{"id":3454923,"url":"https://alion.io/job/bacardi-limited-brand-coordinator","title":"Brand Coordinator","company":{"id":451966,"name":"Bacardi Limited","domain":"bacardilimited.com","url":"https://alion.io/company/bacardilimited","size_band":"1001-5000","is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"Workday","truth_index":{"grade":"B","score":75,"open_postings":3,"ghost_share":0,"stale_share":1,"repost_share":0,"time_to_fill_p50_days":30,"computed_at":"2026-11-03T05:54:40Z"}},"role":"Administrative","role_family":"Administrative","seniority":null,"employment_type":"full_time","work_mode":"on_site","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["Mexico"],"countries":["MX"],"hiring_countries":[],"hiring_countries_total":0,"salary":null,"salary_estimate":{"min_usd":12500,"max_usd":28000,"period":"year","method":"role_country_seniority_unknown","sample_n":37},"experience_years_min":null,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[],"status":"live","first_seen_at":"2026-10-22T00:00:00Z","employer_posted_date":"2026-10-22","last_verified_at":"2026-11-04T00:22:55Z","board_verified":true,"closed_at":null,"days_open":13,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":13},"description":"As Brand Coordinator, you will be accountable for delivering performance targets on Brands activities in the country, driving value creation for our company. You will contribute to the planning, design and execution of consumer and customer programs, you will drive effective activation of these across targeted cities selected for investment.\nABOUT THE ROLE\nLead the situation assessment for your Brands, and help define the Brands’ Growth Drivers each year as part of the annual integrated activity planning process\nYou will help develop an integrated activity plan (IAP) for your Brands including advertising & promotions to drive sell out in the market\nYou will support the design and execution of selected Brands assets for consumer & customer programs.\nYou will manage an A&P budget for your Brands as assigned to you\nYou will ensure all Brands activities you manage are measured and evaluated as define in the IAP plan.\nYou will build best in class marketing and commercial capabilities that will enable us to win in the marketplace.\nBusiness Strategic Performance Management\nAccountable for delivery Brands performance targets: revenue, profitability, share, equity/Desire.\nRigorously manage Brands A&P budget, in order to minimize costs and optimize returns on investment\nActively monitor Brands KPIs and provide guidance on corrective action to achieve agreed objectives\nEnsure measurement and evaluation plan in place on over 80% of Brands activities on their Portfolio\nIntegrated Brands communication\nLead the strategy and execute of global Brands Assets, as assigned\nOwn relationship with creative/ Media / PR / BTL agencies to ensure Brands Strategy is appropriately tailored to support Countries as they activate their Brands plans\nManage directly the execution of Brands campaigns\nLEADERSHIP AGILITY\nAt Bacardi we care deeply about finding brilliant talent who can bring the following personal attributes to help elevate our 3Fs: Fearless, Family, Founder culture to the next level.\nBelonging: You have a strong capacity to create a culture of ‘Belonging’, where people feel appreciated for who they are, what they do, and who they can become\n\nSelf-Awareness: You have high levels of self-awareness, are reflective and know yourself well, understanding both your own strengths and weaknesses and your impact on others\n\nPeople Agility: You bring a deep ability to understand and relate to people and navigate through tough situations to harness and multiply collective performance\n\nResults Agility: You demonstrate consistent delivery of results in first-time situations by inspiring teams, exhibiting a presence that builds confidence in yourself and others.\n\nMental Agility: You can think critically to penetrate complex problems and expand the possibilities by making fresh connections. You think strategically whilst being execution focused and bring creativity to the challenges you’re presented with\n\nChange Agility: You have a deep natural curiosity, desire to experiment and ability to effectively deal with the heat of change. You have a growth and learning mindset: ready to test, stumble, learn and apply from experience\n\nDisclaimer: Bacardi seeks talent from all backgrounds to bring diversity of thought, agility and capability to our organization across the globe. We promote a working environment where all employees are treated and rewarded fairly. We do not tolerate any form of discrimination that adversely affects individuals or groups on the basis of national origin, race, color, religion, sex, gender, sexual orientation, marital status, disability, age, and any other legally protected aspect of a person’s identity.