{"id":3563970,"url":"https://alion.io/job/bacardi-limited-activation-manager","title":"Activation Manager","company":{"id":451966,"name":"Bacardi Limited","domain":"bacardilimited.com","url":"https://alion.io/company/bacardilimited","size_band":"1001-5000","is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"Workday","truth_index":null},"role":"Marketing","role_family":"Marketing","seniority":"middle","employment_type":"full_time","work_mode":"on_site","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["Barcelona, Spain"],"countries":["ES"],"hiring_countries":[],"hiring_countries_total":0,"salary":null,"salary_estimate":{"min_usd":32000,"max_usd":66000,"period":"year","method":"role_seniority_country_remote_cell","sample_n":19},"experience_years_min":3,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[],"status":"live","first_seen_at":"2026-10-01T00:00:00Z","employer_posted_date":"2026-10-01","last_verified_at":"2026-11-01T18:30:38Z","board_verified":true,"closed_at":null,"days_open":32,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":32},"description":"RESPONSIBILITIES\nExecute implementation of the “Winning In” customer marketing strategy in KC. \nBuilding long-term relationships with key strategic customers. \nOwnership of the A&P budget and tools allocated to the City. \nResponsible to coordinate and update bottom-up plan worked with BM’s and aligned with Field Manager and Customer Marketing Managers. \nEnsure negotiation, definition and execution of tailor made visibilities and activations in Key Cities with perfect execution. \nBTL Agency Management: from briefing to execution. \nEvaluation of Activities developed in the City, M&E for Key Activities to ensure we continue with proven growth driver activities.\nInfluence during IAP process to ensure resources and activities needed are covered during IAP process. \nSKILLS\nTHE SKILLS AND EXPERIENCE NEEDED TO CREATE YOUR LEGACY:\nYou will have an unrivalled passion for the On Trade and experience of delivering moments of “wow” in the sector. \nMinimum 3 years sales or marketing experience working preferably in the On Trade channel.\nExperience of working with and influencing stakeholders to develop and implement clear agendas and longer-term execution plans.\nExperience in balancing long and short-term priorities to create efficiencies. \nComprehension of competitive market for brand and category. Comfortable interpreting data to develop initiatives to grow the brand in line with company values.\nExperience of managing a budget and across multiple stakeholders.\nNegotiation skills. \nEnglish and Spanish required.\nLEADERSHIP AGILITY\nAt Bacardi we care deeply about finding brilliant talent who can bring the following personal attributes to help elevate our 3Fs: Fearless, Family, Founder culture to the next level.\nBelonging: You have a strong capacity to create a culture of ‘Belonging’, where people feel appreciated for who they are, what they do, and who they can become\n\nSelf-Awareness: You have high levels of self-awareness, are reflective and know yourself well, understanding both your own strengths and weaknesses and your impact on others\n\nPeople Agility: You bring a deep ability to understand and relate to people and navigate through tough situations to harness and multiply collective performance\n\nResults Agility: You demonstrate consistent delivery of results in first-time situations by inspiring teams, exhibiting a presence that builds confidence in yourself and others.\n\nMental Agility: You can think critically to penetrate complex problems and expand the possibilities by making fresh connections. You think strategically whilst being execution focused and bring creativity to the challenges you’re presented with\n\nChange Agility: You have a deep natural curiosity, desire to experiment and ability to effectively deal with the heat of change. You have a growth and learning mindset: ready to test, stumble, learn and apply from experience\n\nDisclaimer: Bacardi seeks talent from all backgrounds to bring diversity of thought, agility and capability to our organization across the globe. We promote a working environment where all employees are treated and rewarded fairly. We do not tolerate any form of discrimination that adversely affects individuals or groups on the basis of national origin, race, color, religion, sex, gender, sexual orientation, marital status, disability, age, and any other legally protected aspect of a person’s identity.\nU.S. applicants have rights under Federal Employment Laws.