{"id":2930397,"url":"https://alion.io/job/baerskin-tactical-e-commerce-product-manager","title":"E-commerce Product Manager","company":{"id":2063305,"name":"Baerskin Tactical","domain":"baerskintactical.com","url":"https://alion.io/company/baerskintactical","size_band":"51-200","is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"Factorial","truth_index":null},"role":"Product","role_family":"Product","seniority":null,"employment_type":null,"work_mode":"remote","remote_scope":"stated_regions","remote_scope_basis":"posting_text","remote_working_hours":{"label":"CET","utc_offset_min":1,"utc_offset_max":1},"hiring_geo_confidence":"explicit","locations":[],"countries":[],"hiring_countries":["DE","FR","GB","AT","BE","BR","BG","HR","CZ","DK","FI","HU","IE","IT","NL","NO","PL","RO","ZA","ES","SE","CH","EE","GR","IS","LV","LI","LT","LU","MT","PT","SK","SI"],"hiring_countries_total":33,"salary":null,"salary_estimate":null,"experience_years_min":null,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[{"name":"A/B Testing","optional":false}],"status":"live","first_seen_at":"2026-10-20T14:31:46Z","employer_posted_date":"2026-10-20","last_verified_at":"2026-10-26T19:10:43Z","board_verified":true,"closed_at":null,"days_open":6,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":6},"description":"About BÆRSkin Tactical Supply Co.\nBÆRSkin Tactical Supply Co. combines rugged performance with everyday functionality to make the very best outdoor gear. We design apparel that reflects timeless values, resilience, and practicality, helping anyone stay prepared and unstoppable - on the trail, in the city, or wherever life takes them.\nWe are a 100% online brand. There are no stores, no wholesale, no distributors - our own store is the heart of the business, and everything we learn there shapes what we build next. In five years we have grown into one of the fastest-growing DTC apparel businesses in the category, with a nine-figure revenue run rate and a customer base that keeps coming back.\nWe move fast, and we hire people who want to own something outright. There are no layers to push a decision through and no legacy systems to work around: if you can prove it works, you ship it. AI is genuinely part of how we operate - not a slide in a deck, but a daily tool our team uses to analyse, generate, test, and automate. You will have the room, the data, and the tooling to do the best work of your career.\nRole:\nThis role sits in the Revenue Team and owns the commercial management of our online store.\nYou own how the assortment is presented and how it converts. The question you answer every week is how much visibility each product earns, in each market, based on stock cover, demand, margin, and where it sits in the range.\nYou work from sales and funnel data: what is selling, where, at what margin, and at what return rate, and what that means for the homepage, the navigation, the category pages, on-site search, add-ons, and recommendations. You own store conversion from landing to add-to-cart: where visitors drop, why, and what to change.\nIt is a commercial and merchandising role, not an administrative one. Product uploads, back-end configuration, and front-end implementation sit with other teams - you define what the store needs and make sure it lands correctly and on time. Where the store is missing something that would lift conversion, we expect you to say so and brief it: new features, new modules, a different way through the funnel. Our landing pages are part of the same ecosystem, and you will work closely with the people who own them.\nMain Responsibilities:\nCommercial management of the store\nStart the week in the sales data: what is selling, in which market, and what changes on the store as a result\n\nOwn the homepage, navigation, category structure, product placement and sort order across all collection pages, by region\n\nDecide the level of visibility each product gets, balancing stock cover, demand, margin and range strategy\n\nOwn add-ons, recommendations and cross-sell placement across the funnel\n\nOwn the on-site funnel from entry to add-to-cart: identify drop-off, diagnose it, fix it\n\nSpot what the store is missing and brief new features - modules, filters, funnel changes - to lift conversion, and prioritise them with the product and tech teams\n\nUnderstand product profitability - margin, refund and return rates - and how they differ by market\n\nWork with the forecast so stock and visibility stay aligned, flagging risk early\n\nCoordinate store and CRM campaigns so everything is live, visible and in line with the promotional calendar\n\nReport weekly on store, category and product performance to the Revenue team\n\nSearch, discovery and acquisition feeds\nOwn on-site search performance: search intent, zero-result and low-click queries, autocomplete, synonyms, ranking rules\n\nTurn search demand into merchandising and assortment decisions\n\nOwn Google Shopping product data - titles, descriptions and attributes built around real search intent, and feed quality across markets\n\nProduct lifecycle on-site\nCoordinate new product introductions, colour drops and seasonal ranges so they land on time and complete\n\nReview PDPs before launch - content, imagery, pricing and configuration ready to go\n\nRetire or de-prioritise underperforming products and keep the catalogue clean\n\nKeep stock, pricing and visibility consistent across markets\n\nTesting, research and AI\nBe accountable for changes being correct, on time and live in production\n\nLog weekly changes and measure their impact, so we know what actually worked\n\nRun and interpret A/B tests on the store\n\nRun continuous competitor research - funnels, merchandising, offers, search and feed best practice - and bring back what we should adopt\n\nUse AI tools day to day to analyse data, generate and optimise content, automate reporting and move faster than the headcount would suggest\n\nExperience & Background:\n3-5+ years in e-commerce merchandising, online category management or commercial product management for a retail or DTC brand\n\nExcel with data - you build your own weekly view, read your own numbers and justify decisions with them\n\nExperience working across multiple countries or regions, including the interaction between stock and visibility\n\nStrong attention to detail - you catch the broken image, the wrong price, the product showing in a market with no stock\n\nComfortable owning outcomes rather than executing a task list\n\nGenuinely curious about AI, and already using it to do your work better\n\nWe are primarily looking for candidates based in Europe, South Africa, or Brazil, with working hours that overlap with Central European Time (CET).\n\nFluent written and spoken English\n\nNice to have:\nBackground at a large fashion or apparel retailer, or at a scaled DTC brand\n\nExperience with on-site search tools, merchandising rules and A/B testing\n\nExperience with Google Shopping feeds and e-commerce SEO\n\nFamiliarity with analytics tooling\n\nWhat’s in It for You:\nFully remote and flexible - we care about results, not hours logged\n\nClear career path in a fast-growing e-commerce company\n\n26 days of paid leave + parental leave\n\nFriendly, collaborative and international team 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