{"id":3665608,"url":"https://alion.io/job/bailey-nelson-ecommerce-manager-product-owner","title":"Ecommerce Manager & Product Owner","company":{"id":668750,"name":"Bailey Nelson","domain":"baileynelson.com.au","url":"https://alion.io/company/baileynelson","size_band":"1001-5000","is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"BambooHR","truth_index":{"grade":"B","score":75,"open_postings":3,"ghost_share":0,"stale_share":1,"repost_share":0,"time_to_fill_p50_days":32,"computed_at":"2026-11-11T05:49:22Z"}},"role":"Product","role_family":"Product","seniority":"senior","employment_type":"full_time","work_mode":"on_site","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"inferred","locations":[],"countries":[],"hiring_countries":[],"hiring_countries_total":0,"salary":null,"salary_estimate":null,"experience_years_min":5,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[{"name":"A/B Testing","optional":false}],"status":"live","first_seen_at":"2026-11-03T06:11:15Z","employer_posted_date":"2026-11-03","last_verified_at":"2026-11-11T10:16:52Z","board_verified":true,"closed_at":null,"days_open":8,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":8},"description":"Sydney | Full time | Australia, New Zealand & Canada\nBailey Nelson is one of Australia's high-growth success stories, delivering double-digit growth and opening more than 20 new stores each year across Australia, New Zealand and Canada. We're becoming the smarter choice in eyewear, with ambitious plans to continue growing our brand and reaching more customers.\nWe're a tight-knit bunch of down-to-earth people who are passionate about what we do and constantly looking for ways to improve. We believe our people are the secret to our success. The way we work together, support one another and connect with our customers is what makes Bailey Nelson special.\nAbout the role\nAt Bailey Nelson, our website is our largest store, and we're looking for an experienced Ecommerce Manager & Product Owner to help us make it even better. This is an exciting opportunity to take ownership of our digital customer experience and drive commercial performance across Australia, New Zealand and Canada. Reporting into our Head of Growth you willlead our ecommerce and website strategy, with responsibility for growing online sales, increasing eye exam bookings and making it easier for customers to discover, engage with and shop Bailey Nelson.\nCombining commercial thinking with a hands-on approach, you'll own the website roadmap, optimise the customer journey and work closely with our development, design, marketing, retail and clinical teams to turn opportunities into measurable results. You'll also directly lead our fulfilment team, ensuring the operational experience behind every online order is as strong as the customer experience in our stores.\nWhat success looks like\nYour primary measures of success will be:\nGrowth in completed eye exam bookings across all three markets.\nGrowth in ecommerce net sales.\nImproved conversion across the booking and ecommerce customer journeys.\nIncreased organic search visibility and customer acquisition.\nImproved fulfilment performance, customer satisfaction and operational efficiency.\nYou'll use data, customer insights and experimentation to continually identify opportunities and improve performance. \nYou'll use data, customer insights and experimentation to continually identify opportunities and improve performance.\nWhat you'll be responsible for\nDigital discovery, SEO & AI search\nGrow Bailey Nelson's organic visibility through technical SEO, local search, content optimisation and improved website structure.\nImprove local store pages and Google Business Profiles to help customers find their nearest store and book an eye exam.\nBuild visibility across non-branded search and emerging AI search platforms.\nDevelop useful, engaging eye-health and product content in partnership with our optometry team.\nMonitor organic performance, AI referrals and search visibility to identify new opportunities.\nOnline bookings & customer experience\nOwn and optimise the end-to-end online booking journey, from initial discovery through to appointment confirmation.\nIdentify and remove friction across landing pages, store selection, appointment availability and booking completion.\nImprove the mobile booking experience and make it as simple as possible for customers to book an eye exam.\nPartner with retail and clinical teams to improve booking attendance and the overall customer experience.\nEcommerce trading & fulfilment\nOwn ecommerce performance from product merchandising and website presentation through to checkout and conversion.\nIdentify opportunities to grow online revenue, improve average order value and reduce cart abandonment.\nOversee the end-to-end order journey, including processing, fulfilment, delivery and returns.\nDirectly lead and develop the fulfilment team, driving service standards, productivity and operational performance.\nMulti-market & device optimisation\nEnsure our website delivers a consistent and seamless experience across Australia, New Zealand and Canada.\nOptimise website content, navigation, speed, bookings and checkout across mobile, tablet and desktop.\nUse market and device-level insights to identify performance gaps and prioritise improvements.\nAdapt the digital experience to meet the needs of our different markets and customers.\nAnalytics, measurement & experimentation\nOwn website performance measurement, working with analytics partners to maintain GA4 and Google Search Console.\nConnect acquisition activity to bookings, attended eye exams and ecommerce purchases.\nUnderstand customer behaviour across new and returning customers, identifying opportunities to improve engagement and conversion.\nDevelop and run A/B tests and other experiments, using results to inform future improvements.