{"id":488024,"url":"https://alion.io/job/base-marketing-manager","title":"Marketing Manager","company":{"id":23220,"name":"Base","domain":"base.ai","url":"https://alion.io/company/base-ai","size_band":"51-200","is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"BambooHR","truth_index":null},"role":"Marketing","role_family":"Marketing","seniority":"middle","employment_type":"full_time","work_mode":"on_site","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["San Francisco, United States"],"countries":["US"],"hiring_countries":[],"hiring_countries_total":0,"salary":null,"salary_estimate":{"min_usd":86000,"max_usd":171000,"period":"year","method":"role_seniority_country_remote_cell","sample_n":1566},"experience_years_min":3,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[{"name":"AI Agents","optional":false},{"name":"ChatGPT","optional":false},{"name":"Claude","optional":false},{"name":"HubSpot","optional":false},{"name":"LinkedIn","optional":false},{"name":"Salesforce","optional":false},{"name":"Webflow","optional":false}],"status":"live","first_seen_at":"2026-08-21T00:00:00Z","employer_posted_date":"2026-08-21","last_verified_at":"2026-11-07T10:51:16Z","board_verified":true,"closed_at":null,"days_open":78,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":78},"description":"About Base AI\nBase AI is building the AI Customer Growth Platform for modern B2B companies.\nOur platform helps companies orchestrate customer engagement by contextualizing customer signals into growth actions across the entire customer lifecycle - from onboarding and adoption to expansion, advocacy, and retention.\nAI is leveling the playing field for feature development, creating new moats and go-to-market frameworks. We believe, more than ever before, that customer & product experience and value creation are becoming significant differentiators. We help our customers gain that differentiation.\nAI is also fundamentally changing how high-performing teams operate. We are building Base and our marketing function to be AI-native from the ground up.\nAbout the Role\nWe’re looking for our second marketing hire: an AI-native, hands-on growth marketer who will work closely with our Marketing Director to help build the next version of Base’s marketing engine.\nThis is not a narrowly defined demand generation, content, or marketing operations role. You will own initiatives across the full marketing lifecycle - from identifying an opportunity and developing the message to building the campaign, launching it, measuring the results, and improving the underlying system.\nYou’ll use AI, automation, and data as fundamental parts of how you work. That might mean building an AI-assisted content engine, automating campaign research and execution, identifying insights across customer conversations, personalizing campaigns by persona or account, or prototyping a new workflow without waiting for technical resources.\nWe’re not looking for someone who simply uses ChatGPT to complete traditional marketing tasks faster. We’re looking for someone who can rethink how the work should be done - combining strong marketing judgment with AI, automation, experimentation, and exceptional execution.\nBase sells multiple products that serve various GTM audiences. You will help us establish a new market category, sharpen our positioning, generate a qualified pipeline, launch new capabilities, and demonstrate through our own marketing what an AI-first customer growth company looks like.\nThis role is ideal for a builder who can turn ambiguity into an experiment, an experiment into a repeatable playbook, and a successful playbook into measurable growth.\nWhat You’ll Do\nHelp Grow the AI-Native Marketing Engine\nDesign and implement AI-assisted workflows for market research, content development, campaign creation, personalization, distribution, analysis, and reporting.\nBuild reusable prompts, automations, agents, templates, and operating systems that increase the speed, quality, and consistency of our marketing.\nUse customer conversations, CRM data, product information, and market signals to uncover insights and turn them into marketing actions.\nIdentify repetitive or manual work that can be automated, then build and improve the relevant workflows.\nDocument successful systems so they can be reused and scaled across the marketing function.\nMaintain a high standard of accuracy, originality, brand quality, and responsible AI use.\nDrive Pipeline and Growth\nOwn integrated campaigns end-to-end, including audience selection, insight, offer, messaging, creative, execution, distribution, measurement, and iteration.\nRun experiments across personas and channels, including organic, paid, events, webinars, lifecycle programs, and outbound-assisted campaigns.\nPartner closely with Sales to turn marketing engagement into qualified conversations, opportunities, and revenue.