The Job in Short
Designed and built for banking, Identity is the security at the centre of the AI-powered Digital Banking platform from Backbase.
We bring together the best technologies, security standards, and fintechs into an integrated platform-responsible for securing the daily digital banking needs of millions of people across the globe.
As a Group / Lead Product Manager for Backbase Identity, you’ll drive the evolution of our Digital Identity platform as a critical element of the Backbase Agentic and Digital Banking offering. You will be a product expert for the capabilities, journeys and technologies that secure our digital banking solution, from biometrics and FIDO2, to the best-in-class fintechs we integrate, across the complete user lifecycle. It is your job to understand the needs of Backbase customers, and manage your set of capabilities through the product lifecycle: from defining new requirements to creating the first prototype, to launching the new features with real customers in production.
You will take ownership of a critical product line within our Digital Identity domain - taking overall strategic accountability for our complex identity portfolio, defining a 12-month roadmap, driving multi-squad execution, and acting as a trusted advisor to senior clients and executives.
You are a customer-obsessed product leader who seamlessly blends strategic vision with deep technical, business, and UX know-how. You bring a startup mentality to scaling enterprise software, maintain a relentless focus on rapid feedback loops, and excel at developing the next generation of PM talent
Meet the Job
- Lead through People: Guide, coach, and mentor Product Managers within your domain. You’ll help them translate higher-level Value Stream strategies into valuable business outcomes, streamline scope, and focus on what not to work on. (For Group level: You will directly hire, build, and manage a high-performing PM team).
- Strategic Roadmap Ownership: Maintain a 12+ month strategic product roadmap, prioritizing high-impact outcomes over pure output and ensuring alignment with company strategy and Value Stream objectives.
- Voice of the Customer & Market: Act as a Subject Matter Expert (SME) and customer champion. Combine direct customer conversations, Customer Success feedback, data analytics, and market research to pressure-test assumptions and validate solutions.
- Architectural & Technical Fluency: Drive complex cross-squad and cross-Value Stream initiatives. You know enough tech and software architecture to collaborate pragmatically with architects, security specialists, and engineering leaders.
- AI-Augmented Product Leadership: Confidently leverage AI to elevate your work, accelerate your PM team’s operational throughput, and enhance our core identity products.
- Be a Product Evangelist: Communicate a compelling product vision across the business. Lead workshops, client kick-offs, pre-sales strategies, and field enablement sessions to demonstrate the power of Backbase Identity.
- Design & Experience Champion: Maintain high UX standards, collaborating closely with design teams so that complex security, biometrics, and authentication flows remain friction-free for real users.
- Execution & Program Management: Apply strong project and stakeholder management skills to steer multi-squad deliveries, navigate organizational boundaries, and keep stakeholders informed throughout the product lifecycle.
How About You
- You put your customers first in every strategic choice, roadmap trade-off, and implementation design.
- You always start with the why-zooming out to deeply understand the problem space before committing to solutions.
- You collaborate as one-breaking down silos to align cross-functional peers, executive leadership, and customer success teams around common goals.
- You keep it simple-cutting through unnecessary jargon and converting complex security standards into clear, high-value commercial propositions.
- You have a bias for action-enabling your team with decisive leadership so they can ship early, validate hypotheses, and iterate rapidly.
- You raise the bar-setting exceptional standards for execution, product quality, and continuous PM craft development.
- You tell it like it is-leading with honesty, managing up effectively, and fostering safe, high-trust environments for your team.
- Able to comfortably communicate with a range of stakeholders, leading presentations, workshops and requirement gathering sessions;
- Have a clear understanding of the cost involved in developing and maintaining software, being able to formulate a business plan to justify roadmap items.
- You have the leadership skills to guide and inspire your team
- You know when it’s time to celebrate and unwind with your team.
Experience & Qualifications
- Experience: 5+ years (Lead PM) to 8+ years (Group PM) of product leadership experience in B2B / enterprise software environments.
- Leadership: Proven track record of mentoring, coaching, or directly managing Product Managers and guiding cross-functional agile delivery teams.
- Execution: Demonstrated ability to manage 12+ month roadmaps, run lean startup validation practices, and handle complex cross-team program delivery.
- Domain Knowledge: Working knowledge of authentication, security technologies, and associated industry standards would be seen as a strong benefit
- Industry Focus: Experience in digital banking, fintech, or complex enterprise platforms is strongly preferred.

