BIU:Data Science-Personalization COE
Confirmed on the employer's own hiring board on Oct 21, 2026. First seen by Alion on Oct 12, 2026.
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Science-Personalization COE
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normal'>INTERNAL USAGE:
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Vacancies:
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to:
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normal'>Is a Team
leader?
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normal'>Business:
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normal'>BIU
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normal'>Department: �
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normal'>BIU
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normal'>BIU
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normal'> About BIU
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normal'>Axis Bank�s (Business Intelligence Unit): This is a
high profile team with a mandate to drive data based decisions within the
bank. Reporting in to Head Banking Operations and Transformation, this
department works with all businesses of the bank including retail, small
business and corporate to drive analytics. In terms of functions, the
department has teams focused on all aspects of analytics for the bank
including risk analytics, financial analytics, crime analytics, business and
marketing analytics, building predictive scores, data engineering, business
reporting and data governance roles.
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normal'>AbouttheRole
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margin-left:7.6pt;margin-bottom:.0001pt;line-height:normal'>We are hiring a
seasoned marketing/campaign analytics leader, responsible for scaling
personalization to next level - implement personalization for 100% retail
campaigns. Constant improvisation by flagging what is not working well,
create and implement plan to change creatives/motivations of the nudges for
better conversion.
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normal'>Key
Responsibilities
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- Drive the
personalization agenda and deploy nudges across all retail products.-
credit cards, deposits, retail assets, digital banking etc
- Co-own the
business targets in terms of conversion via personalized campaigns
- Publish regular
reports and insights for tracking the nudge efficiency
- Leverage data
and insights to optimize the nudge efficacy - plan changes /
improvisation as part of monthly release
- Active
participation in PoDs - liaise with business, analytics, data
engineering, marketing & campaign management teams to meet
timelines
normal;vertical-align:baseline'>The role also includes team management - manage a team of
4-6 team members, guide and oversee the delivery of the nudges.
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normal'> Role
Proficiencies:
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- MBA or Master's
degree in Economics, Statistics, Engineer - Comp Science etc.
- Code review and
challenge with test cases experience- Python, PySpark or SparkSQL
- Related years
work experience in the BFSI domain, Telcos, e-commerce
- Strong
analytical acumen and willingness to learn
- Experience in
campaign design / Martech tools (UNICA, Adobe target) etc preferred
- Excellent
written/ verbal communication, analytical, and presentation skills