{"id":286216,"url":"https://alion.io/job/baseten-marketing-technology-operations-lead","title":"Marketing Technology & Operations Lead","company":{"id":4399,"name":"Baseten","domain":"baseten.co","url":"https://alion.io/company/baseten","size_band":"1001-5000","is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"Ashby","truth_index":{"grade":"B","score":72,"open_postings":17,"ghost_share":0,"stale_share":0.882,"repost_share":0.059,"time_to_fill_p50_days":92,"computed_at":"2026-10-20T05:45:00Z"}},"role":"Marketing","role_family":"Marketing","seniority":"lead","employment_type":"full_time","work_mode":"hybrid","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["New York, United States","San Francisco, United States"],"countries":["US"],"hiring_countries":[],"hiring_countries_total":0,"salary":{"min":190000,"max":210000,"currency":"USD","period":"year","gross":null,"usd_annual":210000},"salary_estimate":null,"experience_years_min":6,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[{"name":"Baseten","optional":false},{"name":"Cursor","optional":false},{"name":"Machine Learning","optional":false},{"name":"n8n","optional":false},{"name":"Notion","optional":false},{"name":"Python","optional":false},{"name":"Salesforce","optional":false},{"name":"Slack","optional":false},{"name":"Spark","optional":false},{"name":"Zapier","optional":false},{"name":"Defense in Depth","optional":true}],"status":"live","first_seen_at":"2026-08-15T01:01:54Z","employer_posted_date":"2026-08-15","last_verified_at":"2026-10-21T02:46:12Z","board_verified":true,"closed_at":null,"days_open":67,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":67},"description":"ABOUT BASETEN\nBaseten powers mission-critical inference for the world's most dynamic AI companies, like Cursor, Notion, OpenEvidence, Abridge, Clay, Gamma, and Writer. By uniting applied AI research, flexible infrastructure, and seamless developer tooling, we enable companies operating at the frontier of AI to bring cutting-edge models into production. We're growing quickly and recently raised our $1.5B Series F, led by Altimeter Capital, Conviction Partners, and Spark Capital. Join us and help build the platform engineers turn to ship AI products.\nTHE ROLE\nWe're looking for a Marketing Technology & Operations Lead who can own and harden the systems layer of Baseten's Marketing engine.\nMarketing at Baseten is scaling fast - more spend, more campaigns, more model launches, more inbound. The systems underneath (Our ESP, CRMs, forms, tracking, routing, alerting) need an owner who treats them like production infrastructure that cannot go down. When something breaks, it costs us time, pipeline, and trust in the data. This role exists so it doesn't break.\nYou’ll simultaneously build for the future and re-think assumptions about our tech stack in the age of agents. This is an offensive play that gives the rest of the team leverage and superpowers to hit our ambitious goals. This is NOT an IT or service role. This is a core member of the marketing team who implements technology to achieve outcomes.\nRESPONSIBILITIES\nOwn the marketing tech stack end-to-end: ad platforms, email systems, tracking, pixels, forms, connectors.\n\nBuild defense-in-depth on inbound: spam/bot protection, rate limiting, email/domain validation, sync gating - and the alerting to catch anomalies before they hit sales or leadership dashboards.\n\nEnforce data integrity: UTM governance, campaign membership, lifecycle stages, lead scoring and routing logic, field-level hygiene, canonical metric definitions.\n\nOperationalize the web request pipeline with our dev agency: structured briefs, tickets, SLAs, and launch-day runbooks instead of ad-hoc Slack threads.\n\nSystematize the request intake for marketing ops work - triage, prioritize, automate the repeat offenders instead of hand-servicing them forever.\n\nPartner with RevOps, Data, and Sales to close workflow gaps where revenue data leaks (program tracking, Slack-only approvals, contact-vs-opportunity data).\n\nBuild or implement custom solutions as the need arises be they net new capabilities or AI-powered workflows.\n\nImplement your vision for the marketing stack of the future, with a clear POV and roadmap on how to achieve it.\n\nREQUIREMENTS\n6+ years in marketing operations at a B2B SaaS or developer-tooling company\n\nDeep, hands-on expertise in MAPs AND Salesforce - field mapping, sync governance, workflows, campaign objects; certifications a plus\n\nHas personally built lead scoring, routing, lifecycle stages, and attribution infrastructure - not just operated someone else's\n\nHas lived through (and fixed) messy data: dedupes, backfills, spam attacks, tracking outages; knows prevention beats cleanup\n\nComfortable with tag management (GTM), webhooks, APIs, and light scripting/automation (n8n, Zapier, Python, or AI-agent tooling)\n\nThinks in systems and failure modes: asks \"what happens when this breaks at 2am on a launch weekend?