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ABM Manager

Backbase · Financial Software & Embedded Finance · 5 days ago

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Salary

≈ $50k – $116k per year (Estimated)

Location

Hybrid (Sydney, Australia)

Confirmed on the employer's own hiring board on Oct 27, 2026. First seen by Alion on Oct 21, 2026. Backbase scores B on the Alion truth index.

Overview

Company

Impact

Profile match

Backbase

Backbase is a Dutch financial technology company that provides an engagement banking platform designed to unify customer interactions across digital and physical channels. Headquartered in Amsterdam, the firm offers a modular architecture that sits on top of legacy core banking systems to help financial institutions modernize their user experiences without total infrastructure overhauls. Its software powers retail, commercial, and wealth management operations for over 150 leading banks and credit unions worldwide.

backbase.com · HQ: Amsterdam, Netherlands · Financial Software & Embedded Finance · 1001-5000 employees · Est. 2003

Tech stack of Backbase

Backed by Motive Partners, Rho Capital Partners

WE ARE HIRING: ABM Manager - ANZ

Over 150+ leading banks run on Backbase-the AI-native Banking OS that turns fragmented operations into a Unified Frontline where customers, employees, and AI agents work as one.

We are looking for a commercially focused ABM Manager to drive growth across a portfolio of strategic new-logo and existing-customer accounts.

Location: Australia

Function: Account-Based Marketing / Field Marketing

Reports to: Senior Field Marketing Director

What You’ll Do

Strategy & Execution: Own and run 1:1 and 1:few ABM strategies for priority accounts across the full buyer journey.
Sales Alignment: Partner closely with Sales and BDM teams to identify account priorities, key buying groups, and growth opportunities.
Data-Driven Outreach: Activate integrated digital, content, executive engagement, and event programs tailored to the Europe North West market using real-time engagement signals.
AI & Tech Integration: Leverage modern AI tools and marketing tech to sharpen account research, personalization, execution, and reporting.
Impact Tracking: Measure account engagement, progression, pipeline creation, and opportunity acceleration.

What We’re Looking For

Proven track record in enterprise B2B ABM, Field Marketing, or Demand Gen within complex sales cycles.
Demonstrated experience partnering with Sales to measurably drive pipeline growth.
Hands-on experience utilizing AI tools for campaign execution, research, and personalization.
High commercial acumen, strong project management, and cross-functional stakeholder skills.
Bonus: Background in SaaS, fintech, banking, or enterprise technology.

What Success Looks Like We measure success by your ability to move strategic accounts forward:

Engagement Conversation Opportunity Revenue

If you love creative marketing, experimenting with AI, and turning bold ideas into measurable business impact, we’d love to connect!

Apply now or tag someone in your network who would be a great fit.

#Hiring #ABM #FieldMarketing #Fintech #SaaS #JobOpening #MarketingJobs #BankingTech

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