{"id":3890202,"url":"https://alion.io/job/barre3r-creative-lead","title":"Creative Lead","company":{"id":670401,"name":"barre3®","domain":"barre3.com","url":"https://alion.io/company/barre3","size_band":null,"is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"Workable","truth_index":null},"role":"Marketing","role_family":"Marketing","seniority":"lead","employment_type":"full_time","work_mode":"remote","remote_scope":"stated_countries","remote_scope_basis":"board_field","remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["Portland, United States"],"countries":["US"],"hiring_countries":["US"],"hiring_countries_total":1,"salary":null,"salary_estimate":null,"experience_years_min":null,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[{"name":"A/B Testing","optional":false},{"name":"Adobe After Effects","optional":false},{"name":"Adobe Photoshop","optional":false},{"name":"Agile","optional":false},{"name":"Canva","optional":false},{"name":"Figma","optional":false},{"name":"YouTube","optional":false}],"status":"live","first_seen_at":"2026-11-06T21:00:34Z","employer_posted_date":"2026-11-06","last_verified_at":"2026-11-08T06:16:00Z","board_verified":true,"closed_at":null,"days_open":1,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":1},"description":"Position Summary\nAt barre3, we are on a mission to redefine what success in fitness means-shifting the focus away from punishing workout culture toward an evidence-based, mindful practice that leaves people balanced in body and empowered from within. As boutique fitness faces commoditization, our brand serves as the trusted Guide: empathetic, grounded, authoritative, and intentionally designed for sustainable health.\nTo lead our next chapter of growth, we are looking for a visionary, hands-on Creative Lead. This role serves as our primary storyteller, aesthetic compass, and performance creative engine. You will position the client as the hero of our narrative, using design, tone, and high-velocity digital creative to meet them across every stage of their journey.\nReporting to the VP of Growth Marketing & Digital, you are an agile player-coach who balances elevated brand polish with data-driven performance. Whether art-directing seasonal retail campaigns, architecting rapid modular testing pipelines for paid media, or equipping our franchise network with turnkey toolkits, you will translate strategic customer insights into creative work that drives community growth and business results.\n** Primary residence must be in the greater Portland area **\nKey Responsibilities\n1. Brand Guardianship, Visual Identity & Narrative\nDirect the Creative Standard: Serve as the day-to-day visual and narrative compass across all consumer, digital, environmental, and franchise touchpoints, maintaining our commitment to elevated aesthetics, organic warmth, intentional simplicity, and approachable typography.\nPosition the Brand as the Guide: Ensure all creative work establishes the client as the hero and barre3 as the expert partner, reinforcing our core message of whole-body fitness, guided support, and sustainable practice.\nEvolve Design Systems: Maintain and evolve our typography standards, layout principles, and distinct channel color palettes to ensure visual continuity across physical studios, digital platforms, and marketing channels.\nStudio & Spatial Experience: Guide the physical expression of the brand across interior layouts, material palettes, environmental graphics, and wayfinding to ensure cohesive, elevated studio environments. \nRetail Partnership & Brand Integration: Guide the visual tone of all retail touchpoints, directing seasonal product and lifestyle shoots to deliver on-brand creative assets that support e-commerce sales and studio boutique discovery. \n2. Performance Marketing & Modular Asset Engine\nGrowth Team Partnership: Work in lockstep with the Growth Marketing team to concept, design, and deliver high-converting creative for Meta, Google/YouTube, OTT, web landing pages, and CRM.\n Iterative & Modular Production: Design modular creative systems (testing varied hooks, angles, typography callouts, aspect ratios, and CTAs) to power rapid A/B testing and lower customer acquisition costs.\nDedicated Performance Creative Engine: Architect and lead an always-on, high-velocity creative testing pipeline with protected weekly pod capacity. Partner with Growth Marketing to concept, ship, and iterate new creative hooks, visual angles, and modular variants on a predictable sprint cadence-completely decoupled from longer-lead brand campaign cycles. \nVideo Creative Direction: Direct shoot lists, capture styles, and pacing for rapid video iteration across short- and long-form formats to fuel always-on digital channels. \n3. Franchise Network Enablement & Toolkits\n Turnkey Local Playbooks: Create practical, intuitive local marketing toolkits, digital asset management (DAM) libraries, and self-serve templates (e.g., Canva/Figma) for franchise studio owners.\nStudio Profitability Alignment: Ensure local marketing assets are easy for studio owners to deploy, cost-effective to produce locally, and targeted at driving trial bookings and member retention.\n4. Creative Operations & Team Leadership\nManage the Creative Pod: Guide, mentor, and inspire in-house designers, videographers, copywriters, and freelance specialists, fostering a collaborative, feedback-driven environment.\nWorkflow Efficiency: Partner with the team to balance sprint capacity, optimize brief-to-delivery workflows, and eliminate bottlenecks without sacrificing quality.\n Cross-Functional Cohesion: Collaborate with the Product and Operations teams to ensure visual and narrative alignment across in-studio classes, physical environments, digital apps, and brand experiences.\nKey Performance Indicators (KPIs)\nPerformance Creative Lift: Measurable efficiency improvements in paid growth campaigns, including hook rates, click-through rates, landing page conversion rates, and acquisition efficiency.\nProduction Cadence & Velocity: Consistent, on-time delivery of creative assets across bi-weekly growth sprints, retail launches, and seasonal franchise campaigns.