{"id":2046830,"url":"https://alion.io/job/axim-collaborative-product-marketing-manager","title":"Product Marketing Manager","company":{"id":2044545,"name":"Axim Collaborative","domain":"axim.org","url":"https://alion.io/company/axim","size_band":null,"is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"Paylocity","truth_index":null},"role":"Marketing","role_family":"Marketing","seniority":"middle","employment_type":"full_time","work_mode":"on_site","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["United States"],"countries":["US"],"hiring_countries":[],"hiring_countries_total":0,"salary":null,"salary_estimate":{"min_usd":71000,"max_usd":141000,"period":"year","method":"role_seniority_country_remote_cell","sample_n":1566},"experience_years_min":4,"visa_sponsorship":true,"relocation_package":false,"has_equity":false,"technologies":[{"name":"LinkedIn","optional":false},{"name":"LLM","optional":false},{"name":"YouTube","optional":false}],"status":"live","first_seen_at":"2026-10-07T12:55:16Z","employer_posted_date":"2026-10-07","last_verified_at":"2026-11-03T06:03:13Z","board_verified":true,"closed_at":null,"days_open":26,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":26},"description":"Description\nABOUT AXIM COLLABORATIVE\nAxim Collaborative is a nonprofit that transforms education to work pathways by facilitating collaboration and innovations to build an ecosystem of solutions to drive better outcomes for millions of learners. Axim is a joint endeavor between Harvard and MIT that evolved from the edX® Project, the pioneering online learning platform that launched in 2012. Axim also stewards the Open edX® platform, a highly scalable, free-to-use, open-source learning platform with the aim of making education accessible to everyone, everywhere. Today, the platform and community powers high-quality, innovative online learning for higher education institutions, governments, NGOs, and enterprises worldwide.\nABOUT THE PRODUCT MARKETING MANAGER ROLE\nReporting to the VP, Open edX® Partnerships & Ecosystem Growth, the Product Marketing Manager will work with the team to execute the go-to-market marketing strategies to build demand for the Open edX® platform. This includes building awareness and driving adoption in target market segments and against specific market opportunities. The Product Marketing Manager will be responsible for product marketing support for the Open edX® Project, including content marketing, demand generation, and events management. You will also work closely with the marketing leads of Open edX’s partner ecosystem, business development and product teams to identify market opportunities and drive marketing execution.\nWe are looking for a hands-on, execution-driven marketer who thrives in a builder role. The ideal candidate brings experience marketing technical products, LMS/SMS platforms, or publishing solutions, with a strong focus on driving product adoption and collaborating effectively across partner ecosystems.\nAxim is headquartered in the heart of Kendall Square in Cambridge, MA. This role may be hybrid (for an employee based in MA, ME, NH, RI or VT) or remote (for an employee based in CO, MD or MI). This role requires travel to 6-8 events per year, including some international travel. Additionally, all staff are required to attend in-person programming in Axim’s Cambridge, MA office three times a year.\nRequirements\nCore Responsibilities\nProduct Marketing for Open edX ®and Related Market-Facing Solutions\nExecute product marketing across the core Open edX® platform and solution bundles for distributed through 3rd-party service providers. \nDevelop and maintain positioning, messaging and toolkits for the core platform and named partner solutions, keeping pace with the roadmap.\nTranslate product and technical updates into clear, compelling value propositions-what it is and why it fits-for key buyer personas.\nTailor value propositions to distinct buyer segments: higher ed, workforce development, enterprise Learning and Development.\nImplement the Open edX® brand voice and messaging framework, maintaining consistent positioning across all channels. \nUse competitive intelligence to sharpen positioning and identify opportunities to serve unmet market needs focused on learner impact.\nDeliver market input into new features and partner-built solutions along with Product, Engineering, and ecosystem partners.\nMobilize the Open edX® Marketing Working Group, harnessing their collective talent, time, and domain expertise to execute GTM campaigns and scale outreach.\nContent Marketing and Demand Generation\nContribute content to build brand awareness and lead generation across blog, newsletter, LinkedIn, YouTube, and search and generative engine optimization (SEO/GEO).\nOwn and execute the content calendar supporting brand and demand generation goals across those channels.\nDrive SEO and LLM-discoverability strategy for openedx.org and report against KPIs. \nCo-develop case studies, partner success stories, and other proof-point content with adopting institutions and partners.\nBuild lead-generation assets (webinars, gated content, nurture sequences) tied to demand-gen campaigns.\nEvents Management\nSupport Axim and Open edX's presence at target higher-education and workforce-development conferences, from calls for proposal (CFP) through follow-up.\nHelp maintain the conference and events tracking calendar in collaboration with the broader marketing team.\nDevelop event collateral and coordinate logistics with sponsors and partners.\nCapture and repurpose event content back into the broader content pipeline.\nTrack event-driven leads and attendee follow-through into the demand-gen funnel.\n Basic Qualifications:\nPassion for education access and equity, and alignment with Axim's mission.\nBachelor's degree or equivalent experience.