Digital Trainee Program - Marketing Automation & Data Cloud

Digital Hub Kuala Lumpur attracts, inspire and develop diverse talents who will elevate BASF’s digital journey.

As one of the world’s largest chemical companies, BASF is on a mission to create chemistry with a sustainable future. The Digital Hub Kuala Lumpur, alongside four other Digital Hubs across the globe are part of the technology powerhouse driving our vision. Join our organization and make an impact in an inclusive and diverse work environment. We value individual differences and provide opportunities for you to contribute your unique perspective towards our collective goals.

With BASF’s Digital Trainee Programme, we believe in preparing you for the future: as we embark on one of the largest digital transformation journeys in Digital Hub Kuala Lumpur (DHKL) Hub, we are on the hunt for bright digital talents to be a part of this exciting digital vision for BASF!

Digital Hub Kuala Lumpur is supporting the BASF business in transforming the digitalization landscape - our mission is to drive forward the digital transformation of BASF, providing innovative, global and high-quality digital products and services through a strong agile culture - question is, are you up for the challenge?

Rest assured, you will be given full accountability from Day 1 to make an impact - be involved in exciting projects that allows you to bring your creativity, passion, and pioneering spirit to our global teams. You will learn from the best mentors and coaches we have to offer, coupled with opportunities to work with some of the brightest digital minds. You will also have opportunities to train and develop technical and functional capabilities - a highly valued expertise for your career development.

What to expect:

• Our 20-month Digital Trainee Programme will give you insights into the various activities that take place in Digital Hub Kuala Lumpur.
• You will familiarize yourself with various topics across various systems, and how it works in the larger BASF landscape.
• Gain a comprehensive understanding of unit-specific and cross-unit tasks.
• After just a short time, you will assume responsibility for exciting projects or subprojects.
• You will be assigned to four rotations, each lasting approximately five months each.
• Upon successful completion of your rotations, you will have the opportunity to do a rotation in other Global Digital Hubs to expand your network and further develop your intercultural skills.

Marketing Automation & Data Cloud creates, delivers, and operates digital solutions that enable data-driven customer engagement, personalized marketing, and actionable business insights across BASF. Working in an agile environment, we empower business users with innovative capabilities by leveraging Marketing Automation platforms, Customer Data Platforms (CDP), and Data Cloud technologies. We partner closely with stakeholders to proactively design and implement scalable solutions across multiple technology platforms, anticipating future business and customer needs.

Our vision is to provide an integrated ecosystem that unifies customer data, enables intelligent audience segmentation, automates customer journeys, and leverages analytics, AI, and automation to deliver personalized experiences and measurable business value. The team is responsible for the development, integration, and operation of the respective Marketing Automation and Data Cloud applications.

As a trainee in our Marketing Automation & Data Cloud team, you will contribute to building, enhancing, and operating solutions that support customer engagement, campaign management, and data-driven decision-making on a global scale.

• You will gain valuable practical experience and become part of a highly motivated, global, and agile team.
• You will take ownership of development and configuration activities within Marketing Automation and Data Cloud environments.
• You will support the implementation, testing, and optimization of new functionalities from both a technical and business perspective.
• You will engage with business stakeholders and end-users daily, focusing on requirements gathering, change management, user adoption, and continuous improvement opportunities.
• You will work with customer and marketing data to help create meaningful audiences, automated customer journeys, and actionable insights.
• In direct collaboration with users and business partners worldwide, you will help ensure that our solutions provide tangible value to BASF by improving customer engagement, marketing effectiveness, and data transparency.

To succeed in this role, you:

• Fresh graduate or up to 2 years of working experience.A Bachelor's degree in Computer Science, Business Informatics, Information Systems, Data Analytics, Marketing Technology, Digital Business, or a related field.
• Interest in customer engagement, digital marketing, data-driven business processes, and cloud technologies.
• Basic understanding of digital marketing concepts, customer journeys, customer relationship management (CRM), or marketing automation.
• Foundational knowledge of data management, databases, data analytics, or reporting concepts.
• Exposure to JavaScript, SQL, or similar technologies through coursework, projects, internships, or self-learning.
• Strong analytical and problem-solving skills.
• Demonstrated learning agility, a positive attitude, and a growth mindset.
• Good communication skills in English, both written and spoken.
• Ability to collaborate effectively in an international and cross-functional environment.

At BASF, we create chemistry for a sustainable future. We combine economic success with environmental protection and social responsibility. Around 112,000 employees in the BASF Group contribute to the success of our customers in nearly all sectors and almost every country in the world. Our portfolio comprises six segments: Chemicals, Materials, Industrial Solutions, Surface Technologies, Nutrition & Care and Agricultural Solutions. BASF generated sales of €68.9 billion in 2023.

BASF is committed to empowering its employees to pursue their interests and explore emerging technologies. By investing in top-quality tools and promoting cross-functional collaboration, we encourage our team members to drive positive change within our organization. Come join us and be a part of our digitalization journey.

Further Information at https://go.basf.net/careers_digitalhubkl