{"id":3048103,"url":"https://alion.io/job/b2broker-marketing-lead","title":"Marketing Lead","company":{"id":56895,"name":"B2BROKER","domain":"b2broker.com","url":"https://alion.io/company/b2broker","size_band":"201-500","is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"Huntflow","truth_index":null},"role":"Marketing","role_family":"Marketing","seniority":"lead","employment_type":null,"work_mode":"remote","remote_scope":"worldwide","remote_scope_basis":"posting_text","remote_working_hours":null,"hiring_geo_confidence":"inferred","locations":[],"countries":[],"hiring_countries":[],"hiring_countries_total":0,"salary":null,"salary_estimate":{"min_usd":86000,"max_usd":195000,"period":"year","method":"global_role_seniority_cell","sample_n":1214},"experience_years_min":4,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[{"name":"ActiveCampaign","optional":false},{"name":"Canva","optional":false},{"name":"Google Ads","optional":false},{"name":"HubSpot","optional":false},{"name":"LinkedIn","optional":false},{"name":"Looker","optional":false},{"name":"Mailchimp","optional":false},{"name":"Salesforce","optional":false},{"name":"Webflow","optional":false},{"name":"WordPress","optional":false},{"name":"PHP","optional":true}],"status":"live","first_seen_at":"2026-10-22T01:21:48Z","employer_posted_date":"2026-10-22","last_verified_at":"2026-10-28T21:44:21Z","board_verified":true,"closed_at":null,"days_open":6,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":6},"description":"Responsibilities\nPlan and deliver marketing campaigns end to end, from audience research and creative ideas through to launch, follow-up and results, within agreed budgets.\nCreate engaging copy and visuals for social media, emails, website pages, brochures, presentations and short videos.\nManage LinkedIn and other relevant channels, website updates, SEO and email marketing; test paid campaigns to reach suitable business clients.\nBuild lead generation and nurturing journeys, capture enquiries accurately and coordinate follow-up with the commercial team.\nKeep EQWIRE branding and messaging consistent across digital channels, sales materials and events, with accurate product claims and required internal approvals.\nOrganise exhibitions, client events and webinars: promotion, suppliers, logistics, branded materials, lead capture and post-event follow-up.\nDevelop partnerships, PR and co-marketing opportunities that introduce EQWIRE to relevant B2B audiences.\nFull cycle marketing.\nTrack qualified leads, conversion, campaign costs and contribution to the sales pipeline; report results to the CEO of EQWIRE and improve what is working.\nRequirements\nObligatory\nCareer and education\nBachelor's degree in Marketing, Business, Communications or a related field (or equivalent practical experience).\n4-6+ years in B2B marketing, including at least 2 years running campaigns end to end with measurable lead or pipeline results.\nPortfolio or examples of content created and leads or business results generated.\nIndustry background\nPrevious experience in B2B fintech, payments, banking or financial services (strongly preferred).\nB2B SaaS, or other regulated or technology-led B2B sectors, also considered.\nUnderstanding of compliance-aware marketing, including accurate product claims and approval processes.\nTechnical skills\nCRM and marketing automation: HubSpot, Salesforce or similar; email platforms such as Mailchimp, ActiveCampaign or similar.\nDigital channels: LinkedIn organic and paid ads, Google Ads, SEO/SEM.\nWebsite content tools (WordPress, Webflow or similar) and analytics (Google Analytics 4, Looker Studio or similar).\nDesign and content tools: Canva or Adobe Creative Suite; basic video editing.\nEvent and webinar management, including supplier coordination and lead capture.\nSkills and attributes\nStrong written and spoken English; confident copywriting; good eye for design and brand consistency.\nCreative, energetic and proactive, able to turn plans into finished work and meet deadlines independently.\nData-driven: comfortable reporting on conversion, campaign costs and pipeline contribution.\nStrong communication and stakeholder management with leadership and sales teams.\nPreferably\nExperience launching a brand or product in a start-up or new-business setting.\nExperience in cross-border, FX or business banking audiences.\nAdditional languages.\nConditions\nReliability: official employment from the first day, bonuses, annual employee review (salary review or bonus, feedback on work results)\nStability: our clients are in different countries, therefore we are ready for any changes in work of any country\nDevelopment: a lot of projects and products, which means increasing expertise in working with different technologies, or even switching to completely new ones for you within the company\nActive corporate life: we participate in thematic conferences and forums in our cool sphere of business, corporate parties in the best restaurants of the city with participation of stars, etc\nComfort: Offices are in different countries. 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Docs: https://alion.io/developers"}}