\nU.S. applicants have rights under Federal Employment Laws.\nPerks of Working for us\nAt Bacardi, we are committed to providing our Primos (employees) with a comprehensive Total Rewards package of compensation, benefits, incentives, allowances, well-being, and much more to meet the needs of themselves and their families. It goes beyond just Cash! The total rewards program is based on pay for performance, whereby the incentive programs are linked to company and individual performance.\nCompensation, Paid Time Off & Retirement:\nCompetitive Pay Package\n\nCompetitive Holiday/Paid Time Off, plus additional days offered ( i.e., volunteer day, allowing you to give back to the community)\n\nRetirement/Pension Plan\n\nHealth & Wellbeing\nMedical, Critical Illness, and Life Insurance\n\nEmployee Assistance Programs\n\nBest-in-class, family-friendly, and inclusive leave policies\n\nAdditional Benefits\nThe benefits /perks may vary depending on the nature of your employment with Bacardi, your work location, and are subject to change.\nSome benefits may be subject to an employee contribution.\nSome benefits may be fully or partially subsidized. Incentive plans are linked to the nature of your employment and can vary based on region, market, function or brand.","description_format":"text","description_chars":4903,"description_truncated":false,"requirements":{"experience_years_min":null,"management_years_min":null,"team_size_min":null,"manages_managers":false,"education":null,"security_clearance":false,"languages":[]},"benefits":["Equity","Life insurance","Retirement plans"],"hiring_locations":[],"hiring_excludes":[],"relocation_offered":false,"industries":["Spirits & Distilled Beverages"],"lifecycle":[{"event":"open","at":"2026-10-29T12:38:55Z"}],"visa":[],"liveness":{"score":78,"band":"hot","label":"Hiring now","p_open":1,"p_active":0.865,"p_room":0.9,"age_days":12,"expected_fill_days":30,"reasons":["conf:3","velocity","win:mid","comp:brand"],"computed_at":"2026-11-03T05:54:40Z"},"pay":null,"html_url":"https://alion.io/job/bacardi-limited-brand-coordinator","json_url":"https://alion.io/job/bacardi-limited-brand-coordinator.json","meta":{"generated_at":"2026-11-04T05:26:30Z","cache_seconds":300,"methodology":"https://alion.io/methodology","terms":"https://alion.io/terms","contact":"https://alion.io/contact","api":"https://alion.io/developers","about":"Alion is a live layer of people, companies and AI agents: who they are, whether they are real and active right now, what they do and how to work with them, readable by people and by agents and paid per call.","catalog":"https://alion.io/catalog.json","usage":{"tier":"crawler_verified","counted_by":"address","units_charged":1,"used_today":8477,"day_limit":null,"remaining_today":null,"minute_limit":300,"resets_at":"2026-11-05T00:00:00Z"}},"offers":[{"id":"company.slices","title":"One company in depth, by slice","status":"live","price":{"credits":0.02,"usd":0.002,"plus_per_slice":{"credits":0.05,"usd":0.005}},"unit":"per company, plus each slice with data","note":"the employer in depth","call":{"mcp_tool":"get_company","arguments":{"id":451966},"rest":"https://alion.io/mcp/rest/get_company?id=451966"},"human":"https://alion.io/catalog?offer=company.slices&for=job%2Fbacardi-limited-brand-coordinator"},{"id":"market.stats","title":"A market slice: pay, demand and time to fill","status":"live","price":{"credits":1,"usd":0.1},"unit":"per slice","note":"pay, demand and time to fill for this role and place","call":{"mcp_tool":"market_stats"},"human":"https://alion.io/catalog?offer=market.stats&for=job%2Fbacardi-limited-brand-coordinator"},{"id":"job.search","title":"Open jobs by role, technology, place, pay and visa","status":"live","price":{"credits":0.02,"usd":0.002},"unit":"per posting in a list","note":"similar open postings","call":{"mcp_tool":"search_jobs"},"human":"https://alion.io/catalog?offer=job.search&for=job%2Fbacardi-limited-brand-coordinator"},{"id":"company.verify","title":"Is this company real and active right now","status":"pilot","price":null,"unit":"per company","request":{"url":"https://alion.io/catalog/request","method":"POST","body":"{\"offer\": \"company.verify\", \"for\": \"job/bacardi-limited-brand-coordinator\", \"note\": \"what you need it for\"}"},"human":"https://alion.io/catalog?offer=company.verify&for=job%2Fbacardi-limited-brand-coordinator"}],"agent":{"mcp":"https://alion.io/mcp/jobs","mcp_open":"https://alion.io/mcp/open","next":[{"tool":"get_job","arguments":{"id":3454923}},{"tool":"search_jobs","arguments":{"company":"bacardilimited.com","detail":"compact"}},{"tool":"match_people","arguments":{"job_id":3454923},"note":"people open to offers who fit this vacancy"}],"note":"The same data through MCP tools: https://alion.io/mcp/open needs no sign-in (compact searches, postings, people); https://alion.io/mcp with an Alion account has everything. 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