{"id":4055296,"url":"https://alion.io/job/baselane-lifecycle-marketing-manager","title":"Lifecycle Marketing Manager","company":{"id":671143,"name":"Baselane","domain":"baselane.com","url":"https://alion.io/company/baselane","size_band":"51-200","is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"Lever","truth_index":null},"role":"Marketing","role_family":"Marketing","seniority":"middle","employment_type":"full_time","work_mode":"hybrid","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["Toronto, Canada"],"countries":["CA"],"hiring_countries":[],"hiring_countries_total":0,"salary":{"min":120000,"max":160000,"currency":"CAD","period":"year","gross":null,"usd_annual":112729},"salary_estimate":null,"experience_years_min":4,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[{"name":"Braze","optional":false},{"name":"HubSpot","optional":false},{"name":"Iterable","optional":false},{"name":"Mixpanel","optional":true},{"name":"SQL","optional":true},{"name":"Tableau","optional":true}],"status":"live","first_seen_at":"2026-11-11T00:45:28Z","employer_posted_date":"2026-11-11","last_verified_at":"2026-11-11T04:27:27Z","board_verified":true,"closed_at":null,"days_open":0,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":0},"description":"About Baselane\nBaselane is a fast-growing Series B fintech company building the financial operating system for America’s independent real estate investors and operators. Our market spans long-term residential, short-term/vacation rentals, and commercial properties, and encompasses millions of owners and operators across those segments.\nBaselane offers banking, payments, analytics, and financing in one platform. We are backed by leading fintech investors including Matrix Partners, Activant Capital, Diagram Ventures, and Thomvest Ventures.\nWe move fast. We hold a high bar. We build for the long term.\nAbout The Role\nThe Lifecycle Marketing Manager is a key member of the Growth Marketing team and owns the programs that drive customer lifetime value - from activation through engagement to revenue expansion. You will build and run campaigns across email, push notifications, in-app messaging, and SMS, with a sharp focus on engaging and growing Baselane’s highest-value customer segments. You’ll use Baselane’s unique data to activate new customers from day one and unlock deeper value from our existing customer base.\nThis role is the connective tissue across Baselane’s unified go-to-market motion. You will orchestrate across product, performance marketing, sales, account management, and customer support to ensure the right customers get the right message at the right moment, and hold yourself accountable to clear outcomes: activation rates, engagement depth, and ARPU growth.\nWe’re looking for someone who is highly motivated and deeply curious - someone who leans into complexity, finds the problem behind the problem, and drives things to completion without waiting to be told. You’ll maintain the voice of the customer across every touchpoint and hold a high bar for quality in everything you ship.\nThis is a hybrid role, which requires two days a week in our downtown Toronto office.\nWhat You'll Do\nOwn the full lifecycle marketing motion. From strategy through execution, across new customer activation, engagement, and revenue expansion.\n\nBuild and run multi-channel campaigns. Across email, push notifications, SMS, and in-app messaging.\n\nDrive retargeting. Identify where customers get stuck, define the audience, and partner with Performance Marketing to execute retargeting across paid channels.\n\nOrchestrate across go-to-market. Work across product, sales, account management, and customer support to deliver coordinated, high-impact customer journeys.\n\nOwn high-value user segmentation. Identify and prioritize Baselane’s highest-value customers across segments and drive messaging accordingly.\n\nCreate automated workflows. Build and maintain nurture sequences and lifecycle programs in Braze.\n\nWork smarter with AI and automation. Proactively use AI and automation to accelerate analysis, asset development, and experience launches. Identify repetitive workflows that can be automated so you and the broader team can spend more time solving meaningful problems.\n\nMaintain a high bar. Ensure quality, accuracy, and brand consistency across all deliverables.\n\nDrive results. Own activation rates, engagement depth, and ARPU growth, sharing learnings and making clear data-driven recommendations.\n\nWhat You’ll Bring\n4+ years of lifecycle marketing experience. At a high-growth technology company\n\nProven track record. Building and scaling lifecycle marketing programs that drive measurable business outcomes\n\nBusiness owner mindset. You understand how lifecycle programs connect to revenue, translate business objectives into actionable marketing programs, and prioritize your time accordingly.