Marketing Lead

Responsibilities

• Plan and deliver marketing campaigns end to end, from audience research and creative ideas through to launch, follow-up and results, within agreed budgets.
• Create engaging copy and visuals for social media, emails, website pages, brochures, presentations and short videos.
• Manage LinkedIn and other relevant channels, website updates, SEO and email marketing; test paid campaigns to reach suitable business clients.
• Build lead generation and nurturing journeys, capture enquiries accurately and coordinate follow-up with the commercial team.
• Keep EQWIRE branding and messaging consistent across digital channels, sales materials and events, with accurate product claims and required internal approvals.
• Organise exhibitions, client events and webinars: promotion, suppliers, logistics, branded materials, lead capture and post-event follow-up.
• Develop partnerships, PR and co-marketing opportunities that introduce EQWIRE to relevant B2B audiences.
• Full cycle marketing.
• Track qualified leads, conversion, campaign costs and contribution to the sales pipeline; report results to the CEO of EQWIRE and improve what is working.

Requirements

Obligatory

Career and education

• Bachelor's degree in Marketing, Business, Communications or a related field (or equivalent practical experience).
• 4-6+ years in B2B marketing, including at least 2 years running campaigns end to end with measurable lead or pipeline results.
• Portfolio or examples of content created and leads or business results generated.

Industry background

• Previous experience in B2B fintech, payments, banking or financial services (strongly preferred).
• B2B SaaS, or other regulated or technology-led B2B sectors, also considered.
• Understanding of compliance-aware marketing, including accurate product claims and approval processes.

Technical skills

• CRM and marketing automation: HubSpot, Salesforce or similar; email platforms such as Mailchimp, ActiveCampaign or similar.
• Digital channels: LinkedIn organic and paid ads, Google Ads, SEO/SEM.
• Website content tools (WordPress, Webflow or similar) and analytics (Google Analytics 4, Looker Studio or similar).
• Design and content tools: Canva or Adobe Creative Suite; basic video editing.
• Event and webinar management, including supplier coordination and lead capture.

Skills and attributes

• Strong written and spoken English; confident copywriting; good eye for design and brand consistency.
• Creative, energetic and proactive, able to turn plans into finished work and meet deadlines independently.
• Data-driven: comfortable reporting on conversion, campaign costs and pipeline contribution.
• Strong communication and stakeholder management with leadership and sales teams.

Preferably

• Experience launching a brand or product in a start-up or new-business setting.
• Experience in cross-border, FX or business banking audiences.
• Additional languages.

Conditions

• Reliability: official employment from the first day, bonuses, annual employee review (salary review or bonus, feedback on work results)
• Stability: our clients are in different countries, therefore we are ready for any changes in work of any country
• Development: a lot of projects and products, which means increasing expertise in working with different technologies, or even switching to completely new ones for you within the company
• Active corporate life: we participate in thematic conferences and forums in our cool sphere of business, corporate parties in the best restaurants of the city with participation of stars, etc
• Comfort: Offices are in different countries. You can work from anywhere in the world