\nProvide regular performance reporting, insights and recommendations to key stakeholders.\nWebsite product ownership & delivery\nOwn and manage the commercial website roadmap, balancing customer experience, commercial priorities and platform improvements.\nMaintain a prioritised development backlog, translating business needs into clear briefs, requirements and acceptance criteria.\nWork closely with developers, designers and content partners to deliver website improvements and new functionality.\nManage delivery priorities, test releases and ensure changes meet business and customer expectations.\nEstablish a clear rhythm of performance reporting, roadmap reviews and continuous improvement.\nWhat you will bring\nWe're looking for someone who combines strong commercial instincts with a genuine passion for digital customer experience.\nYou'll ideally have:\n5+ years' experience in ecommerce, digital growth, website optimisation or a similar role.\nA proven track record of driving measurable improvements in online sales, bookings and conversion.\nStrong practical knowledge of SEO, organic acquisition, analytics and experimentation.\nExperience managing website platforms, CMS environments and digital product roadmaps.\nThe ability to translate commercial objectives into clear development requirements and prioritise competing projects.\nExperience leading fulfilment teams and managing ecommerce operations end to end.\nStrong analytical skills, with the ability to turn data into practical insights and action.\nExperience working across multiple markets, ideally within retail or a customer-facing business.\nExcellent communication skills and the ability to bring different teams and stakeholders together.\nMost importantly, you're commercially minded, curious and hands-on. You enjoy getting into the detail, challenging the status quo and finding better ways to do things.\nWhat you will get from us\nA job where you can make a real difference to meeting customers' eyecare needs\nCompetitive salary for the right person to include base salary +super+ bonus\nA generous team allowance so you can strut your stuff in and out of store in the latest BN products\nTight knit team environment\nHybrid working roster - 4 days in our Woolloomooloo office 1 day WFH","description_format":"text","description_chars":6930,"description_truncated":false,"requirements":{"experience_years_min":5,"management_years_min":null,"team_size_min":null,"manages_managers":false,"education":null,"security_clearance":false,"languages":[]},"benefits":["Hybrid work"],"hiring_locations":[],"hiring_excludes":[],"relocation_offered":false,"industries":["Optometry & Optical Stores"],"lifecycle":[{"event":"open","at":"2026-11-03T06:11:15Z"}],"visa":[],"liveness":{"score":86,"band":"hot","label":"Hiring now","p_open":1,"p_active":0.86,"p_room":1,"age_days":7,"expected_fill_days":32,"reasons":["conf:0","win:early"],"computed_at":"2026-11-11T05:49:22Z"},"pay":null,"html_url":"https://alion.io/job/bailey-nelson-ecommerce-manager-product-owner","json_url":"https://alion.io/job/bailey-nelson-ecommerce-manager-product-owner.json","meta":{"generated_at":"2026-11-11T14:22:04Z","cache_seconds":300,"methodology":"https://alion.io/methodology","terms":"https://alion.io/terms","contact":"https://alion.io/contact","api":"https://alion.io/developers","about":"Alion is a live layer of people, companies and AI agents: who they are, whether they are real and active right now, what they do and how to work with them, readable by people and by agents and paid per call.","catalog":"https://alion.io/catalog.json","usage":{"tier":"crawler_verified","counted_by":"address","units_charged":1,"used_today":26416,"day_limit":null,"remaining_today":null,"minute_limit":300,"resets_at":"2026-11-12T00:00:00Z"}},"offers":[{"id":"company.slices","title":"One company in depth, by slice","status":"live","price":{"credits":0.1,"usd":0.01,"plus_per_slice":{"credits":0.05,"usd":0.005}},"unit":"per company, plus each slice with data","note":"the employer in depth","call":{"mcp_tool":"get_company","arguments":{"id":668750},"rest":"https://alion.io/mcp/rest/get_company?id=668750"},"human":"https://alion.io/catalog?offer=company.slices&for=job%2Fbailey-nelson-ecommerce-manager-product-owner"},{"id":"market.stats","title":"A market slice: pay, demand and time to fill","status":"live","price":{"credits":2,"usd":0.2},"unit":"per slice","note":"pay, demand and time to fill for this role and place","call":{"mcp_tool":"market_stats"},"human":"https://alion.io/catalog?offer=market.stats&for=job%2Fbailey-nelson-ecommerce-manager-product-owner"},{"id":"job.search","title":"Open jobs by role, technology, place, pay and visa","status":"live","price":{"credits":0.1,"usd":0.01},"unit":"per posting in a list","note":"similar open postings","call":{"mcp_tool":"search_jobs"},"human":"https://alion.io/catalog?offer=job.search&for=job%2Fbailey-nelson-ecommerce-manager-product-owner"},{"id":"company.verify","title":"Is this company real and active right now","status":"pilot","price":null,"unit":"per company","request":{"url":"https://alion.io/catalog/request","method":"POST","body":"{\"offer\": \"company.verify\", \"for\": \"job/bailey-nelson-ecommerce-manager-product-owner\", \"note\": \"what you need it for\"}"},"human":"https://alion.io/catalog?offer=company.verify&for=job%2Fbailey-nelson-ecommerce-manager-product-owner"}],"agent":{"mcp":"https://alion.io/mcp/jobs","mcp_open":"https://alion.io/mcp/open","next":[{"tool":"get_job","arguments":{"id":3665608}},{"tool":"search_jobs","arguments":{"company":"baileynelson.com.au","detail":"compact"}},{"tool":"match_people","arguments":{"job_id":3665608},"note":"people open to offers who fit this vacancy"}],"note":"The same data through MCP tools: https://alion.io/mcp/open needs no sign-in (compact searches, postings, people); https://alion.io/mcp with an Alion account has everything. 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