\nAnalyze performance, identify what is and is not working, and continuously improve campaign results.\nCreate Category-Defining Content\nTurn customer conversations, product knowledge, market research, and internal expertise into compelling content and campaigns.\nCreate high-quality and differentiated content across LinkedIn, blogs, email, website & landing pages, webinars, campaign assets, and sales enablement materials.\nApply strong editorial judgment to ensure AI increases the quality and originality of our work rather than producing generic content.\nSupport SEO and AEO initiatives that improve Base’s visibility across traditional search and AI answer engines.\nMarketing Systems and Measurement\nWork hands-on across HubSpot, Salesforce, Webflow, Claude, analytics, enrichment, Clay, automation, design, video, and GTM / AI platforms.\nImprove lead capture, routing, lifecycle stages, data quality, attribution, and the connection between marketing activity and revenue.\nBuild clear reporting that helps us understand what is generating engagement, qualified pipeline, and revenue.\nPrototype solutions using LLMs/AI, no-code platforms, APIs, AI agents, and lightweight automation where appropriate.\nBecome fluent in Base’s own platform and identify opportunities to use it within our marketing motion.\nShip Cross-Functional GTM Initiatives\nPartner with Product, Sales, and Customer Success on product launches, messaging, enablement, expansion campaigns, and customer stories.\nSupport webinars, community, virtual programs, field events, and Base’s owned events as integrated pipeline and customer-engagement initiatives.\nCoordinate campaign execution across people, platforms, channels, and geographies.\nWork daily with colleagues in EMEA and the United States.\nOperate effectively in a fast-moving startup where priorities change, and individual ownership matters.\nWho You Are\nYou have at least three years of hands-on B2B technology marketing experience.\nYou have personally owned campaigns from initial idea through execution, measurement, and improvement.\nYou have experience across several areas of marketing, such as demand generation, growth, content, product marketing, lifecycle marketing, marketing operations, or startup marketing.\nYou can show examples of how you used AI or automation to materially improve or redesign a marketing workflow-not simply generate copy.\nYou have strong writing, messaging, and editorial judgment and can recognize when AI-generated work is generic, inaccurate, or off-brand.\nYou are comfortable working directly in systems such as HubSpot, Salesforce, Webflow, and modern analytics, design, and automation platforms.\nYou can work with data, enrichment tools, no-code systems, APIs, or AI agents to solve practical marketing problems. Coding experience is helpful but not required.\nYou understand how marketing contributes to qualified pipeline and revenue-not only leads, traffic, or content output.\nYou are highly curious, resourceful, and comfortable learning unfamiliar systems quickly.\nYou don’t wait for perfect instructions. You develop a point of view, build the first version, learn from the results, and improve it.\nYou enjoy moving between strategy, creative work, systems, and hands-on execution.\nYou can manage multiple priorities without sacrificing quality, accountability, or follow-through.\nYou are comfortable working in a global startup environment with frequent change, complexity, and high expectations.\nMost importantly, you care about quality, ownership, speed, measurable outcomes, and continuous improvement.\nWhat Success Looks Like\nWithin your first 6-12 months, you will have:\nEstablished a repeatable campaign engine that moves quickly from insight to launch to measurable learning.\nLaunched integrated campaigns that contribute qualified pipeline across Base’s priority personas and use cases.\nReduced the manual effort required to research, produce, launch, and analyze campaigns through AI and automation.\nBuilt a scalable content system that turns customer and market intelligence into differentiated, multi-channel content.\nImproved campaign reporting, attribution, and the connection between marketing programs and revenue.\nHelped establish a clear, differentiated, and credible position for Base and the AI Engagement OS category.\nCreated documented workflows that help a small marketing team operate with the output and sophistication of a much larger organization.\nHow We Work\nThis is a hands-on role with meaningful ownership. You’ll have room to experiment, but you’ll also be accountable for turning ideas into shipped work and shipped work into measurable results.\nWe operate in a hybrid model, with at least two days per week in our Palo Alto office.\nAs part of the interview process, candidates will be asked to walk us through an AI-enabled marketing workflow they have built or meaningfully redesigned. 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