{"id":4302699,"url":"https://alion.io/job/base-layer-product-marketing-manager","title":"Product Marketing Manager","company":{"id":36929,"name":"Base Layer","domain":"base-layer.ai","url":"https://alion.io/company/base-layer","size_band":"11-50","is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"Greenhouse","truth_index":{"grade":"A","score":100,"open_postings":3,"ghost_share":0,"stale_share":0,"repost_share":0,"time_to_fill_p50_days":29,"computed_at":"2026-11-14T05:58:10Z"}},"role":"Marketing","role_family":"Marketing","seniority":"senior","employment_type":null,"work_mode":"on_site","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["New York, United States"],"countries":["US"],"hiring_countries":[],"hiring_countries_total":0,"salary":null,"salary_estimate":null,"experience_years_min":5,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[{"name":"AI Agents","optional":true}],"status":"live","first_seen_at":"2026-11-14T03:39:06Z","employer_posted_date":"2026-11-14","last_verified_at":"2026-11-14T12:52:27Z","board_verified":true,"closed_at":null,"days_open":0,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":0},"description":"ABOUT BASELAYER\nEvery business in America needs a bank account to exist. The system that decides whether they're real, who's behind them, and whether they're a risk, runs on infrastructure from the 1980s. We're rebuilding that layer from scratch.\nBaselayer is the identity layer for institutions across the United States: the most complete business graph in America and every human tied to it. We fuse public records, IRS data, sanctions lists, web signals, and fraud telemetry from 2,200+ financial institutions into a single graph that resolves any business and the humans behind it in milliseconds. The legacy credit bureaus took 50 years to build something that gets 60% match rates. We've built something that gets 98% in under two years.\nToday we're trusted by over 20% of financial institutions in America including FIS, Rho, Socure and top five US banks. But the graph is becoming infrastructure for anyone who needs to know if a business is real and worth trusting: gig platforms, marketplaces, AI companies, and commerce infrastructure at scale.\nTrust is the substrate of every financial transaction. We're rebuilding it.\nABOUT THE TEAM\nAI agents are starting to transact: opening accounts, buying services, moving money on behalf of the businesses and people behind them. Every one of those transactions has a counterparty asking the question banks have always asked: who am I dealing with, and can I trust them? Today's identity infrastructure wasn't built to answer it at agent speed.\nThe Agentic Economy team is extending Baselayer's business graph into the trust layer for agentic commerce: verifiable credentials that bind an agent to the verified business and human behind it, a registry counterparties can query in real time, and verification APIs that plug into the networks, platforms, and protocols where agent transactions happen.\nWe run like a startup inside a startup: a small senior team led by our GM of Agentic Economy, working directly with payment networks, banks, wallet providers, and agent platforms. The category is being defined right now; the standards, seats, and infrastructure decisions of the next 18 months will be consequential for a decade.\nABOUT THE ROLE\nWe’re hiring our first Sr. Product Marketing Manager to own how Baselayer is positioned, packaged, and explained to the market. You’ll sit at the center of Product, Sales, and Marketing, translating a technically deep risk platform into a story that a Chief Risk Officer, a BSA/AML lead, and a fintech founder each understand immediately. This is a builder’s seat, not a maintenance one: there’s no messaging framework to inherit and no launch process to follow.\nYou’ll write the positioning, build the sales narrative, run the launches, and prove what’s working. You’ll partner closely with the founders, sales, and product to turn a differentiated platform into a category-defining story, and your words will show up in every deal cycle and every product release.\nWHAT YOU'LL DO\nOwn positioning and messaging for the Baselayer platform and its individual products, grounded in real customer research rather than internal opinion\nBuild the sales narrative end to end, including pitch decks, one-pagers, battlecards, objection handling, and ROI framing that AEs actually use\nLead go-to-market for product launches: define the audience, set the launch tier, coordinate Product, Sales, and Design, and own the outcome after ship\nRun competitive and market intelligence across the KYB, fraud, and onboarding landscape, and turn it into guidance the team can act on\nPartner with Sales to diagnose where deals stall, then build the content and enablement that unsticks them\nInterview customers and prospects regularly, and bring what you learn back into product strategy and roadmap conversations\nDrive pricing and packaging work alongside Product and Sales leadership as we expand the platform\nWrite the substantive content that earns credibility with a risk and compliance audience: case studies, benchmark reports, webinars, and thought leadership\nDefine what success looks like for your work and report on it honestly, including pipeline influenced, win rate, and launch adoption\nMINIMUM REQUIREMENTS\n5+ years of product marketing experience at a B2B software company, including time at a startup or early-stage team\nA track record of owning positioning and messaging for a technical product, not just executing campaigns someone else scoped\nExcellent writing, with the ability to take a dense technical capability and make it sharp, specific, and free of buzzwords\nExperience running product launches