{"id":638357,"url":"https://alion.io/job/awaze-senior-conversion-rate-analyst","title":"Senior Conversion Rate Analyst","company":{"id":668773,"name":"Awaze","domain":"awaze.com","url":"https://alion.io/company/awaze","size_band":"201-500","is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"Teamtailor","truth_index":{"grade":"A","score":88,"open_postings":3,"ghost_share":0,"stale_share":0.667,"repost_share":0,"time_to_fill_p50_days":21,"computed_at":"2026-11-05T05:54:30Z"}},"role":"Analytics","role_family":"Analytics","seniority":"senior","employment_type":"full_time","work_mode":"hybrid","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["Manchester, United Kingdom"],"countries":["GB"],"hiring_countries":[],"hiring_countries_total":0,"salary":null,"salary_estimate":{"min_usd":55000,"max_usd":104000,"period":"year","method":"role_seniority_country_remote_cell","sample_n":68},"experience_years_min":null,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[{"name":"A/B Testing","optional":false},{"name":"SQL","optional":false},{"name":"Google BigQuery","optional":true},{"name":"Looker","optional":true},{"name":"Power BI","optional":true},{"name":"Tableau","optional":true}],"status":"live","first_seen_at":"2026-07-28T12:17:27Z","employer_posted_date":"2026-07-28","last_verified_at":"2026-11-05T18:00:58Z","board_verified":true,"closed_at":null,"days_open":100,"trust":{"level":"stale","repost_count":0,"flags":["stale"],"days_open":99},"description":"Join us in shaping how millions of customers discover, book and enjoy holidays across Europe’s leading holiday brands.\nAt Awaze, we're passionate about creating amazing holidays. As Senior Conversion Rate Analyst, you'll play a pivotal role in helping us understand customer behaviour, uncover commercial opportunities, and optimise every stage of the digital customer journey. Working across Marketing, Ecommerce, Product and Commercial teams, you'll combine deep analytical expertise with commercial thinking to identify opportunities that improve conversion, increase revenue and enhance customer experience.\nYour mission\nYour mission is to maximise digital conversion performance across the Awaze portfolio by turning customer behaviour into commercially actionable insight.\nYou'll own the analysis of customer journeys from acquisition through to booking, identifying friction points, diagnosing performance issues and providing evidence-based recommendations that improve conversion and commercial outcomes.\nAs the organisation's expert in digital funnel analysis, you'll partner with stakeholders across the business to ensure decisions are driven by robust analytics rather than opinion. Combining hands-on technical expertise with exceptional communication skills, you'll transform complex data into compelling stories that influence senior stakeholders and deliver measurable business impact.\nYou'll also champion AI-driven opportunities within conversion and customer analytics, identifying innovative ways to enhance insight generation, accelerate analysis, improve predictive capabilities and enable smarter, faster commercial decision-making.\nWhat you'll be doing\nOwn end-to-end conversion analysis across our digital customer journeys, identifying opportunities to improve booking conversion and commercial performance.\n\nUse Google Analytics 4, SQL and other analytical tools to interrogate customer behaviour across acquisition, onsite engagement and conversion funnels.\n\nDefine specifications for robust funnel reporting that highlights customer drop-off, behavioural trends and optimisation opportunities.\n\nAnalyse customer journeys across devices, channels, markets and brands to understand what drives conversion.\n\nPartner with Product, Ecommerce, Marketing and Commercial teams to prioritise optimisation opportunities based on commercial impact.\n\nProduce clear, compelling insights that translate complex analysis into practical recommendations for senior stakeholders.\n\nSupport A/B testing initiatives by partnering with Product teams to define experiments, analyse results and quantify business impact.\n\nDefine requirements for dashboards and automated reporting that provide visibility of conversion performance and key commercial KPIs.\n\nIdentify emerging customer behaviour trends and proactively recommend actions to improve digital performance.\n\nEnsure data quality within GA4 and other analytics platforms, working closely with Engineering and Data teams to maintain trusted measurement.\n\nChampion best practice in digital analytics, customer journey measurement and conversion optimisation across the business.\n\nIdentify and evaluate AI-driven opportunities that improve customer insight, forecasting and commercial performance.\n\nLeverage AI-enabled analytics tools to accelerate analysis, uncover behavioural patterns and improve the efficiency and scalability of conversion insights.\n\nMentor analysts and contribute to raising analytical capability across the wider organisation.