\"\n\nFamiliarity with email infrastructure and deliverability\n\nObsessive QA instinct - the type who catches the broken UTM before the campaign goes live\n\nStrong stakeholder management across Marketing, Sales, Finance, Data, Design, and external agencies\n\nMoves fast without breaking the data; documents everything\n\nBENEFITS\nCompetitive compensation, including meaningful equity\n\n(U.S. only) 100% coverage of medical, dental, and vision insurance for employee and dependents\n\nFlexible PTO policy including company wide Winter Break (our offices are closed from Christmas Eve to New Year's Day!)\n\nPaid parental leave\n\nFertility and family-building stipend through Carrot\n\n(U.S. only) Company-facilitated 401(k)\n\nExposure to a variety of ML startups, offering unparalleled learning and networking opportunities.\n\nApply now to embark on a rewarding journey in shaping the future of AI! If you are a motivated individual with a passion for machine learning and a desire to be part of a collaborative and forward-thinking team, we would love to hear from you.\nAt Baseten, we are committed to fostering a diverse and inclusive workplace. We provide equal employment opportunities to all employees and applicants without regard to race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status.\nWe are an Equal Opportunity Employer and will consider qualified applicants with criminal histories in a manner consistent with applicable law (by example, the requirements of the San Francisco Fair Chance Ordinance, where applicable).","description_format":"text","description_chars":4898,"description_truncated":false,"requirements":{"experience_years_min":6,"management_years_min":null,"team_size_min":null,"manages_managers":false,"education":null,"security_clearance":false,"languages":[]},"benefits":["Equity","Parental leave","Vision insurance"],"hiring_locations":[{"name":"United States","iso":"US","kind":"country"}],"hiring_excludes":[],"relocation_offered":false,"industries":["MLOps","AI Compute & Inference"],"lifecycle":[{"event":"open","at":"2026-09-05T14:07:04Z"}],"visa":[],"liveness":{"score":35,"band":"fade","label":"Fading","p_open":1,"p_active":0.591,"p_room":0.6,"age_days":66,"expected_fill_days":92,"reasons":["conf:0","stale_co","velocity","win:late","crowd:brand"],"computed_at":"2026-10-20T05:45:00Z"},"pay":{"stated_usd_annual":210000,"is_top_pay":true},"html_url":"https://alion.io/job/baseten-marketing-technology-operations-lead","json_url":"https://alion.io/job/baseten-marketing-technology-operations-lead.json","meta":{"generated_at":"2026-10-21T05:09:18Z","cache_seconds":300,"methodology":"https://alion.io/methodology","terms":"https://alion.io/terms","contact":"https://alion.io/contact","api":"https://alion.io/developers","about":"Alion is a live layer of people, companies and AI agents: who they are, whether they are real and active right now, what they do and how to work with them, readable by people and by agents and paid per call.","catalog":"https://alion.io/catalog.json","usage":{"tier":"crawler_verified","counted_by":"address","units_charged":1,"used_today":7620,"day_limit":null,"remaining_today":null,"minute_limit":300,"resets_at":"2026-10-22T00:00:00Z"}},"offers":[{"id":"company.slices","title":"One company in depth, by slice","status":"live","price":{"credits":0.02,"usd":0.002,"plus_per_slice":{"credits":0.05,"usd":0.005}},"unit":"per company, plus each slice with data","note":"the employer in depth","call":{"mcp_tool":"get_company","arguments":{"id":4399},"rest":"https://alion.io/mcp/rest/get_company?id=4399"},"human":"https://alion.io/catalog?offer=company.slices&for=job%2Fbaseten-marketing-technology-operations-lead"},{"id":"market.stats","title":"A market slice: pay, demand and time to fill","status":"live","price":{"credits":1,"usd":0.1},"unit":"per slice","note":"pay, demand and time to fill for this role and place","call":{"mcp_tool":"market_stats"},"human":"https://alion.io/catalog?offer=market.stats&for=job%2Fbaseten-marketing-technology-operations-lead"},{"id":"job.search","title":"Open jobs by role, technology, place, pay and visa","status":"live","price":{"credits":0.02,"usd":0.002},"unit":"per posting in a list","note":"similar open postings","call":{"mcp_tool":"search_jobs"},"human":"https://alion.io/catalog?offer=job.search&for=job%2Fbaseten-marketing-technology-operations-lead"},{"id":"company.verify","title":"Is this company real and active right now","status":"pilot","price":null,"unit":"per company","request":{"url":"https://alion.io/catalog/request","method":"POST","body":"{\"offer\": \"company.verify\", \"for\": \"job/baseten-marketing-technology-operations-lead\", \"note\": \"what you need it for\"}"},"human":"https://alion.io/catalog?offer=company.verify&for=job%2Fbaseten-marketing-technology-operations-lead"}]}