UX Copywriter

Job Description

Purpose of the role

To create best in class user experiences that are aligned to customer needs and drive optimal commercial and customer outcomes. Creating products and journeys that meet customers informational, functional and emotional needs.

Accountabilities

• Conceptualisation, design and implementation of user-centric digital banking products and experiences, ensuring alignment with customer needs, industry best practices and business objectives. Monitoring impact of design post launch through relevant CX metrics. .
• Collaboration with cross-functional teams including product managers, developers, business analysts to translate business requirements into compelling user experiences. Efficiently communicate design rationale and advocate for user-centred design principles. Advocate and champion Design Principles within the organisation. .
• Development of interactive prototypes and wireframes to visualise design concepts and validate solutions. Iterate designs based on feedback, incorporating changing technical and business requirements and user feedback. .
• Evaluation of the technical feasibility, legal compliance, and potential risks associated with the development and launch of the new product. Securing governance oversite and providing design assurance.
• User research, usability testing and data analysis to gather insights in user behaviour, preferences and pain points. Utilise findings to inform design decisions and enhance the over user experience and translate these into commercial and customer outcomes.
• Stay abreast of emerging trends, technologies and design tools within the fintech and banking industry. Proactively identify opportunities for innovation and improvement in product design processes, tools and methodologies.

Analyst Expectations

• To perform prescribed activities in a timely manner and to a high standard consistently driving continuous improvement.
• Requires in-depth technical knowledge and experience in their assigned area of expertise
• Thorough understanding of the underlying principles and concepts within the area of expertise
• They lead and supervise a team, guiding and supporting professional development, allocating work requirements and coordinating team resources.
• If the position has leadership responsibilities, People Leaders are expected to demonstrate a clear set of leadership behaviours to create an environment for colleagues to thrive and deliver to a consistently excellent standard. The four LEAD behaviours are: L - Listen and be authentic, E - Energise and inspire, A - Align across the enterprise, D - Develop others.
• OR for an individual contributor, they develop technical expertise in work area, acting as an advisor where appropriate.
• Will have an impact on the work of related teams within the area.
• Partner with other functions and business areas.
• Takes responsibility for end results of a team’s operational processing and activities.
• Escalate breaches of policies / procedure appropriately.
• Take responsibility for embedding new policies/ procedures adopted due to risk mitigation.
• Advise and influence decision making within own area of expertise.
• Take ownership for managing risk and strengthening controls in relation to the work you own or contribute to. Deliver your work and areas of responsibility in line with relevant rules, regulation and codes of conduct.
• Maintain and continually build an understanding of how own sub-function integrates with function, alongside knowledge of the organisations products, services and processes within the function.
• Demonstrate understanding of how areas coordinate and contribute to the achievement of the objectives of the organisation sub-function.
• Make evaluative judgements based on the analysis of factual information, paying attention to detail.
• Resolve problems by identifying and selecting solutions through the application of acquired technical experience and will be guided by precedents.
• Guide and persuade team members and communicate complex / sensitive information.
• Act as contact point for stakeholders outside of the immediate function, while building a network of contacts outside team and external to the organisation.

All colleagues will be expected to demonstrate the Barclays Values of Respect, Integrity, Service, Excellence and Stewardship - our moral compass, helping us do what we believe is right. They will also be expected to demonstrate the Barclays Mindset - to Empower, Challenge and Drive - the operating manual for how we behave.

Join us as a UX Copywriter, helping shape clear, user-focused content and content design practices that make digital experiences easier to understand, navigate, and use. This role sits within a collaborative design environment, working closely with Product, Design, Research, and Business teams to deliver content that meets user needs while supporting business goals.

As a UX Copywriter, you will create, review, and improve content across digital journeys, ensuring every interaction is clear, consistent, and accessible. You will work across multiple projects, collaborate with stakeholders, and help promote content standards and best practices across the business. You will also support content governance activities, contribute to the development of content design approaches, and help ensure high-quality outcomes across digital channels. This is an opportunity to influence how people experience our products and services at scale, contributing to digital experiences that make banking easier to use, more intuitive, and accessible for a wide range of customers and colleagues while helping strengthen Barclays' customer-focused digital experience.

To be successful as a UX Copywriter, you must have the following essential skills:

• Ability to create user-focused digital content and adapt tone and style for different audiences, channels, and customer journeys.
• Effective stakeholder engagement and collaboration skills, with the ability to work across multidisciplinary teams and incorporate feedback from a range of stakeholders.
• Editing, proofreading, and content quality assurance skills, supported by careful attention to detail and consistency.

Some other highly valued skills may include:

• Experience working within a regulated or financial services environment, with an understanding of associated risks and regulatory requirements.
• Experience working with content governance, content standards, documentation processes, or Agile delivery environments.
• Knowledge of WCAG (Web Content Accessibility Guidelines), inclusive content design practices, and digital accessibility requirements.

You may be assessed on the key critical skills relevant for success in role, such as risk and controls, change and transformation, business acumen, strategic thinking and digital and technology, as well as job-specific technical skills.

This role will be based in Manchester.