{"id":2856649,"url":"https://alion.io/job/base-power-crm-lead","title":"CRM Lead","company":{"id":5219,"name":"Base Power","domain":"basepower.com","url":"https://alion.io/company/base-power-company","size_band":null,"is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"Ashby","truth_index":{"grade":"A","score":92,"open_postings":176,"ghost_share":0,"stale_share":0.136,"repost_share":0.006,"time_to_fill_p50_days":85,"computed_at":"2026-10-22T06:10:10Z"}},"role":"Marketing","role_family":"Marketing","seniority":"lead","employment_type":"full_time","work_mode":"on_site","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["Austin, United States"],"countries":["US"],"hiring_countries":[],"hiring_countries_total":0,"salary":null,"salary_estimate":{"min_usd":123000,"max_usd":236000,"period":"year","method":"role_seniority_country_remote_cell","sample_n":602},"experience_years_min":3,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[{"name":"Braze","optional":false},{"name":"HubSpot","optional":false},{"name":"Iterable","optional":false}],"status":"live","first_seen_at":"2026-10-19T14:14:45Z","employer_posted_date":"2026-10-19","last_verified_at":"2026-10-22T11:38:26Z","board_verified":true,"closed_at":null,"days_open":2,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":2},"description":"About Base\nBase is America’s next-generation power company. We’re rebuilding the foundation of modern civilization-electricity-by deploying a vast network of distributed batteries that is transforming today’s fragile, centralized grid into a resilient and abundant system. We are engineers, operators, and creatives solving some of the most complex, interdisciplinary challenges of our time.\nAbout the Role\nThis isn't a traditional CRM or lifecycle role. You’ll build the engine that turns leads into Base members: customer segmentation, automations, and content.\nMost of your time will go to building communication infrastructure and experimentation in our CRM, combined with writing excellent, high-converting content that builds a system that educates, nurtures, and converts members at scale.\nIf you love testing, data, segmentation, and building something category-defining from the ground up, this role is for you.\nWhat You'll Do\nCRM & Lifecycle Architecture\nOwn our CRM platform end to end: build and manage workflows, automations, segmentation, lead scoring, and data hygiene\n\nDesign, build, and optimize multi-step lifecycle journeys across email, SMS, and in-app touchpoints, tailored to different audience segments\n\nBuild reporting and dashboards to track lifecycle KPIs; continuously test and optimize sends, segmentation, and triggers to improve engagement and conversion\n\nTroubleshoot technical issues and maintain data integrity across integrated systems (CRM, ESP, analytics tools)\n\nCopy & Content\nTranslate complex concepts into simple, consumer-friendly language\n\nWrite content across the funnel: email and SMS sequences, landing pages, scripts, onboarding flows, newsletters, and paid and organic creative\n\nDefine our voice and implement messaging across key brand touchpoints: web, email, SMS, social, and beyond\n\nCollaborate with design, ops, and sales to keep messaging consistent across the journeys you build\n\nWhat You'll Bring\n3-7+ years in lifecycle marketing, CRM/marketing operations, growth marketing, or content strategy at fast-paced companies\n\nDeep, hands-on experience building and optimizing lifecycle journeys in HubSpot, Braze, Iterable, or similar CRMs - workflows, automations, integrations, and reporting\n\nComfort in the technical details of CRM configuration, plus strong writing and copywriting ability\n\nProven ability to create organic content strategies that grow audience and engagement\n\nStrong organizational and project management skills to coordinate across multiple stakeholders\n\nA data-driven approach to measuring and improving performance\n\nAbout the Team\nThe Growth team at Base is lean, high-ownership, and results-driven. We operate with clear accountability, tight feedback loops, and a strong bias towards action. Marketing works closely with design, sales, and product to build scalable systems that support the rapid buildout of America's next-generation power company.