\n\nDeep analytical skills. Strong understanding of customer segmentation, behavioral analytics, and how to translate data into prioritized, high-impact programs\n\nMarketing automation expertise. Deep proficiency in platforms like Braze, Iterable, HubSpot, or similar (ideally Braze)\n\nData self-sufficiency. You use data-driven decision-making to explain your impact, and can independently pull and interpret data in product analytics tools to get there\n\nAn AI-first, hands-on approach. You default to AI tools to move faster, think bigger, and do more with less\n\nStrong cross-functional instincts. Comfortable owning outcomes across sales, product, support, and performance marketing\n\nExcellent written communication. You can write compelling customer-facing copy and maintain brand voice across every touchpoint\n\nHigh attention to detail. Excellent organizational skills and a high bar for quality\n\nNice to Have\nFamiliarity with product analytics tools like Mixpanel, Sigma, Mode, or Tableau\n\nTechnical proficiency in SQL, HTML or marketing automation languages like Liquid\n\nExperience in fintech, real estate, or other complex financial or SaaS products","description_format":"text","description_chars":4771,"description_truncated":false,"requirements":{"experience_years_min":4,"management_years_min":null,"team_size_min":null,"manages_managers":false,"education":null,"security_clearance":false,"languages":[]},"benefits":[],"hiring_locations":[{"name":"Canada","iso":"CA","kind":"country"}],"hiring_excludes":[],"relocation_offered":false,"industries":["PropTech"],"lifecycle":[{"event":"open","at":"2026-11-11T04:27:27Z"}],"visa":[],"liveness":{"score":86,"band":"hot","label":"Hiring now","p_open":1,"p_active":0.86,"p_room":1,"age_days":0,"expected_fill_days":30,"reasons":["conf:1","win:early"],"computed_at":"2026-11-11T05:49:22Z"},"pay":{"stated_usd_annual":112729,"is_top_pay":true},"html_url":"https://alion.io/job/baselane-lifecycle-marketing-manager","json_url":"https://alion.io/job/baselane-lifecycle-marketing-manager.json","meta":{"generated_at":"2026-11-11T07:00:11Z","cache_seconds":300,"methodology":"https://alion.io/methodology","terms":"https://alion.io/terms","contact":"https://alion.io/contact","api":"https://alion.io/developers","about":"Alion is a live layer of people, companies and AI agents: who they are, whether they are real and active right now, what they do and how to work with them, readable by people and by agents and paid per call.","catalog":"https://alion.io/catalog.json","usage":{"tier":"crawler_verified","counted_by":"address","units_charged":1,"used_today":10342,"day_limit":null,"remaining_today":null,"minute_limit":300,"resets_at":"2026-11-12T00:00:00Z"}},"offers":[{"id":"company.slices","title":"One company in depth, by slice","status":"live","price":{"credits":0.1,"usd":0.01,"plus_per_slice":{"credits":0.05,"usd":0.005}},"unit":"per company, plus each slice with data","note":"the employer in depth","call":{"mcp_tool":"get_company","arguments":{"id":671143},"rest":"https://alion.io/mcp/rest/get_company?id=671143"},"human":"https://alion.io/catalog?offer=company.slices&for=job%2Fbaselane-lifecycle-marketing-manager"},{"id":"market.stats","title":"A market slice: pay, demand and time to fill","status":"live","price":{"credits":2,"usd":0.2},"unit":"per slice","note":"pay, demand and time to fill for this role and place","call":{"mcp_tool":"market_stats"},"human":"https://alion.io/catalog?offer=market.stats&for=job%2Fbaselane-lifecycle-marketing-manager"},{"id":"job.search","title":"Open jobs by role, technology, place, pay and visa","status":"live","price":{"credits":0.1,"usd":0.01},"unit":"per posting in a list","note":"similar open postings","call":{"mcp_tool":"search_jobs"},"human":"https://alion.io/catalog?offer=job.search&for=job%2Fbaselane-lifecycle-marketing-manager"},{"id":"company.verify","title":"Is this company real and active right now","status":"pilot","price":null,"unit":"per company","request":{"url":"https://alion.io/catalog/request","method":"POST","body":"{\"offer\": \"company.verify\", \"for\": \"job/baselane-lifecycle-marketing-manager\", \"note\": \"what you need it for\"}"},"human":"https://alion.io/catalog?offer=company.verify&for=job%2Fbaselane-lifecycle-marketing-manager"}],"agent":{"mcp":"https://alion.io/mcp/jobs","mcp_open":"https://alion.io/mcp/open","next":[{"tool":"get_job","arguments":{"id":4055296}},{"tool":"search_jobs","arguments":{"company":"baselane.com","detail":"compact"}},{"tool":"match_people","arguments":{"job_id":4055296},"note":"people open to offers who fit this vacancy"}],"note":"The same data through MCP tools: https://alion.io/mcp/open needs no sign-in (compact searches, postings, people); https://alion.io/mcp with an Alion account has everything. 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