{"id":2119310,"url":"https://alion.io/job/b12-marketing-manager","title":"Marketing Manager","company":{"id":1833884,"name":"B12","domain":"b12.io","url":"https://alion.io/company/b12-io","size_band":null,"is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"Greenhouse","truth_index":{"grade":"B","score":75,"open_postings":3,"ghost_share":0,"stale_share":1,"repost_share":0,"time_to_fill_p50_days":null,"computed_at":"2026-10-26T05:57:25Z"}},"role":"Marketing","role_family":"Marketing","seniority":"senior","employment_type":null,"work_mode":"remote","remote_scope":"unspecified","remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"inferred","locations":[],"countries":[],"hiring_countries":[],"hiring_countries_total":0,"salary":null,"salary_estimate":{"min_usd":81000,"max_usd":169000,"period":"year","method":"global_role_seniority_cell","sample_n":5512},"experience_years_min":3,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[{"name":"LinkedIn","optional":false}],"status":"live","first_seen_at":"2026-06-06T03:30:05Z","employer_posted_date":"2026-06-06","last_verified_at":"2026-10-27T01:18:23Z","board_verified":true,"closed_at":null,"days_open":142,"trust":{"level":"stale","repost_count":0,"flags":["stale"],"days_open":142},"description":"About the Role\nWe’re an early-stage startup seeking an experienced, creative, and AI-forward Marketing Manager to help grow and scale our marketing efforts. In this role, you’ll develop, test, and expand customer acquisition channels, with a strong emphasis on building scalable channels beyond paid advertising.\nYou’ll be responsible for identifying new growth opportunities, experimenting quickly, improving campaign performance, and helping our product reach far and wide. With our product-led growth strategy, you’ll collaborate across teams to fuel customer acquisition, improve engagement, and expand our customer base.\nResponsibilities\nIdentify, onboard, evaluate, and optimize new marketing channels to drive significant lead volume within target customer acquisition costs.\nBuild and scale marketing channels from zero to meaningful reach, especially outside of paid channels.\nUse AI tools heavily to improve marketing workflows, accelerate experimentation, generate creative concepts, and scale campaign execution.\nDevelop strong written content for ads, emails, landing pages, campaigns, and other marketing materials.\nBuild a library of creative concepts to communicate value to different buyer personas.\nImprove middle-of-funnel conversion rates through messaging and tactics that optimize customer engagement and retention.\nCollaborate with other departments to enhance creative quality and performance in digital marketing campaigns.\nQualifications\nYou have strong startup experience and are comfortable working in a fast-moving, resourceful environment.\nYou are a heavy user of AI tools and know how to apply them to grow, automate, and scale marketing efforts.\nYou have experience scaling a marketing channel from zero to significant reach, ideally beyond paid acquisition.\nYou love brainstorming new concepts, ad creatives, campaign ideas, and messaging.\nYou have experience acquiring small businesses and prosumer customers.\nYou understand how to assess campaign impact and estimate the effort needed to generate results.\nYou can manage multiple projects simultaneously and identify the fastest path to value.\nYou bring a full stack of marketing skills, from ideation to execution and analysis.\nYou have experience managing paid digital marketing campaigns.\nYou have excellent command of the English language and are a strong writer.\nYou’re able to create compelling content for ads, emails, landing pages, and campaigns.\nYou have a creative mindset and an eye for design, brand, and visual communication, and have used that ability to author copy, images, and videos with AI assistance.\nYou have at least 3 years of marketing experience, including at least 1 year in a senior role.\nWhy You Should Apply\nIf you’re passionate and skilled but don’t meet every qualification, please apply anyway. Talent, potential, and enthusiasm are highly valued here.\nB12 is a safe and inclusive workplace, welcoming applicants from diverse backgrounds. We particularly encourage applications from women, people of color, underrepresented minorities, and members of the LGBTQIA community.\nHow to Apply\nPlease submit your resume and LinkedIn profile. Feel free to include a brief note introducing yourself and why you’re interested in joining B12.\nAbout Us\nOur mission is to empower people to do meaningful work. B12’s AI-powered website builder has been used by over a million businesses and allows users to create a professional website in seconds. Our platform also provides tools for scheduling, payments, and email marketing. We’re a fully remote company, founded in 2015, and supported by investors like Breyer Capital, General Catalyst, SV Angel, and Tola Capital. Visit www.b12.io to learn more.","description_format":"text","description_chars":3705,"description_truncated":false,"requirements":{"experience_years_min":3,"management_years_min":null,"team_size_min":null,"manages_managers":false,"education":null,"security_clearance":false,"languages":[{"language":"English","level":"All levels","optional":false}]},"benefits":["Growth opportunities"],"hiring_locations":[],"hiring_excludes":[],"relocation_offered":false,"industries":["Low-Code & No-Code Platforms","Website Builders"],"lifecycle":[{"event":"open","at":"2026-10-08T23:52:45Z"}],"visa":[],"liveness":{"score":7,"band":"cold","label":"Long shot","p_open":1,"p_active":0.255,"p_room":0.28,"age_days":142,"expected_fill_days":29,"reasons":["conf:3","win:tail","crowd:"],"computed_at":"2026-10-26T05:57:25Z"},"pay":null,"html_url":"https://alion.io/job/b12-marketing-manager","json_url":"https://alion.io/job/b12-marketing-manager.json","meta":{"generated_at":"2026-10-27T01:38:56Z","cache_seconds":300,"methodology":"https://alion.io/methodology","terms":"https://alion.io/terms","contact":"https://alion.io/contact","api":"https://alion.io/developers","about":"Alion is a live layer of people, companies and AI agents: who they are, whether they are real and active right now, what they do and how to work with them, readable by people and by agents and paid per call.","catalog":"https://alion.io/catalog.json","usage":{"tier":"crawler_verified","counted_by":"address","units_charged":1,"used_today":554,"day_limit":null,"remaining_today":null,"minute_limit":300,"resets_at":"2026-10-28T00:00:00Z"}},"offers":[{"id":"company.slices","title":"One company in depth, by slice","status":"live","price":{"credits":0.02,"usd":0.002,"plus_per_slice":{"credits":0.05,"usd":0.005}},"unit":"per company, plus each slice with data","note":"the employer in depth","call":{"mcp_tool":"get_company","arguments":{"id":1833884},"rest":"https://alion.io/mcp/rest/get_company?id=1833884"},"human":"https://alion.io/catalog?offer=company.slices&for=job%2Fb12-marketing-manager"},{"id":"market.stats","title":"A market slice: pay, demand and time to fill","status":"live","price":{"credits":1,"usd":0.1},"unit":"per slice","note":"pay, demand and time to fill for this role and place","call":{"mcp_tool":"market_stats"},"human":"https://alion.io/catalog?offer=market.stats&for=job%2Fb12-marketing-manager"},{"id":"job.search","title":"Open jobs by role, technology, place, pay and visa","status":"live","price":{"credits":0.02,"usd":0.002},"unit":"per posting in a list","note":"similar open postings","call":{"mcp_tool":"search_jobs"},"human":"https://alion.io/catalog?offer=job.search&for=job%2Fb12-marketing-manager"},{"id":"company.verify","title":"Is this company real and active right now","status":"pilot","price":null,"unit":"per company","request":{"url":"https://alion.io/catalog/request","method":"POST","body":"{\"offer\": \"company.verify\", \"for\": \"job/b12-marketing-manager\", \"note\": \"what you need it for\"}"},"human":"https://alion.io/catalog?offer=company.verify&for=job%2Fb12-marketing-manager"}]}