\nPerks of Working for us\nAt Bacardi, we are committed to providing our Primos (employees) with a comprehensive Total Rewards package of compensation, benefits, incentives, allowances, well-being, and much more to meet the needs of themselves and their families. It goes beyond just Cash! The total rewards program is based on pay for performance, whereby the incentive programs are linked to company and individual performance.\nCompensation, Paid Time Off & Retirement:\nCompetitive Pay Package\n\nCompetitive Holiday/Paid Time Off, plus additional days offered ( i.e., volunteer day, allowing you to give back to the community)\n\nRetirement/Pension Plan\n\nHealth & Wellbeing\nMedical, Critical Illness, and Life Insurance\n\nEmployee Assistance Programs\n\nBest-in-class, family-friendly, and inclusive leave policies\n\nAdditional Benefits\nThe benefits /perks may vary depending on the nature of your employment with Bacardi, your work location, and are subject to change.\nSome benefits may be subject to an employee contribution.\nSome benefits may be fully or partially subsidized. Incentive plans are linked to the nature of your employment and can vary based on region, market, function or brand.","description_format":"text","description_chars":4630,"description_truncated":false,"requirements":{"experience_years_min":3,"management_years_min":null,"team_size_min":null,"manages_managers":false,"education":null,"security_clearance":false,"languages":[{"language":"Spanish","level":"All levels","optional":false}]},"benefits":["Life insurance","Retirement plans"],"hiring_locations":[],"hiring_excludes":[],"relocation_offered":false,"industries":["Spirits & Distilled Beverages"],"lifecycle":[{"event":"open","at":"2026-10-31T08:06:02Z"}],"visa":[],"liveness":{"score":42,"band":"fade","label":"Fading","p_open":1,"p_active":0.761,"p_room":0.55,"age_days":31,"expected_fill_days":30,"reasons":["conf:3","win:tail"],"computed_at":"2026-11-01T06:10:25Z"},"pay":null,"html_url":"https://alion.io/job/bacardi-limited-activation-manager","json_url":"https://alion.io/job/bacardi-limited-activation-manager.json","meta":{"generated_at":"2026-11-02T00:39:13Z","cache_seconds":300,"methodology":"https://alion.io/methodology","terms":"https://alion.io/terms","contact":"https://alion.io/contact","api":"https://alion.io/developers","about":"Alion is a live layer of people, companies and AI agents: who they are, whether they are real and active right now, what they do and how to work with them, readable by people and by agents and paid per call.","catalog":"https://alion.io/catalog.json","usage":{"tier":"crawler_verified","counted_by":"address","units_charged":1,"used_today":1121,"day_limit":null,"remaining_today":null,"minute_limit":300,"resets_at":"2026-11-03T00:00:00Z"}},"offers":[{"id":"company.slices","title":"One company in depth, by slice","status":"live","price":{"credits":0.02,"usd":0.002,"plus_per_slice":{"credits":0.05,"usd":0.005}},"unit":"per company, plus each slice with data","note":"the employer in depth","call":{"mcp_tool":"get_company","arguments":{"id":451966},"rest":"https://alion.io/mcp/rest/get_company?id=451966"},"human":"https://alion.io/catalog?offer=company.slices&for=job%2Fbacardi-limited-activation-manager"},{"id":"market.stats","title":"A market slice: pay, demand and time to fill","status":"live","price":{"credits":1,"usd":0.1},"unit":"per slice","note":"pay, demand and time to fill for this role and place","call":{"mcp_tool":"market_stats"},"human":"https://alion.io/catalog?offer=market.stats&for=job%2Fbacardi-limited-activation-manager"},{"id":"job.search","title":"Open jobs by role, technology, place, pay and visa","status":"live","price":{"credits":0.02,"usd":0.002},"unit":"per posting in a list","note":"similar open postings","call":{"mcp_tool":"search_jobs"},"human":"https://alion.io/catalog?offer=job.search&for=job%2Fbacardi-limited-activation-manager"},{"id":"company.verify","title":"Is this company real and active right now","status":"pilot","price":null,"unit":"per company","request":{"url":"https://alion.io/catalog/request","method":"POST","body":"{\"offer\": \"company.verify\", \"for\": \"job/bacardi-limited-activation-manager\", \"note\": \"what you need it for\"}"},"human":"https://alion.io/catalog?offer=company.verify&for=job%2Fbacardi-limited-activation-manager"}],"agent":{"mcp":"https://alion.io/mcp/jobs","mcp_open":"https://alion.io/mcp/open","next":[{"tool":"get_job","arguments":{"id":3563970}},{"tool":"search_jobs","arguments":{"company":"bacardilimited.com","detail":"compact"}},{"tool":"match_people","arguments":{"job_id":3563970},"note":"people open to offers who fit this vacancy"}],"note":"The same data through MCP tools: https://alion.io/mcp/open needs no sign-in (compact searches, postings, people); https://alion.io/mcp with an Alion account has everything. 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