\nExcellent communication skills, written, verbal, and public speaking, with the ability to represent an organization credibly to senior external audiences.\n4+ years in product marketing, with experience marketing a platform or technical product (edtech, SaaS, or open-source a plus). \nComfort translating technical/platform capability into buyer-facing messaging for multiple segments.\nHands-on content creation and content-calendar management experience.\nSEO literacy and familiarity with AI-referrer/LLM-discoverability required.\nExperience supporting conference/event marketing, from planning through follow-up.\nStrong cross-functional collaboration skills. \nFamiliarity with the Open edX® ecosystem, higher ed, or workforce development strongly preferred.\n Additional Qualifications and Skills:\nExperience in a marketing role for an LMS (Learning Management System) or SMS (Student Management System) provider.\nExperience in the education technology (edtech) sector and familiarity with the Open edX® platform or similar open-source learning platforms, particularly learning management systems or higher education institutions.\nInternational experience or cultural fluency, given the global nature of the Open edX® platform service provider ecosystem.\nThis role is exempt under the Fair Labor Standards Act (FLSA). This role is not eligible for visa sponsorship.\n Benefits Statement\nWe offer a comprehensive benefits package including comprehensive medical and dental insurance, generous paid time off, paid parental leave, life and disability insurance, a competitive 401(k) plan and a generous employer match.\nAxim Collaborative is committed to building a diverse and inclusive workplace where everyone is welcomed, valued, and supported. We believe that a diverse workforce is critical to enabling our partners' and the learners they serve to realize their educational and career aspirations. Axim is an equal opportunity employer and encourages people from all experiences, abilities, and perspectives to apply. If reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, and/or to receive other benefits and privileges of employment, please contact HR at \nSalary Description\n$131,000 - $160,000","description_format":"text","description_chars":6909,"description_truncated":false,"requirements":{"experience_years_min":4,"management_years_min":null,"team_size_min":null,"manages_managers":false,"education":null,"security_clearance":false,"languages":[]},"benefits":["Dental insurance","Equity","Parental leave"],"hiring_locations":[],"hiring_excludes":[],"relocation_offered":false,"industries":["Education","Secondary Education"],"lifecycle":[{"event":"open","at":"2026-10-07T19:54:51Z"}],"visa":[],"liveness":{"score":42,"band":"fade","label":"Fading","p_open":1,"p_active":0.757,"p_room":0.55,"age_days":26,"expected_fill_days":25,"reasons":["conf:4","win:tail"],"computed_at":"2026-11-03T05:54:40Z"},"pay":null,"html_url":"https://alion.io/job/axim-collaborative-product-marketing-manager","json_url":"https://alion.io/job/axim-collaborative-product-marketing-manager.json","meta":{"generated_at":"2026-11-03T10:55:50Z","cache_seconds":300,"methodology":"https://alion.io/methodology","terms":"https://alion.io/terms","contact":"https://alion.io/contact","api":"https://alion.io/developers","about":"Alion is a live layer of people, companies and AI agents: who they are, whether they are real and active right now, what they do and how to work with them, readable by people and by agents and paid per call.","catalog":"https://alion.io/catalog.json","usage":{"tier":"crawler_verified","counted_by":"address","units_charged":1,"used_today":15082,"day_limit":null,"remaining_today":null,"minute_limit":300,"resets_at":"2026-11-04T00:00:00Z"}},"offers":[{"id":"company.slices","title":"One company in depth, by slice","status":"live","price":{"credits":0.02,"usd":0.002,"plus_per_slice":{"credits":0.05,"usd":0.005}},"unit":"per company, plus each slice with data","note":"the employer in depth","call":{"mcp_tool":"get_company","arguments":{"id":2044545},"rest":"https://alion.io/mcp/rest/get_company?id=2044545"},"human":"https://alion.io/catalog?offer=company.slices&for=job%2Faxim-collaborative-product-marketing-manager"},{"id":"market.stats","title":"A market slice: pay, demand and time to fill","status":"live","price":{"credits":1,"usd":0.1},"unit":"per slice","note":"pay, demand and time to fill for this role and place","call":{"mcp_tool":"market_stats"},"human":"https://alion.io/catalog?offer=market.stats&for=job%2Faxim-collaborative-product-marketing-manager"},{"id":"job.search","title":"Open jobs by role, technology, place, pay and visa","status":"live","price":{"credits":0.02,"usd":0.002},"unit":"per posting in a list","note":"similar open postings","call":{"mcp_tool":"search_jobs"},"human":"https://alion.io/catalog?offer=job.search&for=job%2Faxim-collaborative-product-marketing-manager"},{"id":"company.verify","title":"Is this company real and active right now","status":"pilot","price":null,"unit":"per company","request":{"url":"https://alion.io/catalog/request","method":"POST","body":"{\"offer\": \"company.verify\", \"for\": \"job/axim-collaborative-product-marketing-manager\", \"note\": \"what you need it for\"}"},"human":"https://alion.io/catalog?offer=company.verify&for=job%2Faxim-collaborative-product-marketing-manager"}],"agent":{"mcp":"https://alion.io/mcp/jobs","mcp_open":"https://alion.io/mcp/open","next":[{"tool":"get_job","arguments":{"id":2046830}},{"tool":"search_jobs","arguments":{"company":"axim.org","detail":"compact"}},{"tool":"match_people","arguments":{"job_id":2046830},"note":"people open to offers who fit this vacancy"}],"note":"The same data through MCP tools: https://alion.io/mcp/open needs no sign-in (compact searches, postings, people); https://alion.io/mcp with an Alion account has everything. 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