from strategy through post-launch measurement\nComfort working directly with sales teams and sitting in on customer calls\nStrong judgment about what to prioritize when everything is unbuilt and there’s no playbook\nComfort operating in ambiguity, with a bias toward shipping over polishing\nWHAT SETS YOU APART\nExperience marketing to banks, credit unions, fintechs, or other financial institutions\nWorking knowledge of KYB, KYC, AML, fraud, underwriting, or merchant onboarding\nExperience marketing AI or data products to a skeptical, compliance-minded buyer\nYou’ve been an early marketing hire and built the function from the ground up\nFluency with analytics and CRM data, so you pull your own numbers rather than waiting on someone else\nExperience with pricing and packaging decisions across a multi-product platform\nYou’re proactive, opinionated about craft, and motivated to build something that lasts\nWORK LOCATION\nBased in New York City; Full-time in office\nCOMPENSATION\nSalary Range: $150,000 - $220,000 + Bonus + Equity\nBENEFITS\nTime off when you need it: Flexible PTO so you can recharge without red tape\nIn-person energy: We're based in NYC & SF and meet in the office full-time\nCompetitive compensation: We pay well and back it with equity. We want you to think and act like an owner\nCareer rocket fuel: You'll help build the foundation of a high-growth startup, working side by side with experienced founders and team members who've done it before\nBenefits on us: We cover 100% of your health, dental, and vision premiums. No surprise deductions from your paycheck\n 401(k) with company match: We match your contributions so your future self benefits too\nHSA contributions included: We contribute to your HSA on applicable plans, so your coverage works as hard as you do\nStay healthy, stay sharp: A $250 monthly gym stipend to help you bring your best self to work, and everywhere else\nLunch on us: Lunch stipend so you can stay fueled and focused without thinking about it\n A seat at the table: We believe in transparency, radical candor, and giving every team member a voice","description_format":"text","description_chars":6684,"description_truncated":false,"requirements":{"experience_years_min":5,"management_years_min":null,"team_size_min":null,"manages_managers":false,"education":null,"security_clearance":false,"languages":[]},"benefits":["Equity"],"hiring_locations":[],"hiring_excludes":[],"relocation_offered":false,"industries":["Financial Services","Fraud Detection","RegTech, AML & Compliance","Financial AI"],"lifecycle":[{"event":"open","at":"2026-11-14T04:29:21Z"}],"visa":[],"liveness":{"score":86,"band":"hot","label":"Hiring now","p_open":1,"p_active":0.86,"p_room":1,"age_days":0,"expected_fill_days":29,"reasons":["conf:1","win:early"],"computed_at":"2026-11-14T05:58:10Z"},"pay":null,"html_url":"https://alion.io/job/base-layer-product-marketing-manager","json_url":"https://alion.io/job/base-layer-product-marketing-manager.json","meta":{"generated_at":"2026-11-14T14:54:11Z","cache_seconds":300,"methodology":"https://alion.io/methodology","terms":"https://alion.io/terms","contact":"https://alion.io/contact","api":"https://alion.io/developers","about":"Alion is a live layer of people, companies and AI agents: who they are, whether they are real and active right now, what they do and how to work with them, readable by people and by agents and paid per call.","catalog":"https://alion.io/catalog.json","usage":{"tier":"crawler_verified","counted_by":"address","units_charged":1,"used_today":16035,"day_limit":null,"remaining_today":null,"minute_limit":300,"resets_at":"2026-11-15T00:00:00Z"}},"offers":[{"id":"company.slices","title":"One company in depth, by slice","status":"live","price":{"credits":0.1,"usd":0.01,"plus_per_slice":{"credits":0.05,"usd":0.005}},"unit":"per company, plus each slice with data","note":"the employer in depth","call":{"mcp_tool":"get_company","arguments":{"id":36929},"rest":"https://alion.io/mcp/rest/get_company?id=36929"},"human":"https://alion.io/catalog?offer=company.slices&for=job%2Fbase-layer-product-marketing-manager"},{"id":"market.stats","title":"A market slice: pay, demand and time to fill","status":"free","price":{"credits":0,"usd":0},"unit":"per slice","note":"pay, demand and time to fill for this role and place","call":{"mcp_tool":"market_stats"},"human":"https://alion.io/catalog?offer=market.stats&for=job%2Fbase-layer-product-marketing-manager"},{"id":"job.search","title":"Open jobs by role, technology, place, pay and visa","status":"live","price":{"credits":0.1,"usd":0.01},"unit":"per posting in a list","note":"similar open postings","call":{"mcp_tool":"search_jobs"},"human":"https://alion.io/catalog?offer=job.search&for=job%2Fbase-layer-product-marketing-manager"},{"id":"company.verify","title":"Is this company real and active right now","status":"pilot","price":null,"unit":"per company","request":{"url":"https://alion.io/catalog/request","method":"POST","body":"{\"offer\": \"company.verify\", \"for\": \"job/base-layer-product-marketing-manager\", \"note\": \"what you need it for\"}"},"human":"https://alion.io/catalog?offer=company.verify&for=job%2Fbase-layer-product-marketing-manager"}],"agent":{"mcp":"https://alion.io/mcp/jobs","mcp_open":"https://alion.io/mcp/open","next":[{"tool":"get_job","arguments":{"id":4302699}},{"tool":"search_jobs","arguments":{"company":"base-layer.ai","detail":"compact"}},{"tool":"match_people","arguments":{"job_id":4302699},"note":"people open to offers who fit this vacancy"}],"note":"The same data through MCP tools: https://alion.io/mcp/open needs no sign-in (compact searches, postings, people); https://alion.io/mcp with an Alion account has everything. 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