\n\nWho we're looking for\nYou'll thrive in this role if you're naturally curious, commercially minded and passionate about understanding customer behaviour. You enjoy solving complex business problems with data and are confident influencing stakeholders through evidence rather than opinion.\nWe're looking for someone who brings:\nSignificant experience in a Senior Digital Analytics, Conversion Rate Optimisation or Ecommerce Analytics role.\n\nExpert-level hands-on experience with Google Analytics 4, including event models, user journeys, custom reporting and conversion measurement.\n\nAdvanced SQL skills with the ability to interrogate large datasets, build reusable queries and uncover commercially valuable insights.\n\nExtensive experience analysing digital conversion funnels and diagnosing customer drop-off across complex ecommerce journeys.\n\nStrong understanding of digital marketing channels, attribution and customer acquisition performance.\n\nExperience supporting experimentation and A/B testing programmes, including statistical interpretation and commercial evaluation.\n\nExceptional communication skills with the ability to present complex analysis through clear, impactful data storytelling for both technical and non-technical audiences.\n\nStrong commercial acumen with a proven track record of influencing decisions that improve revenue, conversion or customer experience.\n\nExcellent stakeholder management skills, with experience working across Product, Marketing, Commercial and Technology teams.\n\nA proactive, collaborative approach with the confidence to work independently while influencing multiple teams and priorities.\n\nAn interest in emerging AI technologies and a proven ability to identify and apply AI-driven solutions that enhance digital analytics, customer insight and commercial decision-making.\n\nIt will be a bonus if you have:\nExperience working in travel, ecommerce or another high-volume digital consumer business.\n\nKnowledge of BigQuery or other cloud-based data warehouses.\n\nExperience building dashboards and visualisations using Power BI, Tableau or Looker Studio.\n\nExperience working across multiple international markets and brands.\n\nHow you'll make an impact\nIncrease online booking conversion through data-driven optimisation.\n\nIdentify high-value commercial opportunities across the customer journey.\n\nImprove understanding of customer behaviour across Awaze's digital ecosystem.\n\nEnable faster, better commercial decisions through trusted analytics and actionable insight.\n\nBuild confidence in conversion reporting and digital performance measurement.\n\nHelp establish a culture where decisions are driven by customer behaviour and evidence.\n\nDeliver measurable improvements in revenue, conversion rate and customer experience across our brands.\n\nWhy you'll want to work at Awaze\nWe offer a versatile position in a strong professional and social environment - one you'll have the opportunity to influence and help shape. You'll be part of an international company that invests in the future and join a dynamic, fast-paced department with skilled and committed colleagues who support each other.\nWe're a people-first business - and we know that our success starts with our teams. Here's a glimpse of what you'll enjoy:\nGenerous discounts on holidays across our brands.\n\nFlexible hybrid working - with the autonomy to work how you work best.\n\nReal opportunities to grow, learn and shape your role, with career progression both vertically and horizontally across countries and functions.\n\nExposure to large-scale digital datasets and sophisticated ecommerce challenges.\n\nThe opportunity to influence strategic decisions using data and insight.\n\nAbout Awaze \nOur mission is clear - to create amazing holidays with Europe’s widest choice of holiday homes. \nWith more than 110,000 properties across Europe, we are the largest managed vacation rentals business in the region. Our ambition is not only to be the biggest, but the best provider of holiday homes in Europe. \nAs travel continues to evolve, we are focused on what comes next. We will keep strengthening our relationships with guests and homeowners, continuously improving the way we work, and delivering strong performance. By making things simpler and smarter, we are building a business that is ready for what’s next - powered by proud, passionate and inclusive people. \nWorth knowing \nWe offer the best of both worlds: the energy of the office and the freedom of home, with hybrid working that lets you enjoy a mix of office and remote work in a fast-paced, collaborative environment.\nWhat’s next? \nIf this sounds like the right next step for you, hit “Apply” and follow the instructions to submit your application. We tailor our recruitment process to each role to give both you and our hiring teams the best possible chance to assess whether this could be the start of a successful collaboration. You’ll hear from us shortly after we’ve reviewed your application. \nWe’re committed to running an inclusive and accessible recruitment process. 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