\nRetail Conversion & Sell-Through: Storytelling and creative assets that drive apparel and product sales across online and brick-and-mortar channels.\nFranchise Field Adoption: High adoption of local marketing toolkits, positive field feedback, and strong brand alignment across studio locations.\nBrand Consistency: Cohesive visual execution and zero brand drift across all digital, environmental, and retail touchpoints.\nRequirements\nRequired Qualifications\n6-8+ years of hands-on art direction, brand design, and creative production experience, with at least 2+ years managing creative talent.\nPlayer-Coach Mentality: Excited to operate strategically while staying actively involved in design execution, video edits, and copy refinement.\nGrowth Creative Acumen: Experience running iterative creative testing pipelines in partnership with performance marketers, with fluency in conversion design and mobile video trends.\nRetail & Apparel Acumen: Experience directing on-figure apparel shoots and translating physical retail products into compelling digital and in-studio demand.\nField Empathy: Ability to design intuitive, turnkey tools and templates that non-designers in a franchise network can easily implement.\nMission Alignment: Inspired by the barre3 philosophy of mindful movement, balanced well-being, and redefining success in fitness.\n Expert proficiency in Figma and Adobe Creative Cloud (Illustrator, Photoshop, InDesign, Premiere/After Effects basics)\nBenefits\nABOUT BARRE3\nBarre3 is a fitness company building communities based on body positivity and inclusivity-and this starts with the workplace.\nOUR COMMITMENT TO DIVERSITY, EQUITY, AND INCLUSION\nEqual Opportunity Employer: barre3 is an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. All employment decisions are based on business needs, job requirements, and individual qualifications, without regard to race, color, religion, sex (including pregnancy, sexual orientation, and gender identity), national origin, age, disability, genetic information, veteran status, or any other status protected by federal, state, or local laws.\nWHAT YOU GET:\nA flexible, hybrid working environment, including opportunities to work remotely and at the Portland Home Office\nGenerous medical, dental and vision plans\nPaid holidays, sick and vacation time to empower a healthy work-life balance\nA competitive salary with 401k company-matching, because we care about your future\nFree unlimited access to barre3 online and Portland barre3 classes","description_format":"text","description_chars":7455,"description_truncated":false,"requirements":{"experience_years_min":null,"management_years_min":null,"team_size_min":null,"manages_managers":false,"education":null,"security_clearance":false,"languages":[]},"benefits":["401k plan","Equity","Home office","Hybrid work"],"hiring_locations":[{"name":"United States","iso":"US","kind":"country"}],"hiring_excludes":[],"relocation_offered":false,"industries":["Fitness"],"lifecycle":[{"event":"open","at":"2026-11-06T21:00:34Z"}],"visa":[],"liveness":{"score":86,"band":"hot","label":"Hiring now","p_open":1,"p_active":0.86,"p_room":1,"age_days":1,"expected_fill_days":29,"reasons":["conf:3","win:early"],"computed_at":"2026-11-08T05:47:12Z"},"pay":null,"html_url":"https://alion.io/job/barre3r-creative-lead","json_url":"https://alion.io/job/barre3r-creative-lead.json","meta":{"generated_at":"2026-11-08T09:50:08Z","cache_seconds":300,"methodology":"https://alion.io/methodology","terms":"https://alion.io/terms","contact":"https://alion.io/contact","api":"https://alion.io/developers","about":"Alion is a live layer of people, companies and AI agents: who they are, whether they are real and active right now, what they do and how to work with them, readable by people and by agents and paid per call.","catalog":"https://alion.io/catalog.json","usage":{"tier":"crawler_verified","counted_by":"address","units_charged":1,"used_today":21294,"day_limit":null,"remaining_today":null,"minute_limit":300,"resets_at":"2026-11-09T00:00:00Z"}},"offers":[{"id":"company.slices","title":"One company in depth, by slice","status":"live","price":{"credits":0.02,"usd":0.002,"plus_per_slice":{"credits":0.05,"usd":0.005}},"unit":"per company, plus each slice with data","note":"the employer in depth","call":{"mcp_tool":"get_company","arguments":{"id":670401},"rest":"https://alion.io/mcp/rest/get_company?id=670401"},"human":"https://alion.io/catalog?offer=company.slices&for=job%2Fbarre3r-creative-lead"},{"id":"market.stats","title":"A market slice: pay, demand and time to fill","status":"live","price":{"credits":1,"usd":0.1},"unit":"per slice","note":"pay, demand and time to fill for this role and place","call":{"mcp_tool":"market_stats"},"human":"https://alion.io/catalog?offer=market.stats&for=job%2Fbarre3r-creative-lead"},{"id":"job.search","title":"Open jobs by role, technology, place, pay and visa","status":"live","price":{"credits":0.02,"usd":0.002},"unit":"per posting in a list","note":"similar open postings","call":{"mcp_tool":"search_jobs"},"human":"https://alion.io/catalog?offer=job.search&for=job%2Fbarre3r-creative-lead"},{"id":"company.verify","title":"Is this company real and active right now","status":"pilot","price":null,"unit":"per company","request":{"url":"https://alion.io/catalog/request","method":"POST","body":"{\"offer\": \"company.verify\", \"for\": \"job/barre3r-creative-lead\", \"note\": \"what you need it for\"}"},"human":"https://alion.io/catalog?offer=company.verify&for=job%2Fbarre3r-creative-lead"}],"agent":{"mcp":"https://alion.io/mcp/jobs","mcp_open":"https://alion.io/mcp/open","next":[{"tool":"get_job","arguments":{"id":3890202}},{"tool":"search_jobs","arguments":{"company":"barre3.com","detail":"compact"}},{"tool":"match_people","arguments":{"job_id":3890202},"note":"people open to offers who fit this vacancy"}],"note":"The same data through MCP tools: https://alion.io/mcp/open needs no sign-in (compact searches, postings, people); https://alion.io/mcp with an Alion account has everything. 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