\nPlease note: Base is a startup, which means priorities shift and evolve quickly. Your role may expand or change based on the needs of the business at any given time, so the responsibilities listed may not be exhaustive.\nOur Values\nFirst Principles Thinking: Question assumptions. Principles > rules.\n\nOperate at Base Pace: Focus on what matters, act quickly, and learn by doing.\n\nGive & Get Feedback: Be direct, be humble, and maintain a growth mindset.\n\nEveryone’s an Owner: Follow through on commitments and own results.\n\nStrong Opinions, Loosely Held: Drive clarity and make calls with imperfect information.\n\nCommitted to the Mission: Rebuilding the grid is a big challenge. We work hard because we care deeply about the impact we’re creating. We work in-person. It’s not a 9-to-5. We are all-in.\n\nFun & Optimism Coexist with Grit: Collaboration and celebration coincide with the intensity of building real things.\n\nDo the best work of your life at Base.","description_format":"text","description_chars":3885,"description_truncated":false,"requirements":{"experience_years_min":3,"management_years_min":null,"team_size_min":null,"manages_managers":false,"education":null,"security_clearance":false,"languages":[]},"benefits":[],"hiring_locations":[],"hiring_excludes":[],"relocation_offered":false,"industries":["Energy Storage","Smart Grid"],"lifecycle":[{"event":"open","at":"2026-10-19T15:01:00Z"}],"visa":[{"country":"US","licensed_sponsor":true,"evidence":"H-1B filings in 12 months: 12","filings_12m":12,"filings_prev_12m":4,"green_card_filings_12m":0,"median_offered_wage_usd":137500,"route":null,"cap_exempt":false,"checked_at":"2026-10-15T11:24:14+00:00","sources":["US Department of Labor: LCA disclosure data (H-1B, H-1B1, E-3)"],"filings_for_role_12m":0}],"liveness":{"score":90,"band":"hot","label":"Hiring now","p_open":1,"p_active":0.903,"p_room":1,"age_days":2,"expected_fill_days":85,"reasons":["conf:1","velocity","win:early","comp:brand"],"computed_at":"2026-10-22T06:10:10Z"},"pay":null,"html_url":"https://alion.io/job/base-power-crm-lead","json_url":"https://alion.io/job/base-power-crm-lead.json","meta":{"generated_at":"2026-10-22T12:48:28Z","cache_seconds":300,"methodology":"https://alion.io/methodology","terms":"https://alion.io/terms","contact":"https://alion.io/contact","api":"https://alion.io/developers","about":"Alion is a live layer of people, companies and AI agents: who they are, whether they are real and active right now, what they do and how to work with them, readable by people and by agents and paid per call.","catalog":"https://alion.io/catalog.json","usage":{"tier":"crawler_verified","counted_by":"address","units_charged":1,"used_today":11506,"day_limit":null,"remaining_today":null,"minute_limit":300,"resets_at":"2026-10-23T00:00:00Z"}},"offers":[{"id":"company.slices","title":"One company in depth, by slice","status":"live","price":{"credits":0.02,"usd":0.002,"plus_per_slice":{"credits":0.05,"usd":0.005}},"unit":"per company, plus each slice with data","note":"the employer in depth","call":{"mcp_tool":"get_company","arguments":{"id":5219},"rest":"https://alion.io/mcp/rest/get_company?id=5219"},"human":"https://alion.io/catalog?offer=company.slices&for=job%2Fbase-power-crm-lead"},{"id":"market.stats","title":"A market slice: pay, demand and time to fill","status":"live","price":{"credits":1,"usd":0.1},"unit":"per slice","note":"pay, demand and time to fill for this role and place","call":{"mcp_tool":"market_stats"},"human":"https://alion.io/catalog?offer=market.stats&for=job%2Fbase-power-crm-lead"},{"id":"job.search","title":"Open jobs by role, technology, place, pay and visa","status":"live","price":{"credits":0.02,"usd":0.002},"unit":"per posting in a list","note":"similar open postings","call":{"mcp_tool":"search_jobs"},"human":"https://alion.io/catalog?offer=job.search&for=job%2Fbase-power-crm-lead"},{"id":"company.verify","title":"Is this company real and active right now","status":"pilot","price":null,"unit":"per company","request":{"url":"https://alion.io/catalog/request","method":"POST","body":"{\"offer\": \"company.verify\", \"for\": \"job/base-power-crm-lead\", \"note\": \"what you need it for\"}"},"human":"https://alion.io/catalog?offer=company.verify&for=job%2Fbase-power-crm-lead"}]}