nFlexible hybrid working - with the autonomy to work how you work best\nUnusual breadth for a fixed-term role: exposure to commercial planning, forecasting, paid media measurement, and marketing effectiveness in a single seat\nAbout Awaze\nOur mission is clear - to create amazing holidays with Europe’s widest choice of holiday homes.\nWith more than 110,000 properties across Europe, we are the largest managed vacation rentals business in the region. Our ambition is not only to be the biggest, but the best provider of holiday homes in Europe.\nAs travel continues to evolve, we are focused on what comes next. We will keep strengthening our relationships with guests and homeowners, continuously improving the way we work, and delivering strong performance. By making things simpler and smarter, we are building a business that is ready for what’s next - powered by proud, passionate and inclusive people.\nWorth knowing\nWe offer the best of both worlds: the energy of the office and the freedom of home, with hybrid working that lets you have a mix of office and remote work in a fast-paced, collaborative environment.\nWhat’s next?\nIf this sounds like the right next step for you, hit “Apply” and follow the instructions to submit your application. We tailor our recruitment process to each role to give both you and our hiring teams the best possible chance to assess whether this could be the start of a successful collaboration. You’ll hear from us shortly after we’ve reviewed your application.\nWe’re committed to running an inclusive and accessible recruitment process. All applicants will receive equal consideration for employment, and if you have any specific requirements or adjustments needed for the interview, just let us know when you accept your invitation - we’re happy to accommodate.","description_format":"text","description_chars":11415,"description_truncated":false,"requirements":{"experience_years_min":null,"management_years_min":null,"team_size_min":null,"manages_managers":false,"education":null,"security_clearance":false,"languages":[]},"benefits":["Hybrid work"],"hiring_locations":[{"name":"United Kingdom","iso":"GB","kind":"country"}],"hiring_excludes":[],"relocation_offered":false,"industries":["Travel & Tourism","Vacation Rentals","Online Rental Platforms"],"lifecycle":[{"event":"open","at":"2026-10-09T13:49:08Z"}],"visa":[],"liveness":{"score":50,"band":"ok","label":"Likely open","p_open":1,"p_active":0.673,"p_room":0.75,"age_days":17,"expected_fill_days":21,"reasons":["conf:10","win:late"],"computed_at":"2026-10-27T05:46:45Z"},"pay":null,"html_url":"https://alion.io/job/awaze-marketing-insight-analytics-manager","json_url":"https://alion.io/job/awaze-marketing-insight-analytics-manager.json","meta":{"generated_at":"2026-10-27T09:19:10Z","cache_seconds":300,"methodology":"https://alion.io/methodology","terms":"https://alion.io/terms","contact":"https://alion.io/contact","api":"https://alion.io/developers","about":"Alion is a live layer of people, companies and AI agents: who they are, whether they are real and active right now, what they do and how to work with them, readable by people and by agents and paid per call.","catalog":"https://alion.io/catalog.json","usage":{"tier":"crawler_verified","counted_by":"address","units_charged":1,"used_today":10379,"day_limit":null,"remaining_today":null,"minute_limit":300,"resets_at":"2026-10-28T00:00:00Z"}},"offers":[{"id":"company.slices","title":"One company in depth, by slice","status":"live","price":{"credits":0.02,"usd":0.002,"plus_per_slice":{"credits":0.05,"usd":0.005}},"unit":"per company, plus each slice with data","note":"the employer in depth","call":{"mcp_tool":"get_company","arguments":{"id":668773},"rest":"https://alion.io/mcp/rest/get_company?id=668773"},"human":"https://alion.io/catalog?offer=company.slices&for=job%2Fawaze-marketing-insight-analytics-manager"},{"id":"market.stats","title":"A market slice: pay, demand and time to fill","status":"live","price":{"credits":1,"usd":0.1},"unit":"per slice","note":"pay, demand and time to fill for this role and place","call":{"mcp_tool":"market_stats"},"human":"https://alion.io/catalog?offer=market.stats&for=job%2Fawaze-marketing-insight-analytics-manager"},{"id":"job.search","title":"Open jobs by role, technology, place, pay and visa","status":"live","price":{"credits":0.02,"usd":0.002},"unit":"per posting in a list","note":"similar open postings","call":{"mcp_tool":"search_jobs"},"human":"https://alion.io/catalog?offer=job.search&for=job%2Fawaze-marketing-insight-analytics-manager"},{"id":"company.verify","title":"Is this company real and active right now","status":"pilot","price":null,"unit":"per company","request":{"url":"https://alion.io/catalog/request","method":"POST","body":"{\"offer\": \"company.verify\", \"for\": \"job/awaze-marketing-insight-analytics-manager\", \"note\": \"what you need it for\"}"},"human":"https://alion.io/catalog?offer=company.verify&for=job%2Fawaze-marketing-insight-analytics-manager"}]}